The document provides 12.5 strategies for elevating a personal brand as well as additional steps and strategies for branding oneself. Some of the highlighted strategies include becoming an expert in your field, making the most of business cards, having recognizable brand elements, networking, keeping your name in the press, setting yourself apart with knowledge, and keeping your brand simple and unforgettable. It also outlines a 6 step process for branding yourself and strategies for accentuating assets, balancing messages, and camouflaging unnecessary information.

1. Copyright © 2011 Global Association of High Achieving Women. Dr. Laureen Wishom, CMBS,CDP, CBC, GLS Leveraging Self-Worth for High Net-Worth™ Positioning and Business Growth Expert™ Specialize in providing masterful solutions that 1) produce massive growth; 2) long-term revenue and 3) a life-by-design “ Million Dollar Solutionist”™ 12.5 Strategies for Elevating Your Personal Brand

2. 12.5 Strategies for Elevating Your Personal Brand Copyright © 2011 Global Association of High Achieving Women .

3. The Top 12.5 Strategies to Elevate You Copyright © 2011 Global Association of High Achieving Women .

4. #1 - Be An Expert “ Position yourself as an expert and be willing to take advantage of public speaking opportunities in your business community.” Copyright © 2011 Global Association of High Achieving Women.

5. #2 – Make the Most of a Great Business Card “ Break the Business Card Malaise.” Copyright © 2011 Global Association of High Achieving Women.

6. #3 – Have Instantly Recognizable Brand Elements “ Make sure everything you do is consistent with the personality you’ve established for your brand and appropriate for your product.” Copyright © 2011 Global Association of High Achieving Women.

7. #4 – Be a Networking Group Leader “ Join an appropriate networking group and become a leader and thought changer.” Copyright © 2011 Global Association of High Achieving Women.

8. #5 – Gain Insight by Surveying Your Peers “ Go out there and see what messages people are sharing about you. Google, Yahoo and Bing yourself.” Copyright © 2011 Global Association of High Achieving Women.

9. #6 – Keep Your Name in the Press “ Use sites like HARO to find creative ways to keep your name in the press.” Copyright © 2011 Global Association of High Achieving Women.

10. #7 – Set Yourself Apart with Your Knowledge Set yourself apart from others in your industry by sharing what you know. Copyright © 2011 Global Association of High Achieving Women.

11. #8 – Increase Your “Human Factor” Online Increasing your personal brand is about consistency, transparency, and the “human” factor when you are trying to elevate online. Copyright © 2011 Global Association of High Achieving Women.

12. #9 – It’s All About the Company You Keep “ Have you ever heard of “guilt by association?” Well, it works in the other direction too. Copyright © 2011 Global Association of High Achieving Women.

13. #10 – Be Bold and Valuable “ Do something big, outrageous and valuable for your target market.” Copyright © 2011 Global Association of High Achieving Women.

14. #11 – Focus on Where You’re Going “ Focus less on where you are now, and more on where you want to be.” Copyright © 2011 Global Association of High Achieving Women.

15. #12 – Write an Advice Booklet “ If you’re an executive, entrepreneur, non-profit leader, career professional or service provider, you’re an expert and can write advice booklets or brochures for your target market.” Copyright © 2011 Global Association of High Achieving Women.

16. #12.5 – Keep it Simple & Unforgettable “ It’s basic, but important. Keep it simple, make it unforgettable and insure it tells your story.” Copyright © 2011 Global Association of High Achieving Women.

17. The 6 Steps for Brand You Copyright © 2011 Global Association of High Achieving Women .

18. Step # 1 – Brand You Make plans to improve your information literacy. Copyright © 2011 Global Association of High Achieving Women.

19. Step # 2 – Brand You Write a one page case study showcasing your expertise. Copyright © 2011 Global Association of High Achieving Women.

20. Step # 3 – Brand You Have a professional head-and-shoulder photograph of you in business attire. Copyright © 2011 Global Association of High Achieving Women.

21. Step # 4 – Brand You Enhance your collaboration skills. Copyright © 2011 Global Association of High Achieving Women.

22. Step # 5 – Brand You Create a one-page FAQ sheet about your added value. Copyright © 2011 Global Association of High Achieving Women.

23. Step # 6 – Brand You Create a collection of Internet links focused on your area of expertise to share with others. Copyright © 2011 Global Association of High Achieving Women.

24. How to Observe Your ABC’s Copyright © 2011 Global Association of High Achieving Women .

25. The ABC’s A ccentuate your best assets B alance your message from the inside out and head-to-toe C amouflage anything your adoring public does not need to know Copyright © 2011 Global Association of High Achieving Women.

26. Strategy for Branding You Copyright © 2011 Global Association of High Achieving Women .

27. The Steps 1.) Conduct an audit 2.) Assess your brand image 3.) Define your identity and essence 4.) Create a ‘position’ 5.) Establish a brand plan Copyright © 2011 Global Association of High Achieving Women. 6.) Implement the plan 7.) Monitor and adjust

28. Copyright © 2011 Global Association of High Achieving Women. Dr. Laureen Wishom, CMBS,CDP, CBC, GLS Leveraging Self-Worth for High Net-Worth™ Positioning and Business Growth Expert™ Phone: 281.584.0348 * Email: [email_address] Website: http://www.gahaw.com “ Million Dollar Solutionist”™