Effective Business Communication

Clarity = Credibility getting to the core of your thoughts A Podcast By Dr. Keely Killpack Increasing your effectiveness in communication.

Outline of Topics “ The Power of Words Still Matters.” – Bob Schieffer (On the election of Barack Obama, 2008) Direction & Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],Successful Formatting Concise Sentence Structure Appropriate Use of Email Impact of Effective Communication

The Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Core Competency Business Professionals are required to effectively master certain core competencies to be successful. Communication skills are among these critical talents. The ability to influence people to change or improve demands effective communicate in various mediums.

Direction & Purpose Direction – You need to be absolutely 100% clear about the messages you are trying to get across to your audience. If you don’t know exactly what you are trying to say, your audience won’t know either. Creating drafts is a surefire way to improve your talent and sharpen your messages Being a concise and direct communicator increases your credibility as well as the readability of your work # 1 Purpose – Knowing why you are sending a message and that you have chosen the appropriate medium are critical success factors that are often overlooked. Carefully framing the messages you send and the medium you choose to send them can both increase the consistency of your content and ultimately your ability to influence your audience # 2

Common Grammar Hang-Up #1 Common Grammar Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MGMT GOOG YHOO GHG CHGE

Common Grammar Hang-Up #2 Common Grammar Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common Grammar Hang-Up #3 Common Grammar Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common Grammar Hang-Up #4 Common Grammar Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],Your – You’re Its – It’s There – Their – They’re ,[object Object],[object Object],[object Object],[object Object]

Successful Formatting THE GAME There are 3 rules to the game. 1 – Introduce yourself, 2-take only 3 cards, you must always have 3 cards in your hand, 3-take turns, start with the northernmost person. GAME INSTRUCTIONS - The first person starts by taking 3 cards. He reads his cards and decides which one to execute. He does this action, discards the card, then takes another card. Then the next person goes and repeats the process. This cycle repeats until the game is over. The PURPOSE of the game is to perform the actions on the cards until someone draws the “ You Have Won !” card (but without knowing that is how you actually win the game) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Formatting is You Best Secret Weapon The Purpose of the game is to do the actions on the cards. Careful use of CAPS , bold , italics, underline , bullets & whitespace can really enhance any communication. Overkill or absence make it harder for the reader to know what is important in your communication. Consider these examples:

Concise Sentence Structure Purposeful Thought and Intention ,[object Object],[object Object],The Reader should clearly understand the points you are trying to make. Think of all the professional/published newsletters, textbooks, biz literature, magazines, etc.. that you read in a given week. How many times do you read something of that caliber and scratch your head trying to figure out what the author meant? EXAMPLE: Thinking back on vision statements of my employers, the market strategy is often unclear. Many companies try to embrace all three strategies: exceed their customers' expectations, and do this efficiently through innovative products and effective processes.* *Adapted from Tiina Seppalainen (2008)

Appropriate Use of Email Flyer Bulletin Email & Memos Telephone Video Conference Face to Face Adapted from Lengel & Daft (1988) Media Richness Theory. Baron (2008) Behavior in Organizations (9 th Ed.). Upper Saddle River, NJ: Pearson / Prentice Hall. When using email to communicate, consider its effectiveness. Although email is fast & simple, you can easily complicate an issue or generate much more work for yourself. Consider what you are trying to accomplish and use these tips: ,[object Object],[object Object],[object Object],Media Richness Theory Richness of Communication Medium Rich Lean Clarity / Complexity of Message Ambiguous Clear

Summary of Topics “ The Power of Words Still Matters.” – Bob Schieffer (On the election of Barack Obama, 2008) Direction & Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],Successful Formatting Concise Sentence Structure Appropriate Use of Email Impact of Effective Communication

Call to Action ,[object Object],[object Object],[object Object]

Effective Business Communication

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Effective Business Communication