Engaging patients and providers with mobile social games for health

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Using a mix/match of online game mechanics and social networking to spur engagement and behavior change across the disease spectrum- from health and wellness to chronic disease

Saúde e medicina Diversão e humor

Bonnie Feldman, DDS, MBA - Stakeholder Relations with a 360º View
www.drbonnie360.com | @DrBonnie360 | bonniefeldman@verizon.net

Increasing Public Awareness

Click on the titles for full texts.

© 2012 - All rights reserved.

Consumers Leading the Way

$ 8.9 B
Resource that
$ 13.6 B
=
rates physicians/
hospitals Consumers willing
$ 4.0 B to spend their own
money on
Health related healthcare services
video games

$ 0.7 B
Health apps or
programs Source: PwC Health Research Institute consumer survey and PwC calculations

© 2012 - All rights reserved.

The Market is Trending Up
Expressed in millions
Number of app downloads Sales of apps Investment in mobile health

Source: Juniper Research Source: research2guidance Source: mobihealthnews

© 2012 - All rights reserved.

Why Mobile Health Games Now?

© 2012 - All rights reserved.

Where’s the Money?
2011 2012

#Deals $ #Deals $

Series A 24 156 8 50

Series B 9 138 1 3.5

Series C 9 146 2 23

Series D 3 33

Series F, G 1 27

Other* 16 152 1 17

All Fundraising 62 652 12 93

(*) “Other” includes Angel, Seed and Misc funding. Source: Rock Health Funding Database

© 2012 - All rights reserved.

Who Cares
and Why?

© 2012 - All rights reserved.

The Recipe

© 2012 - All rights reserved.

An Emerging Ecosystem

WELLNESS
CONSUMER EMPLOYEE BRAIN DISEASE MED ADDICTION
SELF-HELP
WELLNESS WELLNESS GAMES MANAGEMENT ADHERENCE RELAPSE

CHRONIC DISEASE

© 2012 - All rights reserved.

What’s Next: Sensors, Data and Analytics

© 2012 - All rights reserved.

Bonnie Feldman, DDS, MBA
bonniefeldman@verizon.net
www.drbonnie360.com
310.666.5312
@DrBonnie360

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Engaging patients and providers with mobile social games for health

1. Bonnie Feldman, DDS, MBA - Stakeholder Relations with a 360º View www.drbonnie360.com | @DrBonnie360 | bonniefeldman@verizon.net

3. Consumers Leading the Way $ 8.9 B Resource that $ 13.6 B = rates physicians/ hospitals Consumers willing $ 4.0 B to spend their own money on Health related healthcare services video games $ 0.7 B Health apps or programs Source: PwC Health Research Institute consumer survey and PwC calculations © 2012 - All rights reserved.

4. The Market is Trending Up Expressed in millions Number of app downloads Sales of apps Investment in mobile health Source: Juniper Research Source: research2guidance Source: mobihealthnews © 2012 - All rights reserved.

6. Where’s the Money? 2011 2012 #Deals $ #Deals $ Series A 24 156 8 50 Series B 9 138 1 3.5 Series C 9 146 2 23 Series D 3 33 Series F, G 1 27 Other* 16 152 1 17 All Fundraising 62 652 12 93 (*) “Other” includes Angel, Seed and Misc funding. Source: Rock Health Funding Database © 2012 - All rights reserved.

11. Bonnie Feldman, DDS, MBA bonniefeldman@verizon.net www.drbonnie360.com 310.666.5312 @DrBonnie360

Engaging patients and providers with mobile social games for health

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