SlideShare uma empresa Scribd logo
1 de 10
Baixar para ler offline
Who Are Dot Tourism?
Dot Tourism are a specialist digital marketing agency working exclusively within the
travel and tourism sector. Based in the US and UK our deep experience and excellent
results has led us to working with clients across the globe.

We help travel companies
grow sales by developing
and implementing digital
marketing strategies.

We only specialise in
travel and bring a wealth
of experience and sector
insights to our work.

Our approach is all about
results. We tell your story
in a way that your market
will understand.
Marketing solutions for Airlines
We help airlines reach travel consumers. Our results focused campaigns can be used
to launch new routes and in-flight services.
We tailor each campaign to your specific goals and never use a one fits all approach.
Typically a campaign may include:
• Targeted database sourcing
• Email design and broadcast
• Inspirational content creation
• Focused landing pages that convert
• Engaging, fan-gated social media content
• Lead generation
Lead generation
Our exciting lead generation based campaigns offer a cost effective way to build a
customer database when launching in new territories.
We tap into email, banner advertising and lead generation websites to deliver
qualified prospects on a cost per lead basis. This type of campaign has already proven
effective for airlines such as KLM and Air France.

Lead Generation In Use
KLM used a lead generation campaign to create a
database of 30,000 in just one month.
Email experts
We are experts in using email to engage and convert your existing database. We use
data segmentation to find out and deliver the content your customers want allowing
you to create powerful personalised campaigns.

Making The Most of Email Technology
• Dynamic, personalised content
• Split A/B testing
• Responsive and scalable design
• Visually stunning
Case Study - Sun Country Airlines
We developed a complete email strategy to promote a new route being launched by
Sun Country Airlines from Gatwick, UK to Minneapolis, USA.
We researched and sourced a mailing list of 50,000 UK holiday consumers with an
interest in travel to the USA, living within a reasonable drive time of London Gatwick.
The campaign included three custom emails, split tested landing pages and database
procurement and management.
Results
We achieved open rates of 28% and a database conversion rate of 9%
This shows the first email that was broadcast for the Sun
Country Airlines campaign. We used it as the opportunity to
introduce the brand and to start generating some excitement
with a count down to the inaugural flight on the new route.
This shows the final email that was broadcast for the Sun
Country Airlines campaign. We keep the strong call to action
header encouraging people to sign up for special flight deals
and add in more flight offers.
Case Study - SriLankan Airlines
We developed a complete email strategy to promote SriLankan Airlines new direct
flight services from the UK to Sri Lanka and the Maldives.
We sourced a targeted mailing list comprising of 400,000 UK consumer interested in
long-haul travel, winter sun with an income of over £30,000 per annum.
The campaign included three custom emails, landing page design and database
procurement and management.
Results
The campaign performed really well with open rates of up to 46% and a landing page
conversion rate of 81%
This shows one of the creatives used in our SriLankan
Airlines email campaign. We kept copy very succinct
to encourage people to visit the website to find out
more. We ensured that the call to action was
prominent at the top of the email.
Next Steps
If you are an airline looking to launch a new flight route or service then allow us to
create a free, no obligation, campaign strategy for you in line with your goals and
budget.
Or if you feel you aren't getting the most out of your current database and email
marketing we can offer a free assessment on how you can make the most of these
important marketing assets to delight your customers and drive bookings.
Get in touch at hello@dottourism.com
or visit www.dottourism.com to find out more about us.

Mais conteúdo relacionado

Último

Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolApostolos Syropoulos
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfOfficial Mark Daniels
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaKona Ocean Adventures
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptxkittustudy7
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTime for Sicily
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdfGlenna Glenna
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfseijibrown2
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersCrazy Sister Marina
 

Último (19)

Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of school
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In Kona
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
Mathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo TravellerMathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo Traveller
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and Convenience
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdf
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
 

Email Marketing for Airlines

  • 1. Who Are Dot Tourism? Dot Tourism are a specialist digital marketing agency working exclusively within the travel and tourism sector. Based in the US and UK our deep experience and excellent results has led us to working with clients across the globe. We help travel companies grow sales by developing and implementing digital marketing strategies. We only specialise in travel and bring a wealth of experience and sector insights to our work. Our approach is all about results. We tell your story in a way that your market will understand.
  • 2. Marketing solutions for Airlines We help airlines reach travel consumers. Our results focused campaigns can be used to launch new routes and in-flight services. We tailor each campaign to your specific goals and never use a one fits all approach. Typically a campaign may include: • Targeted database sourcing • Email design and broadcast • Inspirational content creation • Focused landing pages that convert • Engaging, fan-gated social media content • Lead generation
  • 3. Lead generation Our exciting lead generation based campaigns offer a cost effective way to build a customer database when launching in new territories. We tap into email, banner advertising and lead generation websites to deliver qualified prospects on a cost per lead basis. This type of campaign has already proven effective for airlines such as KLM and Air France. Lead Generation In Use KLM used a lead generation campaign to create a database of 30,000 in just one month.
  • 4. Email experts We are experts in using email to engage and convert your existing database. We use data segmentation to find out and deliver the content your customers want allowing you to create powerful personalised campaigns. Making The Most of Email Technology • Dynamic, personalised content • Split A/B testing • Responsive and scalable design • Visually stunning
  • 5. Case Study - Sun Country Airlines We developed a complete email strategy to promote a new route being launched by Sun Country Airlines from Gatwick, UK to Minneapolis, USA. We researched and sourced a mailing list of 50,000 UK holiday consumers with an interest in travel to the USA, living within a reasonable drive time of London Gatwick. The campaign included three custom emails, split tested landing pages and database procurement and management. Results We achieved open rates of 28% and a database conversion rate of 9%
  • 6. This shows the first email that was broadcast for the Sun Country Airlines campaign. We used it as the opportunity to introduce the brand and to start generating some excitement with a count down to the inaugural flight on the new route.
  • 7. This shows the final email that was broadcast for the Sun Country Airlines campaign. We keep the strong call to action header encouraging people to sign up for special flight deals and add in more flight offers.
  • 8. Case Study - SriLankan Airlines We developed a complete email strategy to promote SriLankan Airlines new direct flight services from the UK to Sri Lanka and the Maldives. We sourced a targeted mailing list comprising of 400,000 UK consumer interested in long-haul travel, winter sun with an income of over £30,000 per annum. The campaign included three custom emails, landing page design and database procurement and management. Results The campaign performed really well with open rates of up to 46% and a landing page conversion rate of 81%
  • 9. This shows one of the creatives used in our SriLankan Airlines email campaign. We kept copy very succinct to encourage people to visit the website to find out more. We ensured that the call to action was prominent at the top of the email.
  • 10. Next Steps If you are an airline looking to launch a new flight route or service then allow us to create a free, no obligation, campaign strategy for you in line with your goals and budget. Or if you feel you aren't getting the most out of your current database and email marketing we can offer a free assessment on how you can make the most of these important marketing assets to delight your customers and drive bookings. Get in touch at hello@dottourism.com or visit www.dottourism.com to find out more about us.