Presentation from J. Boye Conferences Aarhus 2010.
We all know the classic rules for good online communication. So why is it still so hard to practice what you preach in terms of great online communication in most organizations?
Do you recognize any of these situations?
* You are three weeks away from launching the new website… But haven’t thought about the content yet
* Your manager keeps asking you to upload 200-page PDF documents
* You have piles of content that was last updated in 2004
* Your decentralized editors’ motivation level remains at rock-bottom
* You are drafting up good-looking analytics reports, but secretly don’t know how to use them
Join this analyst talk to hear what stories web communicators are reporting from their daily life. Dorthe will draw on real-life experiences and examples from members of the J. Boye community of practice, which includes a number of global, high-profile organizations. She will share examples of different ways of overcoming these typical challenges.
31. “Every two weeks we host a
web café. Editors tell us that
this is the only time they really
get the work done”.
IDEmøbler, Denmark
32. “Editors need to publish this
amount of news and that
amount of articles – and we
follow up.”
Danish Nurses’ Organisation,
Denmark
33.
Go on a roadshow
Make sure editors know where to go
Internal web awards (best and worst)
Make end users visible
Approved list of terms
Concept for minimum information
47. “We are wasting 100.000 $ on
producing and maintaining
pages, that no one looks at”
Environment Agency, UK
48. “I try to make life easier for my
boss, by feeding him articles on
web trends and best practice,
and writing action lists from
every conference I attend.”
UNHCR, Geneva
49.
Have an elevator pitch
Present scenarios
Keep a public to-do-list
And a done-list!
Reduce costs? Increase revenue or
customer satisfaction?
51. Good luck on your projects!
drj@jboye.dk
Let’s continue the conversation
On LinkedIn or in…
our groups for web professionals
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activities?
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