Sorry for the formatting problems, but the basic info is here including links to the items we discussed in class like Tweetdeck and WeFollow.

1. Session 2:
Beginning Social Media
●Professional Certificate in Digital & Social Media
●Instructor: Dorrine Mendoza dorrinem@gmail.com
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2. As you start consider
●What your message is
●What your desired outcome is
●Who your target audience is
● Where/how to find and create quality content appropriate to this
audience
Is the work you post clickable, linkable,
shareable, embeddable?
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3. Every Tweet
● Will be forever recorded in the Library of Congress, preserved for all
time.
●Every Tweet is a mission to engage, be useful and connect. Every
social media message should be one or more of these: Helpful, Useful,
Informative, Relevant, Practical, Actionable, Timely, Generous,
Credible, Brief, Entertaining and FUN or at least Occasionally Funny.
Is the work you post clickable, linkable,
shareable, embeddable?
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4. Engagement & Quality Content
● Find it. Share it.
● Topics should cover ways to:
● To promote content and drive traffic
● Open dialogue with the community they are trying to reach
● Research and news gathering
● Crowdsourcing for a community of resources
● The changing news/journalism landscape
● Blog & website integration
● How to build a network
● How to establish a personal brand
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5. Twitter
What can you do there?
As a social network, Twitter revolves around the principle of
followers. When you choose to follow another Twitter user, that
user's tweets appear in reverse chronological order on your main
Twitter page. If you follow 20 people, you'll see a mix of tweets
scrolling down the page: breakfast-cereal updates, interesting new
links, music recommendations, even musings on the future of
education.
● Users can group posts together by topic or type by use of hashtags – words
or phrases prefixed with a "#" sign.
● Similarly, the "@" sign followed by a username is used for mentioning or
replying to other users.
● To repost a message from another Twitter user, and share it with one's own
followers, the retweet function is symbolized by "RT" in the message.
● In late 2009, the "Twitter Lists" feature was added, making it possible for
users to follow (as well as mention and reply to) lists of authors instead of
individual authors.
●MORE?
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6. More on Twitter
Who is on there?
Twitter is used by around 7% of the total population
and 9% of the Internet-using population in the U.S. and
heavily driven by power users. 22.5% of users are
responsible for 90% of all tweets. (Mashable) This graphic
helps, too.
Why should you join them?
You don’t have to join to benefit. But “in terms of the
overall U.S. population, the (user) numbers are still
small, but the growth is steady.” (Mashable)
How do I learn more?
Mashable’s Topic Follow; Mashable’s Twitter Guide Book;
Lynda.com (over three hours of tutorials, plus four more
on social media marketing with Facebook and Twitter)
Newbies guide to Twitter: http://sreetips.tumblr.
com/post/87435969/twitter
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7. Twitter basics
●Three types of “fools” and the 5 mistakes they each
make.
●Never learned the Twitter basics.
●Doesn’t try to be a real person on Twitter.
●Is always using tricks to promote themselves.
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8. Each fool makes 5 different kinds of mistakes
1. Accidentally Hiding Tweets You Meant To
●
Make Public
● If the very first part of your tweet is a username (e.g. “@User Great article you wrote…”) your
followers will NOT see it in their timeline unless they follow the person you are tweeting to.
●Twitter hides conversation tweets from people that don’t follow you both.
●Did you mean your tweet to be a public compliment? Then don’t hide it: put something else at the
beginning of your tweet.
●For example, changing “@user You are great!” to either of these tweets will work to make your
tweet seen by everyone:
1. .@user You are great!
2.You are great, @user !
●*From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make
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9. 2. Not Using Twitter tools
●No matter what the work, you need basic tools to accomplish the job.
●Some things about Twitter can be made really, really easy for you if you use the right tools.
●For example, add the Buffer button to your browser and with just a click it will send a tweet about
any website you’re visiting at a time your followers are most likely to see it.
●And don’t use only Twitter.com. To making Twitter management easy and powerful, check out
awesome dashboards like MarketMeSuite Twitter.com. To making Twitter management easy and
powerful, check out awesome dashboards like MarketMeSuite and Twimbow Twitter.com. To making
Twitter management easy and powerful, check out awesome dashboards like MarketMeSuite and
Twimbow. (Tweetdeck is now part of Twitter.) Also, Hootsuite.
●Finally, check out simple tools like WhoTweetedMeFinally, check out simple tools like
WhoTweetedMe and TwitSprout to see deeper into what happens to your tweets and popular topics.
●From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make
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10. 3. Making your tweets hard to RT
● Many people like adding comments to their retweets. But if your tweet is too long, there isn’t room
for their comment. And if it’s really too long, there won’t even be room to credit you as the person they
found the tweet from. (Also discuss MT and HT)
●Keep your tweets less than 120 characters to make your tweets easier to retweet.
●From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make
4. Sending Tweets Only You Understand
Explain what you’re linking to. Explain what you’re talking about. When saying something that you
could add a link to that would help explain it, add the link. If your tweets are easy to understand, you’ll
get more interaction and retweets—you’ll become more popular, which is the beginning of getting more
followers too.
From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make
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11. 5. Never Making A Twitter List
●Lists help you see certain tweets separate from your main stream, even allowing you to see tweets
from people you don’t follow.
●They also act like a public recommendation of the people you put on the lists. Many services
determine influence in part based on what lists you’ve been added to.
●Every Twitter user should make at least three lists:
●Your closest friends (can make this private).
●People you recommend that others follow or people in your key interest area. Tweet about this so
others can benefit.
●People who write tweets you love to read (often humorous).
●From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make
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12. Twitter – directories
wefollow.com - keyword or topic search
tweepsearch.com -
justtweetit.com - by subject directory
Twitter suggested follower list
Twitter search (keyword)
socialoomph.com - paid version
followerhub.com
twiends.com - will be given permission to
follow accounts for you
famoustext.com - good place to find
celebrities, famous folks and coupons
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13. Twitter – url shorteners
●bit.ly
●awe.sm - social data
●t.co is Twitter's default shortener
●vanity urls
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14. Twitter – Getting followers
● Post relevant and interesting content that can be shared
● Post content on trending topics if it is related to your subject area
● Register in wefollow.com directory
● Post a good photo
● Pick a good username (Google search: Career topic for suggestions)
● Fill out your bio
● Include a location
● Include a link to your website, or relevant site that offers more information about
you
● Follow people who you hope will follow you back
● Interact with your followers
● Give kudos on Follow Friday
● Create and publicize lists
● Create competitions or offers
● Live tweet events and shows (if relevant)
● Use relevant hashtags
● *Sources include Search Engine Journal, Tweetsmarter
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15. Twitter – Getting ReTweeted
Why do I care
about getting
ReTweeted?
To get attention
●
●To reach new
audiences
●Increase
followers
●Establish
authority
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16. ReTweet best practices
●Limit Tweets to 120 (or fewer) characters
●Tweets with links are more effective (use a url shortener)
●Use the top 20 words. Hint: They don't include me or mine
●Use intelligent language - but not too intelligent
●Use nouns and third-person verbs - Think newspaper headlines
●Offer free stuff, exclusive discounts
●Ask for the retweet
*From: The Science of the Re-Tweet by Dan Zarrella
●
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17. Most and least ReTweetable words
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18. What’s next?
●Greplin – search all your streams, docs, etc
●Qwiki – visual, audio search
●Helioid – search results in categories
●Quora browse – an easier way to navigate
●Twyla – twitter brand pages (think flipboard/pulse)
and rumored Google Propeller
●Klout – social media influence measurement
●Streetspark – more creepy location-based stuff but
this collects data from user’s social networks
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19. Big Players 101: Facebook
How do I learn more?
Facebook Resources; Mashable’s Facebook Guide Book;
Mashable’s Topic Follow; Lynda.com (over three hours
of tutorials)
Facebook has its own blog and Pages full of helpful
information including the Facebook Best Practices
Guide.
P.S. We’ll discuss Pages and
Groups more in future session.
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20. Security and privacy update
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21. Mobile vs desktop
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22. If you build it, will they come?
Develop a social media strategy!
●
●Define goals and objectives
●Pinpoint your audience
●Identify potential evangelists
●Be helpful (More “selling” = fewer sales)
●Curate what matters
●Start using social media
●Measure results – success comes slowly
From How the heck do I start building a social media
marketing strategy?, Green Buzz Agency
Three Keys to Social Media Influence by Jay Baer
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