1. How effective is the combination of
your main product and ancillary
texts?
When moving on to our ancillary tasks (film poster
and film magazine cover), we had to ensure there
were clear links to our trailer as it would portray a
more professional promotional package.
2. Title
The title 'DELIRIUM' suggests the insanity of the possessed mother and her ambiguous
true nature and origin which the audience will be intrigued to find out during the film. The
size and position of the title is purposely done to emphasize the importance of the name of
the film as key information, as it is vital to the audience finding out more about the film. The
white outline of the text creates the eerie and mysterious ambience. That, with the similar
faded outline of the main image.
The style of the title is identical for each of my three pieces, including the font and colour.
This was almost brand the products and link them to each other. By doing this, it presents
the film as professional as film companies use this technique to re-enforce the name of the
film as the most important information and makes the film more easily recognised.
3. The Production Company
Name
The production company name
‘PERSPECTIVE FILMS’ was an
aspect of my trailer repeated in my
poster within the billing block. I did
this to emphasise the contributors of
the film. The design was inspired by
MIRMAX which we adapted a simple
yet effective professionally appearing
production company name. This was
included, especially with emphasis in
our trailer, to advertise the production
company in association with the film.
As a result, this not only displays their
input but could act as an
advertisement for the film as the
audience may associate the film
production company with other films
they have like that it has produced.
4. Billing Block and Release
Date
Throughout my promotional package, I made certain that the billing block and release date was
identical. This was to present the filmmakers as professional as my research showed that many
companies maintain the same credits throughout their product’s package. In doing so, it provides
stability, structure and assurance of their imput amongst their different promotional devices. which alter
to suit the way they want to appeal to their audience.
The release date was ‘OCT 2015’ as we felt it was the most suitable time frame for a horror genre film
promotion, as the month of halloween. When mentioned, I made sure that the text was clearly shown
as, with the title, the release date is crucial for the audience to remember, as it informs them of when
they can go about viewing the film, which is where the film will make it’s revenue.
5. Conventional Details
As modern society is rapidly growing more technophilic with the introduction of
further advancements in technology, I felt it necessary to incorporate this into
the promotional package. This is evident through the representation of
conventional details such as web addresses and social media links. This allows
the audience to connect with the product through different platforms and the
production to relay information to them in an immediate way. This also acts as
a extremely effective advertisement, as aspects of the websites, like
‘@DELIRIUM’ can be spread through the audience’s use, encouraging
communication about the film. As a result, creating a widely spread promotion
of the film, ranging possibly international with relatively no cost.
6. The Main Character
The character of the mother
is the main character, and so
I have involved her in all
three pieces of the
promotional package, even
twice in the case of the
poster and her identity
behind the mysterious hand,
hinted through her bruised
appearance in the trailer and
the film magazine cover.
This creates an element of
enigma which I felt was
important to engage the
audience’s interest in the
film further, as the package
acts as a promotional device
7. Main Image Details
All three pieces of my
promotional package include
the mise-en-scene of make-up
and editing to create bruising,
blood and dirt on the mother’s
skin, physically representing
the torment of the spirit
possessing her. This was
repeated so as the image of
the mother in the film magazine
and poster would be clearly
linked to each other and
present the horror genre, as I
intended that the actress
portrayed would not be well
known and so the promotion of
the film would have to be
based on her character.
8. Conclusion
I feel I have created a realistic appearing
promotional package that portrays many
details that link the three pieces to each
other and reference the film trailer greatly. I
aimed to incorporate as many aspects of
the plot as possible, while still generating
an element of enigma about the film, which
I felt would act well to engage the
audience’s interest in the film plot and
characters further.
