2. communication
identity online
Whether creating new brands, reinvigorating launch
environments
tired ones, developing annual reports and ecosystems
interactive
particpation
print communications or generating online
environments; we enhance the value of
language
brands and businesses through design. revitalisation
brand strategy activation

3. brief
symbols
equity
image
history
product
research
culture identity
pack
metrics develop brand
brand assets assets
approach
voice
brand
positioning reach mission ethics
experience
values
audience
design
property
We believe design is an asset.

4. Every brand has to work hard to resonate
and engage meaningfully with its audience.
To achieve this, Doppio employs a
defined, holistic philosophy.
We believe design is an asset.
Simply put, developing design property for
our clients increases their brand assets.
It’s an uncomplicated and relatable approach;
no complex onions, no one-size-fits-all pyramid,
no inaccessible mathematical algorithms required.
This approach is particularly relevant
to businesses; brand assets are tangible
attributes that add measurable value
to a business and provide motivation to
connect both internally and externally.
In order to build brand assets, we tailor a
strategic approach to each business problem;
our mission being to intelligently execute design
solutions for enduring impact and visibility.
Whether creating new brands, reinvigorating
tired ones, developing annual reports and
print communications or generating online
environments; we enhance the value of
brands and businesses through design.

5. Gondwana Rainforests Industry Setting and marketability. We
needed to create a brand
their physical relationship
with the super-continent
Gondwana Rainforests personality and profile of Gondwana is an exciting
An ancient mosaic are a world-heritage listed that elevated appeal in value that sets these areas
series of rainforest areas order to compete with apart from any other World
along the NSW and QLD other tourism experiences Heritage area in Australia.
coasts. Spectacularly and destinations.
beautiful and entirely A mosaic device
In Australia’s highly competitive domestic tourism market, the Central accessible, these places have Strategy underpinned the creative
the same world-heritage platform, conveying beauty
Eastern Rainforests Reserves of Australia was limited in its capacity to value as Fraser Island and It was important to turn the and fragility – and also
compete with other high-value tourism experiences due to low brand Kakadu – but none of the brand negative into a brand providing a connective
consumer recognition. positive: low awareness device to visually unify
awareness. However, it was this ‘undiscovered’ quality which presented was turned around to the 14 separate sites.
the brand with it’s greatest opportunity. Challenge be the discovery of an
extraordinary undiscovered Result
In Australia’s highly place. This enabled us
competitive domestic to increase desirability In June 2007, the name
tourism market, the of the destination, tap Gondwana Rainforests was
previous brand ‘Central into a sense of awe and officially adopted at the
Eastern Rainforest Reserves appreciation, and talk to 31st session of the UNESCO
of Australia’ was limited local and international World Heritage Committee
in its capacity to compete tourists who wanted to meeting in New Zealand.
with other high-value see the ‘real’ Australia We continue to work with
tourism experiences. before anyone else did. UNESCO to develop the
brand architecture and
With very little brand Our asset-building process implementation across
awareness, there was an identified a number of the associated sites.
opportunity to rename untapped areas. The
and reposition the brand evolutionary importance
to improve awareness of these rainforests, and

6. Gondwana Rainforests
Brand assets:
EVOLUTIONARY
EXPERIENTIAL
EDUCATIONAL
GEOGRAPHIC
Client:
The Department of the Environment
and Climate Change

7. Brand: Gondwana Rainforests

8. Baulderstone Industry setting delivered. The change of
company name was seen
Result
Baulderstone, formerly as a greater opportunity The Baulderstone business
Rebranding an industry icon Baulderstone Hornibrook,
is one of the oldest and
to signal a shift in has held strong through
an extremely turbulent
business focus towards
largest players in Australia’s both its building and civil period for the construction
construction industry. The engineering portfolios. sector as a result of the
brand’s solid heritage and GFC – in fact, Baulderstone
How to give new life to one of the oldest and largest brands in Australia’s experience is evidenced Strategy were recently successful
through their creation of in securing their single
construction sector? Baulderstone were positioned as the ‘smart’ player iconic landmarks such Our research with the largest project ever, the Port
in the market – able to draw on its heritage to amplify its ability to as the Sydney Opera Board and key stakeholders Botany expansion works.
House and ANZAC Bridge showed that the business
tackle complex and challenging projects. However, the brand was being while also delivering had a robust strength Market response was
underpinned by lifestyle focussed imagery and a tone of voice that did sophisticated and highly but required a more positive and client
complex infrastructure business-savvy position expectations were exceeded.
not support the complexity and sophistication of the major projects projects such as the Cross that demonstrated ‘We are only just beginning
being delivered. City Tunnel, the Melbourne confidence and acumen. to realise the strength of the
City Link Project, and Port brand system that has been
Botany expansion works. To uphold and articulate created’ Chris Reynolds,
its ability to ‘create what GM Corporate Relations.
Challenge matters’ at every level,
the corporate logomark
Baulderstone claimed to was subtly and effectively
be ‘Creating what matters’, refreshed to define change
however, the brand was whilst maintaining
being underpinned by recognition – and was
lifestyle focussed imagery paired with a creative
and a tone of voice that did platform which drew on
not support the complexity its heritage to amplify its
and sophistication of ability to tackle complex
the major projects being and challenging projects.

9. Baulderstone
Brand assets:
HEALTHY
DRIVEN
SMART
HISTORIC
Client:
Baulderstone

10. COVER COVER
HEading HEading
COVER
HEading
Brand: Baulderstone

11. Brand: Baulderstone

12. Brand: Baulderstone

13. Australian Diabetes Council Industry setting and engaging amongst
such a sophisticated set,
To respond to the members’
desires to obtain control and
As the third oldest Australian Diabetes Council independence – the brand
The everyday mentor diabetes charity in the
world, Australian Diabetes
needed to adopt a more promise of ‘an everyday
consumer-facing role to be mentor’ was developed to
Council (formerly, Diabetes considered a competitor cultivate a more symbiotic,
Australia-NSW) has been for the donor dollar. reciprocal relationship.
working hard for over This positioning prompted
Diabetes is to health, what climate change is to the environment. A local 70 years to provide vital Strategy the development of the
support to the largest tagline “a shared voice for
and global epidemic and a UN Priority, Type 2 diabetes is Australia’s diabetes member base in To respond to these diabetes” which provides
fastest growing chronic disease. One person is diagnosed with diabetes the country. As a 60 per challenges the strategy a platform for advocacy
cent self-funded charity, recommended a name programs and a greater
every seven minutes and, perhaps most alarmingly, for everyone who Australian Diabetes change to reflect the sense of community.
knows they have it, another has it but doesn’t know it yet. However, Council rely heavily charity’s credibility
on the support of their and purpose – from Result
despite these staggering figures, diabetes remains widely misunderstood. members and supporters the bureaucratic and
to continue to provide geographically confusing, Australian Diabetes Council
emotional and practical Diabetes Australia–NSW, to successfully launched the
support to all Australians Australian Diabetes Council. new brand during national
affected by diabetes. Diabetes Awareness Week
The new brand mark 2010. Initial internal and
Challenge expresses unity, community external feedback has been
and the progressive nature overwhelmingly positive
In addition to the global of Australian Diabetes with the new brand identity
health challenge, the Council. The kaleidoscope providing the platform
Australian NFP market of shapes represents the for a more cohesive team
presented an enormous diversity of the diabetes internally, and a much
competitive set – a large community and the clearer and consistent
number of which are wide range of education message for members.
operating within the and advocacy products
highly politicised and and services Australian
fragmented health sector. Diabetes Council provides.
To become distinctive

14. Australian Diabetes Council
Brand assets:
VITAL
HUMAN
ADVOCATE
Client:
Diabetes Australia–NSW

15. Signage
Brand: Australian Diabetes Council

16. All deliveries to
Loading Dock
26
Arundel
Street
Brand: Australian Diabetes Council

17. Remedy Products Industry setting Strategy Result
Remedy Products are a Above and beyond its Though in it’s early
A sophisticated spin on homespun range of homespun cleaning
solutions for all the spills,
environmental properties—
it was uncovered that scent
stages, the feedback for
the new brand has been
splashes and little accidents and efficacy were important overwhelmingly positive,
around the home. Made factors to consumers when it both in additional focus
with simple, non-toxic, came to purchasing cleaning groups and unsolicited
In a market increasingly flooded with environmentally safe products, ingredients and a range of products. With eucalyptus online feedback. Coupled
eucalyptus oils, the products oil being both the active with this enthusiastic
Remedy products needed to be differentiated and expressed in a more have been continually ingredient and the signature response, online sales
meaningful and stylish way to the consumer. To promote the benefits of developed and refined by a scent, the name Remedy and enquiries have
mother and grandmother products spoke to both also increased.
the products to a sceptical and demanding target market, both the name over the last 10 years. the active and passive
and design needed reinvigoration. attributes. Remedy is both
Challenge the proactive solution
and the natural panacea
In a market increasingly to all life’s little messes.
flooded with
environmentally safe The philosophy of “Clean
products, it became without harm” was also
necessary to differentiate developed to speak to
and express the brand in a consumers who are
more meaningful and stylish concerned with the health
way to the consumer. To of the environment and the
promote the benefits of the health and wellbeing of
products to a sceptical and their family. Coupled with
demanding target market, a fresh, nostalgic creative
both the name and design execution, Remedy products
needed reinvigoration. embody the homespun
origins of the products,
with an invigorating twist!

18. Remedy Products
Brand assets:
UPLIfTING
NOSTALGIC
UNCOMPLICATED
Client:
Remedy Products

20. wool dogs
Brand: Remedy Products

21. Parramatta Justice Precinct Industry setting Challenge Strategy
The 6000m² Parramatta Doppio was engaged The site has a dramatic
Uncovering the past Justice Precinct was the
site of the first Colonial
to develop an identity
and visual language
and somewhat gruesome
history. Our approach
Hospital and the first tent for the precinct, which was to present the site’s
Hospital dating back to conveyed the historical history in a subtle manner,
1790. The site now houses and archaeological fabric revealing stories at different
Parramatta Justice Precinct has a dramatic and somewhat gruesome the new Family Court, Trial of the site as an integral levels for those who used
Court, Children’s Court part of its contemporary the site every day.
history. Our challenge was how to present the site’s history in a subtle and Attorney General’s redevelopment and reuse.
manner, revealing stories at different levels for those who used the Office, comprising three The interpretive elements
new multi-storey buildings, The design approach are used to present these
site every day? The design approach needed to engage and captivate a refurbishment to some needed to engage and stories, some of which
returning audience, maintain historical and archaeological factuality, existing buildings, new captivate a returning reveal archaeological
commercial structures audience, maintain remains and interpret
and respond to the architectural and landscape context of the site. and extensive civil and historical and public artworks.
landscaping features. archaeological factuality,
and respond to the The elements included
The precinct will become architectural and landscape artefact displays, foreshore
one of the most significant context of the site. signage and interpretive
employment generators plaques, bronze paver
for Parramatta and the castings, cast metal
Western Sydney region. lettering, supergraphics and
The precinct has a five-star vinyl banners, presenting
environmental rating, the historic photography and
first major government commissioned illustrations.
building in NSW to
achieve this standard.

22. Parramatta Justice Precinct*
Brand assets:
ENGAGE
CAPTIVATE
JUXTAPOSITION
LAYERING
Client:
International Conservation Services
* Distinction award in environmental design at the 2008
Australian Graphic Design Association (AGDA) Awards.

23. Brand: Parramatta Justice Precinct

24. Settlement and Expansion
David Collins, Judge Advocate –Rose Hill
Brand: Parramatta Justice Precinct

25. Brand: Parramatta Justice Precinct

26. St Hilliers Industry setting the market. To do this
necessitated a ‘front
Result
Established in 1989 by foot’ approach during a The refreshed brand has
‘H’ for ambition Proprietor Tim Casey, St
Hilliers is one of Australia’s
tumultuous industry period redefined St Hilliers in
the Australian market. St
when many players were
leading, private property doing quite the opposite. Hilliers CEO Tim Casey
groups providing expertise said: “20 years in operation
and services in property Strategy was an important company
The St Hilliers brand had grown organically over the years, based on development, property milestone to reach. It is
funds management, St Hilliers were positioned important to mark the
mutually beneficial relationships with all stakeholders founded on respect contracting and asset as an agile, strong, and start of the company’s
and trust. However, to support future growth and reflect their evolution, management. At the time intelligent brand who were next phase of growth
of this project the impact well-placed to challenge the into the next decade
St Hilliers needed to examine and evaluate whether their brand message of the GFC was being fully big players and big projects with a new brand that
was consistent and coherent across the different divisions and their realised by Australia’s in the market. The identity interprets our company’s
construction industry. was reworked to feature a values and culture, as
business activities – internally and externally. distinctive ‘H’ symbol, and well as representing our
Challenge the ‘Confidence/Trust/ business strategy.”
Vision’ signoff became
The challenge was to an important component
define the brand promise of all communications.
and reposition St Hilliers
as a highly successful and The creative was formulated
ambitious player in Tier 2 around an angular design
of Australia’s construction system that was applied to
industry. The milestone of all touchpoints – online,
their 20th year presented offline, and importantly,
an opportunity to revisit onsite – effectively the
and clearly define their largest advertising space for
position and promise to a construction company.

27. St Hilliers
Brand assets:
BOLD
AGILE
CONfIDENT
Client:
St Hilliers

28. Brand: St Hilliers