SlideShare uma empresa Scribd logo
1 de 33
Baixar para ler offline
Advanced Keyword Research
Generate Seed Lists & Categories

             Phase #1
Step 1: Learn About the Industry

 ● sales presentations
 ● business plan
 ● marketing plan
 ● trade magazines
 ● real customers
Create surveys for visitors




                              kissinsights.com
Step 2: 
Expand on 
The Ideas
You've
Acquired
Popularly Searched Phrases
     Add to your list
Use Broad Match for Ideas




            Drop your list in here
        adwords.google.com/keywordtool
Exact Match to Find Highest Demand




        adwords.google.com/keywordtool
Filter Relevant Keywords




      keep filtered keywords in a seperate sheet
Step 3: Investigate What's Working




       Put these back in your main list too
              http://sroi.us/investigate
Look for Insights




http://sroi.us/investigate
Any Opprotunities?




   High search volume + Medium Ranking = Opportunity!
Finished Product (so far)
Create Sub Categorization

         Phase #2
More Research!

● Demographics
● Interests and Reading Levels
● Research Cycle
● Searcher/ Keyword Intent
● Seasonality
● Up/ Down Trending 
Step 1: Demographics




               Average of all Age Groups



 advertising.microsoft.com/search-advertising/advertising-intelligence
http://clues.yahoo.com/analysis
Step 2: Interests




  https://www.google.com/adplanner/#audienceSearch
https://www.google.com/adplanner/#audienceSearch
Step 3: Reading Levels
Step 4: Seasonality & Trending
online accounting software




                                              accounting software




                    http://sroi.us/insights
Step 5: Customer Research Cycles




            http://sroi.us/zero
Step 6: Keyword/ Searcher Intent
● Navigational - the intent of surfing directly to a specific
  website

● Informational - the information itself is the goal

● Commercial - not directly transactional but they're not
  purely informational either

● Transactional - Taking action by signing up, buying, etc.

● Meta - almost information, but it's more browsing/
  searching information... about information 

                     http://sroi.us/intent
Research Cycle + Intent = Categories
Test, Test, Test

     Phase #3
Step 1: Organization is Key




        ● Use categories for campaigns
        ● Use intent for Adgroups
Step 2: Setup
Step 3: Keyword ROI




             mmmmm... data
Choose Carefully

     Phase #4
accounting software
Keyword Difficulty
Step 1: Info Arch for Head Terms 
Step 2: Blog for the Long Tail




 Use the Adwords See Search Terms Report to help choose
 which variation of long tail phrases to target
What Else?


Can you think of something useful
     to add to the process?




  FREE PRIZE! ...http://sroi.us/75

Mais conteúdo relacionado

Semelhante a Advanced keyword research

Cmbysantocsddsh
CmbysantocsddshCmbysantocsddsh
CmbysantocsddshAnne Starr
 
Finding the Right Keywords for Your Website
Finding the Right Keywords for Your WebsiteFinding the Right Keywords for Your Website
Finding the Right Keywords for Your WebsiteKasi Gajtkowski
 
Seo Tools You Can Use Today
Seo Tools You Can Use TodaySeo Tools You Can Use Today
Seo Tools You Can Use TodayAffiliate Summit
 
SEO Priorities for 2013
SEO Priorities for 2013SEO Priorities for 2013
SEO Priorities for 2013Dave Chaffey
 
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
 
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
 
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesLean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesAlgorand
 
Mba ii rm unit-1.1_introduction evolution and emerging issues a
Mba ii rm unit-1.1_introduction evolution and emerging issues aMba ii rm unit-1.1_introduction evolution and emerging issues a
Mba ii rm unit-1.1_introduction evolution and emerging issues aRai University
 
Your First Steps in Conducting a Successful International SEO strategy
Your First Steps in Conducting a Successful International SEO strategyYour First Steps in Conducting a Successful International SEO strategy
Your First Steps in Conducting a Successful International SEO strategyPhil Amery
 
Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)Marcus Tewksbury
 
Active Competitive Intelligence
Active Competitive IntelligenceActive Competitive Intelligence
Active Competitive IntelligenceJeremy Horn
 
Digital marketing Nanodegree Portfolio
Digital marketing Nanodegree PortfolioDigital marketing Nanodegree Portfolio
Digital marketing Nanodegree PortfolioClayton Condict
 
How to automate B2B sales
How to automate B2B sales How to automate B2B sales
How to automate B2B sales Dan Hnatkovskyy
 
The World of Measurement and Analytics
The World of Measurement and AnalyticsThe World of Measurement and Analytics
The World of Measurement and AnalyticsJarred Cinman
 
ysantosCsddmbhday4,5
ysantosCsddmbhday4,5ysantosCsddmbhday4,5
ysantosCsddmbhday4,5Anne Starr
 
An Inbound Marketer's Guide to Product Marketing
An Inbound Marketer's Guide to Product MarketingAn Inbound Marketer's Guide to Product Marketing
An Inbound Marketer's Guide to Product Marketingrickburnes
 
Using Customer Development to Build Your SaaS Startup
Using Customer Development to Build Your SaaS StartupUsing Customer Development to Build Your SaaS Startup
Using Customer Development to Build Your SaaS StartupArpit Rai
 

Semelhante a Advanced keyword research (20)

Cmbysantocsddsh
CmbysantocsddshCmbysantocsddsh
Cmbysantocsddsh
 
Finding the Right Keywords for Your Website
Finding the Right Keywords for Your WebsiteFinding the Right Keywords for Your Website
Finding the Right Keywords for Your Website
 
Seo Tools You Can Use Today
Seo Tools You Can Use TodaySeo Tools You Can Use Today
Seo Tools You Can Use Today
 
Growth hacking bali
Growth hacking  baliGrowth hacking  bali
Growth hacking bali
 
SEO Priorities for 2013
SEO Priorities for 2013SEO Priorities for 2013
SEO Priorities for 2013
 
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote
 
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
 
DBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&Analyics
 
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesLean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
 
Mba ii rm unit-1.1_introduction evolution and emerging issues a
Mba ii rm unit-1.1_introduction evolution and emerging issues aMba ii rm unit-1.1_introduction evolution and emerging issues a
Mba ii rm unit-1.1_introduction evolution and emerging issues a
 
Your First Steps in Conducting a Successful International SEO strategy
Your First Steps in Conducting a Successful International SEO strategyYour First Steps in Conducting a Successful International SEO strategy
Your First Steps in Conducting a Successful International SEO strategy
 
Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)
 
Keyword research
Keyword researchKeyword research
Keyword research
 
Active Competitive Intelligence
Active Competitive IntelligenceActive Competitive Intelligence
Active Competitive Intelligence
 
Digital marketing Nanodegree Portfolio
Digital marketing Nanodegree PortfolioDigital marketing Nanodegree Portfolio
Digital marketing Nanodegree Portfolio
 
How to automate B2B sales
How to automate B2B sales How to automate B2B sales
How to automate B2B sales
 
The World of Measurement and Analytics
The World of Measurement and AnalyticsThe World of Measurement and Analytics
The World of Measurement and Analytics
 
ysantosCsddmbhday4,5
ysantosCsddmbhday4,5ysantosCsddmbhday4,5
ysantosCsddmbhday4,5
 
An Inbound Marketer's Guide to Product Marketing
An Inbound Marketer's Guide to Product MarketingAn Inbound Marketer's Guide to Product Marketing
An Inbound Marketer's Guide to Product Marketing
 
Using Customer Development to Build Your SaaS Startup
Using Customer Development to Build Your SaaS StartupUsing Customer Development to Build Your SaaS Startup
Using Customer Development to Build Your SaaS Startup
 

Último

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 

Último (20)

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 

Advanced keyword research