23. Step 6: Keyword/ Searcher Intent
● Navigational - the intent of surfing directly to a specific
website
● Informational - the information itself is the goal
● Commercial - not directly transactional but they're not
purely informational either
● Transactional - Taking action by signing up, buying, etc.
● Meta - almost information, but it's more browsing/
searching information... about information
http://sroi.us/intent