This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
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Designing and Leveraging Your LinkedIn Profile
1. Designing and Leveraging Your LinkedIn Profile
Donna Gilliland, Founder of MOSTraining
Social Business Speaker and Educator
2. Profile: optimize for exposure
Connections: strategies and tips
Social Proof: Recommendations & Endorsements
Linked in
AGENDA
Tools: LinkedIn Today, Follow Leaders, LinkedIn Signal
LinkedIn Company Pages: overview & tips
3. 78%
U.S. Recruiters surveyed use a search engine
Online Reputation research study commissioned by Microsoft
Perform a Google search on your name
4. 85%U.S. HR professionals say online reputation influences their
hiring decisions.
Online Reputation research study commissioned by Microsoft
Online Reputation Research Study
8. First Steps: gather you data Linked
Job History
Certifications
Specialized skills
Memberships
Videos
Presentations
9. Professional Headline 120 characters
Who are you? What do you offer?
Headliner
TIP: your headline travels with you when you comment and post.
10. 3 Web sites
Call to Action headings
Custom URL
Adding website links to your profile
11. SUMMARY – 2000 characters of space
Write your Summary section in a Word
document so you can spell check.
Where applicable include a link to a video,
document or presentation.
Think keyword strategic as you craft your
Summary section.
14. Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Goal Examples
• Gain visibility
• Subject matter expert
• Share information
• Attract new clients
15. Groups – strategic choices
Choose based upon your industry
and/or interest.
Contribute to your Groups.
Groups appear on your Profile.
You can message people in your
Groups.
17. Grow Your Network
Business colleagues
People your meet at events
Connect with customers
Use LinkedIn’s Advanced search
Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
19. Recommendations – reach out and recommend
Be genuine and ethical.
• Recommend people who you
truly know their work.
• Don’t ask anyone to
recommend your work if they
don’t know your work.
20. Endorsements - the mini recommendation
Up to 50 skills can be placed on your
Profile.
Reach out and thank those who
endorse you.
Don’t endorse the skills of people you
don’t know.
Don’t ask people to endorse you if
they have not witnessed your work.
22. LinkedIn Today
• Stay current on
industry news.
• Customize your news
by industry.
• You will receive the
day’s top news
stories based upon
your custom choices.
24. LinkedIn Signal Benefits
• Real-time updates
• Filter updates by what matters to
you.
• Search for keywords, topics and
streams.
• Save your search and check for
real-time updates later.
• Trending Links.
• Industry headlines.
26. LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page
Banners
• Link to external pages
• 25 Services/Products
• Video
• Target marketing
• Special offers
• Recommendations
27. Company Pages – a suggested designer
One of my favorite social channel design
companies is Custom Page Designs.
You can find out more about them at:
http://www.customfanpagedesigns.com/linkedin/index.htm
28. Follow LinkedIn Company Pages
• Stay on top of what your
competitors are doing.
• Great source of
information for a possible
interview.
• See your degrees of
separation.
• Follow your customer’s
pages.
• Follow your vendor’s
pages.
29. Let’s stay connected…
LinkedIn: www.LinkedIn.com/in/DonnaGilliland
Follow on Twitter: www.Twitter.com/DonnaGilliland
Facebook: www.Facebook.com/MOSTraining
Subscribe to my YouTube channel:
www.YouTube.com/MOSTraining
Donna Gilliland, Founder of MOSTraining
Social Business Speaker and Educator
Notas do Editor
Microsoft commissioned Cross-Tab to perform a Online Reputation research study on Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.
place to get business intelligence, to research problems, to establish an online presence where other people in the network can find
Hand out an Action list for writing goalsSocial marketing campaignPosition a new product or service
LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
TIP: the headliner what people see first when they perform a Google search. Thinking keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
Use the Web sites section to link to your Company web site, blog and/or social channels. Use the Other category classification in order to create a customized label for the website. I use it as a CTA (call to action).Customize your LinkedIn URL from the numeric link that LinkedIn defaults to. Include your LinkedIn URL in your email signatures.
Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements.Skills that have been endorsed cannot be rearranged.TIP: when people endorse you, reach out and thank them.
Groups appear on you profile. It provides people with a pulse for what you are interested in and how serious you are about keeping up within your own area of expertise.
Tips:Connect with business and personal friendsConnect with those who have larger networks
Default for search results are for1st degree connections. One of many reasons to build your network.
Giving endorsements gains visibility.Thank people for endorsing you.
150 of the most influential thought leaders on LinkedIn.Bonus Tip: you can gain visibility by commenting on their post.
Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.