1. STRATEGIC PLANNING CintiaDogukan Valentino CintiaDogukan Valentino Strategic Planning

2. I want to study in Barcelona. WHO CAN HELP ME TO SETTLE DOWN IN BCN?

3. Persona CintiaDogukan Valentino Strategic Planning

4. CHAN LEE 24 year old From China Basic socio-demographics Finished the Animation and graphic design Living with his parents, he speaks mandarin and English. Characteristics He is spent his parents money Shy person Did not face big problems Never live alone Problems Wants to make master Language barrier Don't know Barcelona CintiaDogukan Valentino Strategic Planning

5. Scenario CintiaDogukan Valentino Strategic Planning

6. Scenario Chan is finished the bachelor and he is looking for master program in Europe. Then he finds a master program in Barcelona. CintiaDogukan Valentino Strategic Planning

7. Scenario He apply for school and they accept him. He starts to look for a house. But he has no idea about Barcelona. He tries school service but they have some communication problems. He gives up to searching. CintiaDogukan Valentino Strategic Planning

8. Scenario When Chan arrives Barcelona he directly goes to hotel. It is quite expensive. During this days he wants to search for a house. First he looks for Loquo, he finds good apartment and they are from the owner He finds very good apartments with very good prices. He send a mail to them. CintiaDogukan Valentino Strategic Planning

9. Scenario However; the house owner trick him. When Chan send a mail they said that send me the first month money then I send you the keys. Chan trust this man and send the money. The keys never come. Then Chen learns that, some people are tricks the foreigner CintiaDogukan Valentino Strategic Planning

10. Scenario On the other hand he is looking for to take NIE at the same time he wants to open bank account. In the Banks nobody is speaking English Also the food of Barcelona is make bad to Chan stomach. He can not go out because he don’t now any place. Chan is very sad and he has to extend the hotel also. He could not find any house. CintiaDogukan Valentino Strategic Planning

11. Scenario Then he search for real estates. He calls 2 real estate agency and they are showing very bad houses with high price for Chan, and their service is slow. He lost many money and also he gives money to real estate. Chan needs help before he came to Barcelona. He lost extra 1.200 euro for the housing and hotel. CintiaDogukan Valentino Strategic Planning

12. Value Web for Chan when he came to Barcelona CintiaDogukan Valentino Strategic Planning

13. Value Web for Chan CintiaDogukan Valentino Strategic Planning

14. Objective and Goal Provide services that makes the first come foreigners’ life in Barcelona easier CintiaDogukan Valentino Strategic Planning

15. SWOT - New service for foreigners in Barcelona Strengths Weaknesses We speak 4 different languages: English, Spanish, Chinese, Turkish We understand what they need We have experience We have enough connections We can do it faster that them We know how long dose it take We are not Spanish Languages barriers Internal Origin Opportunities Threats Competitors such as real estate People don’t trust a small company in Spain Real estate agencies, schools Diffuclties of finding trustable local students or worker Difficult to find home to consumer need Goverment slow working system Most of the people only speak Spanish in BCN The service in Barcelona is bad Many fraud in Barcelona Applying NIE in Barcelona in quite complicated People want to find a well known company Online website No direct competition External Origin CintiaDogukan Valentino Strategic Planning

16. Analysis SWOT - New service for foreigners in Barcelona Strengths Weaknesses We speak 4 different languages: English, Spanish, Chinese, Turkish We understand what they need We have experience We have enough connections We can do it faster that them We know how long dose it take We are not Spanish Languages barriers Internal Origin Opportunities Threats Competitors such as real estate People don’t trust a small company in Spain Real estate agencies, schools Diffuclties of finding trustable local students or worker Difficult to find home to consumer need Goverment slow working system Most of the people only speak Spanish in BCN The service in Barcelona is bad Many fraud in Barcelona Applying NIE in Barcelona in quite complicated People want to find a well known company Online website No direct competition External Origin CintiaDogukan Valentino Strategic Planning

17. Trend Analysis CintiaDogukan Valentino Strategic Planning

18. Trend map of foreigners that come to Barcelona to study or work Past Present Future Technology Network Translator Telephone Huge network Navigation system guide people to do things good No network Human work Few communicaton Real estates, hotel, hostel Online service Guiding companies Pay for professional service Lawyer Market Exchange goods Depends on trust Dangerous hostels One company to do anything Service for everything Online service People Didn't pay for service People did everything by themselves They spent time to do it Paying a lot of money No knowledge (government issues, country, internet, NIE) Afraid of paying too much People don’t want to waste time Without service, they can not stand Professional need Personal service oriented Culture No service culture People helped Smaller villages Protected home Service became important for business Need more professional Language barrier Time is money Service became culture of every people Every service has a payoff Everyone have internet More personal service Business Service is considered a business Real estate making money Goverment working too slow People don’t trust the direct contact owner in Barcelona No Professional service business Service has become a bigger market More machines People more service-oriented Government issues through internet

19. Analysis Trend map of foreigners that come to Barcelona to study or work Past Present Future Technology Network Translator Telephone Huge network Navigation system guide people to do things good No network Human work Few communicaton Real estates, hotel, hostel Online service Guiding companies Pay for professional service Lawyer Market Exchange goods Depends on trust Dangerous hostels Service oriented companies Multi-service companies Online services People Didn't pay for service People did everything by themselves They spent time to do it Paying a lot of money No knowledge (government issues, country, internet, NIE) Afraid of paying too much People don’t want to waste time Without service, they can not stand Professional need Personal service oriented Culture No service culture People helped Smaller villages Protected home Service became important for business Need more professional Language barrier Time is money Service became culture of every people Every service has a payoff Everyone will have internet More personal service Business Service is considered a business Real estate making money Goverment working too slow People don’t trust the direct contact owner in Barcelona No Professional service business Service has become a bigger market More machines People more service-oriented Government issues through internet

20. Trend map of foreign students that come for study / work Analysis Online service CintiaDogukan Valentino Strategic Planning

21. Trend map of foreign students that come for study / work Analysis People don’t want to waste time CintiaDogukan Valentino Strategic Planning

22. Trend map of foreign students that come for study / work Analysis Personal service oriented CintiaDogukan Valentino Strategic Planning

23. Market Analysis CintiaDogukan Valentino Strategic Planning

24. Market Positioning Map for new service High price fee Public/mass services Personal services We are here Tourism agencies Low price fee CintiaDogukan Valentino Strategic Planning

25. Market Positioning Map for new service Analysis High price fee Personal services for a reasonable price. Public/mass services Personal services We are here Tourism agencies Low price fee CintiaDogukan Valentino Strategic Planning

26. Market & Capabilities Positioning Map for new service New Market Real estate agencies Online booking hotels Online forums Lawyers Internet searchers Existing Market Existing Capabilities New Capabilities CintiaDogukan Valentino Strategic Planning

27. Market & Capabilities Positioning Map for new service Analysis New Market Foreigners are coming to study or work to Barcelona. Start-up a multi-services company for foreigners in Barcelona. Real estate agencies Online booking hotels Online forums Lawyers Internet searchers Existing Market Existing Capabilities New Capabilities CintiaDogukan Valentino Strategic Planning

28. Opportunity Space ofEasyBCN Real Estate Hotels Hostels Banks We are here Government Mobil Phone Lawyers Cintia Dogukan Valentino Strategic Planning

29. Porter’s 5 forces New Entrants Customers High + Developing of real estates + Schools’ hospitality service + Online social networks + Services are growing Medium + Arriving foreigners + Foreigner students + Foreigner workers Rivalry Medium Company providing services to foreigners (students/workers) Suppliers Substitute Medium + Real Estates + Hotels + School + Government High + Online booking + Social networks + Online forums/blogs + Schools accommodation + Developing of network system CintiaDogukan Valentino Strategic Planning

30. Porter’s 5 forces Analysis New Entrants Customers High + Developing of real estates + Schools’ hospitality service + Online social networks + Services are growing Medium + Arriving foreigners + Foreigner students + Foreigner workers Rivalry Medium Company providing services to foreigners (students/workers) Suppliers Substitute Medium + Real Estates + Hotels + School + Government High + Online booking + Social networks + Online forums/blogs + Schools accommodation + Developing of network system CintiaDogukan Valentino Strategic Planning

31. Solution Criteria CintiaDogukan Valentino Strategic Planning

32. Solution Criteria Our company should takeadvantageof the lack of people oriented services in Barcelona and differentiate from the existing company. CintiaDogukan Valentino Strategic Planning

33. Solution Criteria 2. Our company should takeadvantageof the high percentage of foreigner population in Barcelona. CintiaDogukan Valentino Strategic Planning

34. Solution Criteria 3. Our company has the opportunity and must promote itself as an all in one service company which makes the arrival to Barcelona easier and without worries. CintiaDogukan Valentino Strategic Planning

35. Solution Criteria 4. Our company must provide on/off line service for clients all over the world. CintiaDogukan Valentino Strategic Planning

36. CintiaDogukan Valentino Strategic Planning

37. WE KNOW WHAT YOU NEED

39. Open bank account

40. Obtain mobile phone

41. Searching for apartmentRelationship with universities, government, real estate agency, etc… EasyBCN collaborate with some real estate agency, we will follow up and make sure they providing high quality of service. Staff can speak bilingual or more language to make sure the communication with client and the service provider is perfect. EasyBCN providing online customize service even before you come to BCN to make sure everything is settle before you arrive. We will also follow up what is your needs after you arrived. CintiaDogukan Valentino Strategic Planning

42. Innovation Types Offerings Delivery Service Performance Service System User Experience Service Channel Brand + Online + Quick + Organize + Clear + Multi-service 1. Clients find us 2. Sign in 3. Define their criteria / require (Pricing, service) 4. Schedule 5. Confirm / pay 6. We provide service + Internet / online + Collaboration with school/universities + Google search + Tourism agency + Online forum + Social networks + Cloud computing + Facebook adv. + Saving time + Good price + Safety + Guide/guiding + Good communication + Arrange accommodation with real estate agency + Arrange a temporary hotel or hostel + Restaurant data base + Touristic places data base + Map: hotel, government building, restaurants, and touristic places + Booklet: emergency telephones (police, fireman, etc) + Basic translation dictionary: other language to Spanish + Lawyer’s contacts + Banks information CintiaDogukan Valentino Strategic Planning

43. Innovation Type - Finance Business Model EasyBCN is a one stop agency that providing service to the first come foreigners in Barcelona. CintiaDogukan Valentino Strategic Planning

44. Innovation Type - Process Core Process EasyBCN providing online customize service even before you come to Barcelona to make sure everything is settle before you arrive. We will also follow up what is your needs after you arrived. CintiaDogukan Valentino Strategic Planning

45. Innovation Type - Process Offline Service Online Service Arrival Information Accommodation After Before Registration Government/NIE Customization Lawyers Payment Banks Phone/Internet

46. Innovation Type - Offerings Service system EasyBCN provide a on/off line service for foreigners. We care about the online service before you come to Barcelona, we make a schedule and online list of needs which make our clients can customize their require and needs. 1. Clients find us 2. Sign in 3. Define their criteria / require (Pricing, service) 4. Schedule 5. Confirm / pay 6. We provide service CintiaDogukan Valentino Strategic Planning

47. Innovation Type - Delivery Channel Collaboration with schools Internet/online Google search Tourism agency Forum Facebook Could computing CintiaDogukan Valentino Strategic Planning

48. Solution CintiaDogukan Valentino Strategic Planning

49. Solution + Help our clients to save their time + Provide a good price + Safety and trustable consuming experience + Guide/guiding + Good communication We provide multi-services that makes the first come foreigners’ life in Barcelona easier CintiaDogukan Valentino Strategic Planning

50. Solution Service Components + Arrange accommodation with real estate agency + Arrange a temporary hotel or hostel + Restaurant data base + Touristic places data base + Map: hotel, government building, restaurants, and touristic places + Booklet: emergency telephones (police, fireman, etc) + Basic translation dictionary: other language to Spanish + Lawyer’s contacts + Banks information CintiaDogukan Valentino Strategic Planning

51. Value Web CintiaDogukan Valentino Strategic Planning

52. Value Web before CintiaDogukan Valentino Strategic Planning

53. Value Web after CintiaDogukan Valentino Strategic Planning

54. Concept CintiaDogukan Valentino Strategic Planning

55. Concept Concept (Persona) + Arrange accommodation with real estate agency + Arrange a temporary hotel or hostel + Restaurant data base + Touristic places data base + Map: hotel, government building, restaurants, and touristic places + Booklet: emergency telephones (police, fireman, etc) + Basic translation dictionary: other language to Spanish + Lawyer’s contacts + Banks information CintiaDogukan Valentino Strategic Planning

56. Road map Road map CintiaDogukan Valentino Strategic Planning

57. Conclusion Conclusion Experience (picture) CintiaDogukan Valentino Strategic Planning

58. gracias! tesekurederiz! thanks! 多謝! CintiaDogukan Valentino Strategic Planning