SAME DEUTZ-FAHR is one of the world’s leading manufacturers of tractors, combine harvesters, specialist harvesters, diesel engines and farm machinery. The company decided to adopt the Docebo E-Learning Platform in order to support its blended training strategy and leverage the latest in Docebo’s Learning Management System’s unique features. In 2011, the SDF Academy adopted the Premium Docebo E-Learning platform to begin the innovative process for the Global Corporate Training Strategy and its related methodologies, through mixing Instructor-led and Online Training approaches.

1. SAME DEUTZ-FAHR
Founded in Treviglio, Italy, in 1927 by
Francesco and Eugenio Cassani, it is one of
the world’s leading manufacturers of
tractors, combine harvesters, specialistic
harvesters, diesel engines and farm
machinery. The company’s products are
marketed under the brands SAME,
DEUTZ-FAHR, LAMBORGHINI and Grégoire.
Sector
Global manufacturer of: tractors, combine
harvesters, other agricultural machines,
engines and equipment.
Locations
Treviglio (IT), Lauingen (DE), Linyi (CN),
Zupanja (HR) and Ranipet (IN) are the sites
of the production units of the Group.
Size
Employees 2,853 people worldwide
(excluding 198 employees from the
Chinese Branch and 98 employees from
the Turkish Branch).
Number of people trained and
timeframe
Active training users: 3,000.
Company Website
www.samedeutz-fahr.com
SAME DEUTZ-FAHR
Case Study
Copyright © 2013 Docebo srl. All rights reserved.
Docebo is trademarks or registered trademarks of Docebo. Other marks are the properties of their
respective owners. To contact Docebo, please visit: www.docebo.com

2. Company
WITH THE HIGH VOLUME OF
REPORTING DATA THAT WE
HAVE IT IS CRITICAL FOR US TO
BE ABLE TO FOCUS OUR WORK
ON A SINGLE MARKET
DEVELOPMENT, ACCORDING
TO THE HISTORY OF ANY
DEALER, AND SEGMENT THE
RELEVANT KPIS.
SDF TRAINING MANAGER
Customer Challenge
SAME DEUTZ-FAHR (SDF), founded
in Treviglio, Italy, in 1927 by
Francesco and Eugenio Cassani, is
one of the world’s leading
manufacturers of tractors, combine
harvesters, specialistic harvesters,
diesel engines and farm machinery.
The company’s products are
marketed under the brands SAME,
DEUTZ-FAHR, LAMBORGHINI and
Grégoire. Innovation, quality, and
superb customer service are a
strategic priority. The Company
strategy, which has long been
oriented towards
internationalization, combines
decentralized production activities
with a sales and service network
providing extensive coverage for all
key markets. Sales, after-sales
service and parts distribution are
handled by 15 subsidiaries, 141
importers, and 3,000 dealers
located all over the world.
SDF Academy, the training school
run by the SAME DEUTZ-FAHR
Group, offers technical and
commercial training courses to all
of the company's sales network
members. With input from service
technicians, marketing product
trainers and parts specialists, who
stay constantly abreast of the latest
engineering developments and
technological standards, the SAME
DEUTZ-FAHR Group is able to
prepare dealers for new
challenges, enabling them to
optimize customer service, and
improve sales negotiations by
bringing their product expertise to
the market. Following the dynamic
fluidity of the global economy and
the importance that emerging
markets are assuming, along with
the Company’s strategic priority for
innovation, quality, and superb
standards of customer service, a
clear need for a blended training
strategy that includes both
Classroom Led and Web-based
Trainings has become a necessity.
SAME DEUTZ-FAHR
Case Study
Copyright © 2013 Docebo srl. All rights reserved.
Docebo is trademarks or registered trademarks of Docebo. Other marks are the properties of their
respective owners. To contact Docebo, please visit: www.docebo.com

3. Solution
Results
In 2011 SDF Academy, adopted an
E-Learning Platform, the Premium
Docebo edition, kicking off an
innovative process for the Global
Corporate Training Strategy and the
related methodologies, mixing
Instructor Led and Online Training.
SDF Academy created an online
course catalogue that matched new
product knowledge needs, based on
the increasingly far-reaching and
complex applications, that require
training in technical IT skills
development. Through this system,
SDF has trained the entire sales
network and bridging technical
assistance from dealers to
authorized mechanic’s workshops.
This program has been rolled out to
Customers in several languages.
The courses have been built based
on modern methods of online
instructional design: multimedia,
usability, gamification, and
assessment. Analogous to this, a
Train-the-Trainer project was
launched to allow every single
subsidiary to replicate the training
model of the Corporate HQ. SAME
DEUTZ-FAHR and Docebo have
worked closely together to design
and implement new online modules,
with the objective of creating a useful
and efficient management of the
Company’s database and its
reporting tools.
SDF Academy significantly
improved its management process
for classroom training, online and
in the field, by exploiting the
potential of the Docebo E-Learning
platform. In general, the data
regarding usage and completion of
educational programs was
extremely successful. The first
result was to be able to easily
create and manage courses
specifically designed to fill in the
knowledge gaps of individual users,
or a specific group of learners. The
strategic management of relevant
data (i.e. structured data on the
network and data sales and
service) was a great benefit for the
Company. Ultimately, the
opportunity to access and monitor
historical training information is
crucial in today’s fast-paced, and
rapidly evolving, market.
SAME DEUTZ-FAHR
Case Study
Copyright © 2013 Docebo srl. All rights reserved.
Docebo is trademarks or registered trademarks of Docebo. Other marks are the properties of their
respective owners. To contact Docebo, please visit: www.docebo.com