I'm pretty sure that we would have used GOOGLE search for a variety of purposes viz. for completing our assignments,for finding a document related to our project,for downloading a good piece of music and so on.But has anyone googled to know about GOOGLE??In most cases the answer is a big "NO".So lets see what Google is all about in this presentation.

1. Organizational Analysis
By,
DIVYALAKSHME.A
KIRUTHIKA.N

2. Introduction
 Google is a Delaware corporation with its
headquarters located at Mountain View,
California.
 It was found in 1998 by Larry Page and
Sergey Brin.
 It is the best Internet search engine
technology provider.

3. The Vision
To make search engines so powerful that
they would understand "everything in the
world".
The Mission
To organize the world's information and
make it universally accessible and useful.
The Focus
Google continues to focus on innovation
and on the user experience.

4. Profit
 Don't be evil-Google’s informal corporate slogan.
 Google states that they generate revenue
primarily by delivering relevant,cost-effective
online advertising.
 Businesses (Advertisers) use Ad Words program
to promote their products and services with
targeted advertising.
 Google offers customers interfaces in 42
languages and payment options in 48 different
currencies.

5. Organizational Chart

6. Organizational Analysis
 Organization with narrow span
* Close supervision
* Close control
*Fast communication
 A functional organizational group
*Logical reflection of functions
*Simplifies training
*Furnishes means of tight control at top

7. The World's Most Successful
Corporate Culture
Free work schedule
Relaxed, team-based atmosphere
collaborative culture
Strives to maintain open culture
High Tech environment

8. Google SWOT Analysis
Strengths
(1) Effective and efficient search
engine technology.
(2) Providing services in many
nations.
(3) Sufficient fund for innovation.
Opportunities
Weaknesses
(1) Lacking variety of profit
sources.
(2) “Click Deception” influences on
AdSense profits.
Threats
(1) The cooperation between Google (1) Other competitors offer new
and other cell phone companies is
services frequently.
getting mature.
(2) Virus affect on internet safety.
(2) The development of “Google Talk” (3) Paid- search market has
and “Google Checkout”.
entering a mature stage.

9. Analysis of External & Internal
Environment
 Google follows SO strategy
*It capitalizes on its strengths to take
advantage of opportunities.
*It strives to overcome weakness.
*It helps the organization to cope up with
the threats they face so that they can
focus on opportunities.

10. The Growth Share Matrix

11. Porter’s Five Forces Model
for Google Search
Supplier bargaining power :
•
•
•
•
Supplier concentration is low
Switching costs is low
Threat of forward integration is low
Importance of volume to suppliers is high
Rivalry factors:
Entry barrier:
•Entry barriers due to
brand identity and scales is
high
• Few players of relatively smaller
size industry is growing at rapid
pace
•Product differentiation is low
Switching cost is low
Exit barrier is low
•Switching cost zero
•Informational Complexity due to
secrecy of internal algorithms
Buyers bargaining power:
•
•
•
•
•
•
Buyer size/volume is very small
Change cost/frequency is very low.
product/service importance is high.
Ability to backward integrate is very less.
Price sensitivity is high
Product differentiation is low
Substitution threat:
•Mobile search. But due to
less sophisticated
technology threat is far away
few years
•Switching cost is LOW

12. Top 2 Competitors
 Primary competitors - Microsoft and Yahoo! Inc.
 Both Microsoft and Yahoo have more employees than
Google.
 Microsoft also has significantly more cash resources.
 Longer operating histories and more established
relationships with customers and end users.
 Microsoft and Yahoo also may have a greater ability to
attract and retain users - because they operate Internet
portals with a broad range of content products and
services.

13. Competitor Analysis

14. Performance over 5 years

15. Performance Analysis
 R&D -> More than 10% increase Y/Y since 2002
*Continuous Innovation, creating new products.
*New products every year, Need Based
Positioning, Depth rather than Breadth.
*Ready to deal with dramatic change.
 Cost of Revenue – around 40% increase Y/Y since
2003
*Find new sources of Revenue, margins reducing.

16. Conclusion
 Google applies their organizational coreadvantage to provide lots of convenient and
free services for users.
 We believe that Google's success is due to
their innovative ability, and focus on search.

17. Thank you!! 