1. TOYOTA MOTOR CORPORATION

2. INTRODUCTION
• Toyota Motor Corporation abbreviated TMC, is a
multinational automaker headquartered in
Toyota, Aichi, Japan.
• In 2010, Toyota employed 317,734 people
worldwide, and was the world's largest automobile
manufacturer by production.

3. TOYOTA
Type Public Company
Industry Automotives
Robotics
Financial Services
Founded August 28, 1937
Founder Kiichiro Toyoda
Headquarters Toyota, Aichi, Japan
Area served Worldwide
Products Automobiles
Operating Income US$5.82 billion
Profit (2011) US$5.07 billion
Employees (2010) 317,734
Subsidiaries 522
Website http://www.toyotabharat.com/

4. TOYOTA IN LUDHIANA
• Address: Chadha Super Cars Pvt. Ltd. Village
Bhanohar, Ferozepur Road, Near Haveli,
Ludhiana, Punjab, 141102
• Phone: 91-161-5211111 / 91-161-5211152
Fax: 91-161-5211112
• Website: www.radianttoyota.com
• Email: LU01B_radiant@teamradiant.org

5. DEALER PRINCIPAL
• Mr. Sumesh Chadha
HEAD- CUSTOMER RELATIONS
• Mrs. Ravinder Kaur

6. PRODUCTS OFFERED BY TOYOTA
1. Etios liva
2. Etios
3. Innova
4. Corolla Altis
5. Fortuner
6. Camry
7. Pruis
8. LC Prado
9. Land Cruiser 200

7. Target Market: Upper middle class
Price Range: Rs 4,02,632 to Rs 87,58,093
Product Range availability:
• Toyota Liva- Rs. 4.02 to 6.03 lakh
• Toyota Etios- Rs. 5.04 to 7.99 lakh
• Toyota Innova- Rs. 8.61 to 13.19 lakh
• Toyota Corolla- Rs. 10.53 to 14.98 lakh
• Toyota Fortuner- Rs. 20.99 lakh
• Toyota Camry- Rs. 21.58 to 23.73 lakh
• Toyota Prius- Rs. 27.09 to 28.41 lakh
• Toyota Prado- Rs. 53.28 lakh
• Toyota Land Cruiser- Rs. 86.02 to 87.58 lakh

8. CUSTOMERS VISTING SHOWROOM
• A decision maker and a trend setter from family visit the
showroom generally.
OBSERVATION:
• Mr. Amit Kumar (39 yrs old, decision maker) visited toyota
showroom with his father(buyer). He buys Toyota Innova,
because one of his friend(influencer) buys it recently.
• Mr. Arjun Aggarwal (42 yrs old, decision maker) visited
toyota showroom with his wife Mrs. Aashima
Aggarwal(influencer). But he does not buy any car from
toyota because his wife needs an economic car for daily use.

9. OBSERVATIONS Contd…
• Ms. Shweta Mathur visited Toyota showroom with her
friends, just to know about new cars in toyota showroom.
• Mr. Saurav Uppal (42 yrs old, an industrialist) visited
showroom with his business partner to buy Toyota Camry.
He preferred to buy a car from Toyota because of his
earlier experiences and good quality in car industry.

10. EFFECT OF CONSUMER BEHAVIOUR
ON SALES OF TOYOTA CARS
• Brand Personality effects the purchase decision of
consumers.
• Price range and product availability.
• Income group and lifestyle of consumers.

11. WHY???

12. Q Service:
• Quick
• Qualified
• Quality

13. 1. Quick Vehicle Service-
 Features:
• Complete periodic maintenance services & select additional
jobs within 60 minutes.
• Observe work-in progress.
• Specially Trained Professionals
• Toyota Genuine Parts
• Easy Appointment
 Benefits:
• While you wait convenience.
• Include Body Wash and Vaccum Cleaning.
• Available for all Toyota Vehicles.
• Comfortable Express Lounge Facilities.

14. 2. Quick Vehicle Service Information-
• Unique e-CRB (evolutionary Customer Relationship
Building) tool based on to assure faster response &
resolution to Customer Queries.
• Watch Live Status of your vehicle being serviced.
• Get Service Reminders, Special offers & Book
Appointments all on a call.

15. 3. Quick Onsite Support-
• Call Toll Free: 1800-102-5001 or
• Tell: 0124-235-5001 for assistance
• Benefits: Within 100 km radius of Toyota Dealership will be
extended “Free of Cost” under “24X7 Road Assistance”.
a. Out of Fuel: Free 5 liter of fuel (Petrol/Diesel) at the
breakdown site.
b. Wrong or Contaminated Fuel: Towing to nearest Toyota
Dealership.
c. Lost or Lock out Key: Retrieval of spare key & supply at
breakdown location.
d. Tire Related: Replacement of spare tire available inside the
car.
e. Battery Related: Jump Start.
f. Onsite Repairs: Minor repairs at the site of immobilization
for mechanical and electrical jobs.

16. 4. Quick Network Reach-
• More than 150 state of Art Toyota Dealership across92+
cities.
• Designed to enhance Customer Convenience & equipped
with latest equipments to take care your Hi- Tech Toyota.
• Stop Shop Solution for all your needs like Finance,
Insurance, Service, parts, Lubricants, Tire, Battery and
Car Care Solutions under one roof.
• Standard Facilities:
a. Vehicle Service
b. Body & Paint Service
c. Service parts & Lubricants
d. Tire & Battery
e. Car Care Solutions (Vehicle Detailing)
f. Insurance Renewal

17. 5. Toyota’s Qualified Manpower-
• Recruited from the best technical institutes supported by
Toyota under Toyota Technical Education Program
Initiative.
• Toyota Technicians are continuously groomed through
Toyota Global Training System to ensure any problem
in your car is fixed right, first time.
• Toyota Service Advisors are trained to high Toyota
Standards and always willing to assist you.
6. Toyota’s Inbuilt Quality-
i. Super Saving
ii. Convenience
iii. Special offers
iv. High Resale Value

18. 7. Unmatched Warranty-
• The warranty begins from the date of sale of vehicle to
the first customer. Delivery note date is considered as the
warranty start date.
• Warranty covers repair or replacement of any Toyota that
is found defective in material or workmanship under
normal use, within the period of 100,000 Km/3 years,
whichever is earlier.
8. Toyota’s Genuine Parts-
• Only Toyota Genuine parts are designed & engineered
specially for your Toyota.
• Parts are tested under various simulated extreme
conditions to ensure Quality, Reliability & Durability by
R&D Department.
• All parts carry a 6 months/10,000Km Toyota Warranty.

19. BIBLIOGRAPHY
• http://www.toyotabharat.com/
• http://www.carwale.com/new/toyota-dealers/234-
Ludhiana.html
• http://www.radianttoyota.com/#
• Personal Interview to Mr. Sumesh Chadha and various
customers at Toyota showroom.