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The Entrepreneur Mindfield:
   How to keep from Blowing up
          your company

         Robbie Melton
            TEDCO
        @femailentrepren

          © Robbie Melton May 23, 2012
Entrepreneur Types



      © Robbie Melton May 23, 2012
The Tinkerer




  © Robbie Melton May 23, 2012
The Life Styler




    © Robbie Melton May 23, 2012
The Athlete




  © Robbie Melton May 23, 2012
The Suicide




  © Robbie Melton May 23, 2012
Suicide Entrepreneur                   TM




        © Robbie Melton May 23, 2012
Suicide Entrepreneur                   TM




        © Robbie Melton May 23, 2012
Suicide Entrepreneur                   TM




        © Robbie Melton May 23, 2012
Suicide   EntrepreneurTM




          © Robbie Melton May 23, 2012
Suicide   EntrepreneurTM




          © Robbie Melton May 23, 2012
Suicide   EntrepreneurTM




          © Robbie Melton May 23, 2012
Suicide   EntrepreneurTM




          © Robbie Melton May 23, 2012
Suicide   EntrepreneurTM




          © Robbie Melton May 23, 2012
Suicide   EntrepreneurTM




          © Robbie Melton May 23, 2012
Suicide   EntrepreneurTM




          © Robbie Melton May 23, 2012
Entrepreneur Suicide
•   In Love with Technology
•   Not willing to take risk/invest own money
•   Suspicious
•   Doesn’t listen/ oversells product
•   No Customer Validation
•   Insular – Family/friends
•   Not Focused
•   Understanding True Market

                    © Robbie Melton May 23, 2012
Company Success
•   Business Plan
•   Good Management Team
•   Understands Market/Customers
•   Knows its Competition
•   Platform Technology
•   Financially Savvy
•   Create Buzz

                  © Robbie Melton May 23, 2012
The Business Plan
   To have or not to have



        © Robbie Melton May 23, 2012
Management Team
          Family
          Friends
         Strangers
         Diversity


     © Robbie Melton May 23, 2012
Market
       Size in $$$$
     Growth Potential
Do you have the real market
    Market Penetration


      © Robbie Melton May 23, 2012
Customers
    Validation
 Who are they really



    © Robbie Melton May 23, 2012
Competition


   © Robbie Melton May 23, 2012
The Technology
      Platform
     Disruptive
    Enhancement

    © Robbie Melton May 23, 2012
Financials


  © Robbie Melton May 23, 2012
ProForma Projections




      © Robbie Melton May 23, 2012
Investment




  © Robbie Melton May 23, 2012
Know How much, What For and When
• How much NOW and LATER
• What do you need the money for
  – Be Specific
• When do you need the money




                  © Robbie Melton May 23, 2012
Introductions


    © Robbie Melton May 23, 2012
Create Buzz


   © Robbie Melton May 23, 2012
Thank you!

rmelton@marylandtedco.org
     @femailentrepren



       © Robbie Melton May 23, 2012

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"The Entrepreneur Mindfield"

  • 1. The Entrepreneur Mindfield: How to keep from Blowing up your company Robbie Melton TEDCO @femailentrepren © Robbie Melton May 23, 2012
  • 2. Entrepreneur Types © Robbie Melton May 23, 2012
  • 3. The Tinkerer © Robbie Melton May 23, 2012
  • 4. The Life Styler © Robbie Melton May 23, 2012
  • 5. The Athlete © Robbie Melton May 23, 2012
  • 6. The Suicide © Robbie Melton May 23, 2012
  • 7. Suicide Entrepreneur TM © Robbie Melton May 23, 2012
  • 8. Suicide Entrepreneur TM © Robbie Melton May 23, 2012
  • 9. Suicide Entrepreneur TM © Robbie Melton May 23, 2012
  • 10. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  • 11. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  • 12. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  • 13. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  • 14. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  • 15. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  • 16. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  • 17. Entrepreneur Suicide • In Love with Technology • Not willing to take risk/invest own money • Suspicious • Doesn’t listen/ oversells product • No Customer Validation • Insular – Family/friends • Not Focused • Understanding True Market © Robbie Melton May 23, 2012
  • 18. Company Success • Business Plan • Good Management Team • Understands Market/Customers • Knows its Competition • Platform Technology • Financially Savvy • Create Buzz © Robbie Melton May 23, 2012
  • 19. The Business Plan To have or not to have © Robbie Melton May 23, 2012
  • 20. Management Team Family Friends Strangers Diversity © Robbie Melton May 23, 2012
  • 21. Market Size in $$$$ Growth Potential Do you have the real market Market Penetration © Robbie Melton May 23, 2012
  • 22. Customers Validation Who are they really © Robbie Melton May 23, 2012
  • 23. Competition © Robbie Melton May 23, 2012
  • 24. The Technology Platform Disruptive Enhancement © Robbie Melton May 23, 2012
  • 25. Financials © Robbie Melton May 23, 2012
  • 26. ProForma Projections © Robbie Melton May 23, 2012
  • 27. Investment © Robbie Melton May 23, 2012
  • 28. Know How much, What For and When • How much NOW and LATER • What do you need the money for – Be Specific • When do you need the money © Robbie Melton May 23, 2012
  • 29. Introductions © Robbie Melton May 23, 2012
  • 30. Create Buzz © Robbie Melton May 23, 2012
  • 31. Thank you! rmelton@marylandtedco.org @femailentrepren © Robbie Melton May 23, 2012