Unlocking the Secrets of Mobile Video
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Where video's concerned, there's no such thing as mobile. The story isn't about the device being used, but rather the context of the user. As a business, it's context that should drive the content, with YouTube, Instagram and Vine being specific and unique channels which require a unique approach.
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Unlocking the Secrets of Mobile Video
- 1. Unlocking the Secrets of Mobile Video: YouTube, Instagram and Vine Cheri Percy Distilled Marketing Manager London • 10–13 February 2014 • #SESLON @SESConf
- 2. CHERI PERCY • Marketing Manager • Social media rock star (no, really) • Fiery redhead Marketing Manager, Distilled cheri.percy@distilled.net @distilled
- 4. My first day at Distilled Cheri Percy @distilled
- 5. My background is in music Cheri Percy @distilled
- 6. Building your b(r)and Building your b(r)and
- 7. Just as social media is great for conversations Cheri Percy @distilled
- 8. Mobile video is its louder, more audacious cousin Cheri Percy @distilled
- 9. There is no such thing as mobile
- 10. “In design, there are no more ‘hero sizes.’ Mashable CTO Robyn Peterson.
- 11. A screen is a screen is a screen
- 12. The theme is online everywhere.
- 13. There is no such thing as mobile to the user
- 14. By 2017, 85% of the world’s population will have 3G coverage Ericsson Mobility Report Cheri Percy @distilled
- 15. 77% of all mobile searches are near a PC Google Dashboard Cheri Percy @distilled
- 16. Mobile’s share of online video Cheri Percy @distilled
- 17. There’s no such thing as mobile *to the user*
- 18. So, what does (mobile) video look like? Cheri Percy @distilled
- 19. A screen is a screen is a screen YouTube This is content everywhere
- 20. A screen is a screen is a screen Instagram YouTube This is content everywhere
- 21. A screen is a screen is a screen Vine
- 23. Home vs Hero Content
- 24. The Home Depot The Home Depot @distilled
- 25. That’s some serious views The Home Depot @distilled
- 26. REI #giftpicks The Home Depot The Home Depot @distilled
- 27. Distilled’s home content Cheri Percy @distilled
- 28. What about playing the hero?
- 29. A screen is a screen is a screen Volvo Vine
- 31. A screen is a screen is a screen Hero
- 32. Home grown Hero Air New Zealand – Fit To Fly @distilled
- 33. Small Business Hero Digital Science @distilled
- 34. A word on hosting A screen is a screen is a screen HBO goes “social first” Hero
- 35. Where should I host my video? What do I want from my video?
- 36. A word on hosting Host on your domain A screen is a screen is a screen HBO goes “social first” Hero
- 37. Audiences, Reach and A word on hosting Host on your domain You(Tube) Audience, Reach and You(Tube) A screen is a screen is a screen HBO goes “social first” Hero
- 38. How do I measure my campaigns?
- 40. Shares and share rate Number of social shares x the total engaged views E.g. 23 Tweets/1000 engaged views = Twitter share rate of 2.3% Cheri Percy @distilled
- 41. Coverage links and embeds Cheri Percy @distilled
- 43. Vine. Do we really need it?
- 44. Advertising play
- 45. Brand awareness
- 46. Trending topics in the ‘Explore’ tab
- 48. For increased brand exposureconsider these pointers:
- 49. Is it timely? Cheri Percy @distilled
- 50. Does it channel your brand values? Cheri Percy @distilled
- 51. Is it true to the Vine community? Cheri Percy @distilled
- 53. News consumption in a multidevice world
- 56. Determining the success of your creation
- 57. Find users by keywords Web.stagram
- 58. Accurcate analytics and free data! Advertising play
- 59. How do I get started?
- 60. How do I get started? What value can I add?
- 61. Knowledge and insight Advertising play
- 62. Exclusivity and up to date news Advertising play
- 63. Making science cool Making science cool again Advertising play
- 64. (Mobile) video is all about…
- 69. Video is about much more than just viral.
- 70. It’s a story attached to your brand.
- 71. #BrandAwareness #BrandAwareness #Engagement Start building your b(r)and online. #Engagement Followgram #AccountGrowth Advertising play