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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
1.
DIY Data-driven Content Dr.
Pete Meyers Marketing Scientist, SEOmoz
2.
3.
4.
“LET’S MAKE A
SCROLLER!”
5.
6.
7.
This Is a
Story of small Data
8.
A Small Data
Experiment
9.
Then, Magic Happened
10.
So, We Built
An Engine…
11.
…That Created Content
12.
Managing Your Risks
13.
Yeah, but 18,000,000?!
14.
Total Cost of
Month 1 21.99 9.95 $31.94 Proxies… Hosting…
15.
Build a Proof
of Concept 50 Keywords 20 Proxies 2 DCs V2 V3 POC 1,000 10,000
16.
Fail 2 Out
of 3 Times
17.
The MozCast Triad
18.
Prospecting for Data
19.
Data Is Everywhere
20.
Sets – bitly.com/bundles/hmason/1
21.
10,000 Pictures of
Cats
22.
APIs – programmableweb.com
23.
More APIs –
mashape.com
24.
APIs in Unlikely
Places
25.
API Post –
seomoz.org/blog
26.
Build A Crawler
27.
Telling Your Story
28.
Build A Better
Mousetrap
29.
“538” = #8
Keyword
30.
Make It Real-time
31.
Be A Better
Curator
32.
Go Evergreen –
theshortcutts.com
33.
34.
Thanks for Watching! Email:
peter@seomoz.org ∞ Twitter: @dr_pete
Notas do Editor
1,479 linking root domains
1,479 linking root domains
1,479 linking root domains
1,479 linking root domains
1,479 linking root domains
1,479 linking root domains
1,479 linking root domains
1,479 linking root domains
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