34. 1,650,192 domains with more than one
tweet
2,948,872 domains with more than one
Facebook like
969,543 domains with more than 1 G+
519,569 domains with Adsense
2,439,073 domains with tags extracted
53. Link Schemes
• Buying or selling links that pass PageRank.
• Excessive link exchanges
• Large-scale article marketing or guest posting
54. Link Schemes
•
Text advertisements
•
Advertorials or native advertising where payment is received
•
Links with optimized anchor text in articles or press releases distributed on
other sites.
•
Low-quality directory or bookmark site links
55. Link Schemes
•
Links embedded in widgets that are distributed across various sites, for
example:
•
Widely distributed links in the footers of various sites
•
Forum comments with optimized links in the post or signature, for example:
56. The anatomy of a penalty
• Gather all the data you can
• Spend longer analysing it than you
planned
67. Contacting
•
•
•
•
Contact as a real person
Contact from the domain with the penalty
Use a webmail account
Contact forms get better response but
follow up with an email from the webmail
• Two attempts is enough usually
68. Conclusions
• Record a conclusion for every domain /
link
• Removed (verify)
• Disavow (inc paid and non responders)
• Keep
