1. HOW TO SCALE CONTENT MARKETING
Jon Quinton
SEOgadget.co.uk

2. BUT WHAT DO CLIENTS WANT?

3. $

4. ...............................................................................................................................................................................................

5. PROBLEM #1
SCALING WITHOUT LOSING
QUALITY

6. ...............................................................................................................................................................................................
MORE OF THIS PLEASE…

7. ...............................................................................................................................................................................................
LINKS FROM SITES THAT MEET QUALITY METRICS
Nice!

8. ...............................................................................................................................................................................................
LINKS FROM REAL SITES…

9. ...............................................................................................................................................................................................
BUT WE STILL NEED VOLUME
c. 200 linking root domains
required to compete confidently

10. ...............................................................................................................................................................................................

11. PROBLEM #2
GETTING STUCK IN THE
BOTTLENECK

12. ...............................................................................................................................................................................................
CONTENT PRODUCTION?

13. ...............................................................................................................................................................................................
THE UK REALLY ISN’T SHORT ON TALENT

14. ...............................................................................................................................................................................................
LOOKING FOR PEOPLE WHO MIGHT BE INTERESTED?
That’s 1419 guitar teachers that I can contact about my content.
Scrape this list with Google Docs and you’re onto a winner

15. ...............................................................................................................................................................................................
READY TO WONK??
https://seogadget.co.uk/googlewonk/

16. ...............................................................................................................................................................................................
FINDING CONTACT DETAILS?
Again, this really shouldn’t slow us down.
If you can’t find an email address there’s always the phone

17. ...............................................................................................................................................................................................
DON’T BE AFRAID TO BUILD APPS
https://seogadget.co.uk/mozscape-api-extension-for-excel/

18. ...............................................................................................................................................................................................
STARTING THE CONVERSATION
It really isn’t rocket science.
Offer something cool, help them out a bit and show a bit of friendly interest

19. OK, SO THAT’S MY PROBLEM!

20. HERE’S SOME THINGS YOU CAN
DO…

21. #1 – BUILD A LIST

22. ...............................................................................................................................................................................................
GO ON A PROSPECT BINGE
Advanced Operators
Looking for Lists
Checking Competitor Backlinks
Using FollowerWonk
This is a great team activity. One hour + one Google Docs sheet = team FTW!

23. ...............................................................................................................................................................................................
TWITTER SEARCHES

24. ...............................................................................................................................................................................................
SCRAPING LISTS AND SERPS
Top 100 Guitar Sites: SERPs:
http://www.top100guitarsites.com/ Inurl:”write for us” guitar
http://www.seerinteractive.com/blog/google-scraper-in-google-docs-update

25. ...............................................................................................................................................................................................
PLUS A LITTLE BIT OF STALKING TOO
http://www.techradar.com/author?searchTerm=Scott%20Nichols
http://gamerlymusings.wordpress.com/about/

26. ...............................................................................................................................................................................................
ACCEPT GUEST POSTS ON A THIRD PARTY SITE
It’s amazing what you can learn by sitting on the other side of the fence
Understand how it feels to be hounded by SEOs!

27. ...............................................................................................................................................................................................
Contact On Launch Twitter List – Jumping
Phase Three: Promote on opportunities
Phase Two: On topic
guest posts design work

28. STAYING AGILE BUT REMAINING
SELECTIVE

29. #2 – WEED OUT THE CRAP

30. ...............................................................................................................................................................................................
MEET YOUR NEW BEST FRIENDS…

31. ...............................................................................................................................................................................................
NOW ITS EASY TO SPOT THE GOOD STUFF
Your time is valuable – don’t waste ANY of it on sites that aren’t worth your
while

32. #3 – GETTING IN TOUCH

33. COULD OUTSOURCING BE THE
ANSWER?

34. FORUM FRIDAY
LINK BUILDING
20/01/2012
Hosted by
Oli

35. ...............................................................................................................................................................................................
ODESK – THE LAND OF OPPORTUNITY
http://ontolo.com/blog/5-steps-assembling-all-star-link-building-team-odesk
View feedback, profile facts, test results and previous assignments

36. ...............................................................................................................................................................................................
AIM: FIND SOMEONE WHO CAN FOLLOW STRICT
GUIDELINES AND INSTRUCTIONS
• Working from a pre-sent list of blogs
• Find contact details and ideally a contact name
• Customise pre-sent template
• Start sending emails from a persona’s email address
• Incentive is a $$ bonus for over 10 responses per week

37. ...............................................................................................................................................................................................
THE FREELANCER’S PROCESS
All
Contact List
Email Template Communication
Provided
Via Gmail

38. ...............................................................................................................................................................................................
WORK FROM YOUR PRE-BUILT LIST

39. ...............................................................................................................................................................................................
POST A JOB DESCRIPTION

40. ...............................................................................................................................................................................................
FILTER APPLICANTS
http://ontolo.com/blog/5-steps-assembling-all-star-link-building-team-odesk
Note – there’s usually a big difference between the self-assessed scores and test results!

41. ...............................................................................................................................................................................................
INTERVIEW CANDIDATES

42. ...............................................................................................................................................................................................
WEED OUT THE GOOD FROM THE BAD

43. ...............................................................................................................................................................................................
4. THE JOB BRIEF
Explaining clearly want I need; and how best to achieve that in simple easy to follow steps

44. ...............................................................................................................................................................................................
THE TEMPLATE
Hi [name],
Hope you're well?
I'm getting in touch to see if you ever accept content from guest authors on your blog?
I've written a variety of posts similar to those featured on [domain] and I wondered if you'd be interested in seeing any drafts?
Let me know if you're interested; I'm more than happy to send some examples over.
All the best,
Jon
Freelancers required to use first name, or ‘Hi’. Also briefed to personalise [domain]

45. ...............................................................................................................................................................................................
RESULT: AN INBOX FULL OF INTERESTED BLOGGERS
Response rate currently c. 20%

46. #1 – BUILD YOUR BASE
#2 – FILTER TO THE GOOD STUFF
#3 – SCALE THE HEAVY LIFTING

47. THANKS!!
Jon Quinton
SEOgadget.co.uk
jon@seogadget.co.uk