1. Hannah Smith
SEOmoz Associate.
Writer for State of Search & SEO Chicks
Caffeine Addict
Principal Consultant, Distilled
hannah.smith@distilled.net
@hannah_bo_banna

2. 23,787
Ways to Build Links
in 30 Minutes
HANNAH SMITH

3. actually,
I don‟t need
30 minutes
@hannah_bo_banna

4. Found 23,787 best matches

6. Found 23,787 best matches

7. but link building is
@hannah_bo_banna

8. this kind of crap is not
sustainable
@hannah_bo_banna

9. has changed…
@hannah_bo_banna

10. Penguin March -
http://www.flickr.com/photo
s/sidereal/76724710/sizes/
l/
@hannah_bo_banna

11. it just got
@hannah_bo_banna

12. Sustainable
Ways to Build Links
HANNAH SMITH

14. feel (kinda) like
Rand Fishkin…
@hannah_bo_banna

15. all you need is a

16. zemantamedia.com @hannah_bo_banna

17. zemantamedia.com @hannah_bo_banna

18. over the past 12 months…
links
@hannah_bo_banna

19. per link
@hannah_bo_banna

20. do you have

21. make photos & images
embeddable
@hannah_bo_banna

22. http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna

23. also upload to
@hannah_bo_banna

24. http://www.paddymoogan.com/embeddemo/ @hannah_bo_banna

25. license under
creative
commons
@hannah_bo_banna

26. @hannah_bo_banna

28. make sure you‟re getting
the links
@hannah_bo_banna

29. http://www.imageraider.com/ @hannah_bo_banna

30. http://www.imageraider.com/ @hannah_bo_banna

31. clearly this works for
infographics
@hannah_bo_banna

32. want another
example?
@hannah_bo_banna

33. @hannah_bo_banna

34. STOP
talking like an SEO
@hannah_bo_banna

35. attribution link
image credit
@hannah_bo_banna

36. creating

37. are you inadvertently
building links
for your hosting platform?
@hannah_bo_banna

38. What the
what?!
zemantamedia.com @hannah_bo_banna

39. you want those
@hannah_bo_banna

40. http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna

41. http://philnottingham.com/tools/video-embed-link-generator/ @hannah_bo_banna

42. got YouTube videos being
embedded?
@hannah_bo_banna

43. zemantamedia.com @hannah_bo_banna

44. we should ask
these people if
they’ll link to
us…
zemantamedia.com @hannah_bo_banna

45. want to work with
existing
communities?

46. so you go & try to
interact…
@hannah_bo_banna

47. @hannah_bo_banna

48. you‟re met with…
@hannah_bo_banna

49. @hannah_bo_banna

50. buy
advertising
@hannah_bo_banna

51. make sure links are
@hannah_bo_banna

52. no SEO
@hannah_bo_banna

53. @hannah_bo_banna

54. you‟ll get the
traffic
@hannah_bo_banna

55. later you may find they‟re
more open
@hannah_bo_banna

56. getting PR coverage but
no links?

57. create
„people‟
pages
@hannah_bo_banna

58. @hannah_bo_banna

59. sites are often happier to
link to them
@hannah_bo_banna

60. no visible
contact
details?

61. get virtually anyone‟s
email
@hannah_bo_banna

62. http://rapportive.com/ @hannah_bo_banna

63. http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna

64. http://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/ @hannah_bo_banna

65. also…
follow up
@hannah_bo_banna

66. http://www.boomeranggmail.com/ @hannah_bo_banna

67. http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples @hannah_bo_banna

68. got great

69. “great content produces
out-sized
returns”
@hannah_bo_banna

70. http://www.simplybusiness.co.uk/microsites/productivity/workload-guide/ @hannah_bo_banna

71. email
@hannah_bo_banna

72. @hannah_bo_banna

73. domain authority
@hannah_bo_banna

74. but it‟s rarely that
@hannah_bo_banna

75. great content gets you
top-tier
guest posts

76. http://www.simplybusiness.co.uk/microsites/google-analytics-guide/ @hannah_bo_banna

77. @hannah_bo_banna

78. domain authority
@hannah_bo_banna

79. http://www.simplybusiness.co.uk/microsites/productivity/collaboration-guide/ @hannah_bo_banna

80. @hannah_bo_banna

81. domain authority
@hannah_bo_banna

82. http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ @hannah_bo_banna

83. @hannah_bo_banna

84. domain authority
@hannah_bo_banna

85. http://www.simplybusiness.co.uk/microsites/guide-business-blogging/ @hannah_bo_banna

86. @hannah_bo_banna

87. domain authority
@hannah_bo_banna

88. built something?
contact the companies‟ whose tools you
used & offer to
write for them
@hannah_bo_banna

89. http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/ @hannah_bo_banna

90. @hannah_bo_banna

91. @hannah_bo_banna

92. domain authority
@hannah_bo_banna

93. STOP
talking like an SEO
@hannah_bo_banna

94. guest post
@hannah_bo_banna

95. @hannah_bo_banna

96. domain authority
@hannah_bo_banna

97. STOP
behaving like an SEO
@hannah_bo_banna

98. don‟t write once & move on, become a
regular
contributor
@hannah_bo_banna

99. done something that
worked?

100. leverage via
case
studies…
@hannah_bo_banna

101. get your
to write them…
@hannah_bo_banna

102. @hannah_bo_banna

103. domain authority
@hannah_bo_banna

104. bonus points for
syndication
@hannah_bo_banna

105. @hannah_bo_banna

106. domain authority
@hannah_bo_banna

107. or write them
@hannah_bo_banna

108. http://www.kogan.com/au/blog/new-internet-explorer-7-tax/ @hannah_bo_banna

109. domain authority
@hannah_bo_banna

110. a quick
fix…

111. want to do
@hannah_bo_banna

112. but don‟t have
great data?
@hannah_bo_banna

113. http://www.guardian.co.uk/news/datablog/2011/oct/07/michelin-star-restaurants-list @hannah_bo_banna

114. @hannah_bo_banna

115. http://www.guardian.co.uk/news/datablog/2012/may/18/michelin-star-restaurants-value @hannah_bo_banna

116. domain authority
@hannah_bo_banna

117. big
picture…

118. do stuff that
gets links
@hannah_bo_banna

119. rather than doing stuff
for links
@hannah_bo_banna

120. charity

121. @hannah_bo_banna

122. linking root domains
@hannah_bo_banna

123. answering customer‟s
needs

125. linking root domains
@hannah_bo_banna

126. reaching customers
before they know they
need you

127. @hannah_bo_banna

128. linking root domains
@hannah_bo_banna

129. creating
open source
software

130. http://www.testplant.com/products/vine/ @hannah_bo_banna

131. http://www.apple.com/uk/remotedesktop/resources.html @hannah_bo_banna

132. domain authority
@hannah_bo_banna

133. BONUS!
directories, built for
@hannah_bo_banna

134. http://sourceforge.net/ @hannah_bo_banna

135. domain authority
@hannah_bo_banna

136. http://download.cnet.com/ @hannah_bo_banna

137. domain authority
@hannah_bo_banna

138. something
close to
home…

139. @hannah_bo_banna

140. linking root domains
@hannah_bo_banna

141. takeaways

142. fully leverage existing assets
& create
new assets
to leverage
@hannah_bo_banna

143. make sure you claim those links
you earned
@hannah_bo_banna

144. STOP
talking like an SEO
@hannah_bo_banna

145. attribution link
image credit
@hannah_bo_banna

146. guest post
@hannah_bo_banna

147. STOP
behaving like an SEO
@hannah_bo_banna

148. don‟t write once & move on, become a
regular
contributor
@hannah_bo_banna

150. do *some* stuff that
gets links
rather than just doing stuff
for links
@hannah_bo_banna

151. Thanks.
Any questions?
HANNAH SMITH
hannah.smith@distilled.net
@hannah_bo_banna

152. Image Credits
• Penguin March - Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/
• These aren’t the droids you’re looking for - http://flowtationdevices.com/2011/05/04/may-the-fourth-be-with-you/
• Rand - http://www.seomoz.org/team/randfish
• STFU & GTFO - http://www.hupitgaming.com/forum/26-black-ops/340152-my-2-cents-on-ghost
• The Future - http://newcastleresearchers.wordpress.com/2010/01/15/what-will-you-be-doing-10-years-from-now/
@hannah_bo_banna