1. What can you learn about online PR, from
traditional PR and bloggers?

2. Who am I?
Blogger
Traditional PR
Online PR
‘Digital person’

5. Traditional: Coverage and Circulation
Online: Links and Social

6. For traditional PR, online coverage is often secondary.

7. Traditional: Journalists and editors
Online: Editors and bloggers

8. Stunts and News Generation

9. Content

10. So what can you learn from Traditional PR?

11. Getting coverage is
constant, not campaign based

12. Identify what makes your client or brand interesting

13. Think about what time of year it is

14. Look at what you already have

15. Don’t be afraid to be reactive

19. Learn how to talk to journalists
how they want to be talked to.

21. • Don’t treat them like a cell in your spreadsheet
(even if that’s all they are)
• Call them before emailing – even if only for a
minute
• Find something (anything) to connect with
them on

23. Don’t sound bored

24. Understand what makes something news

25. “News is something, that somebody
somewhere doesn’t want you to publish” –
Randolph Hearst

26. It has to be surprising to be a story

28. HERE

29. Package it up properly

30. Don’t waste their time with fluff

32. Make sure your story needs minimal rewriting

33. MAKE THEM LOOK GOOD

35. Do your research (lots of it)

36. Don’t burn your bridges

37. Use social media

38. Make them happy

39. Don’t be afraid to ask

41. Any questions?