1. Small Business SEO for £350 per
month
Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE
LinkLove London Friday 15th March 2013

2. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE

3. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
SMALL BUSINESS SEO
Des ign
Usability Bran
ding
On-page Factors
Reputation
Social Me rch P age S peed
di a lS ea
Loca
PR
Trust Links
Content
Etc, Etc, Etc...

4. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Anything that we can do via search, social
media or hustle to achieve our clients
marketing goals...
...without spamming
SEO

5. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
WHO ARE THE SMALL BUSINESSES ?
SME - Small to Medium Enterprise
249 Employees

6. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10
Employees
1Million + Small Businesses in the UK
544,320-ish Small Business Websites
Very Low Marketing Budget

7. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
SEO ?

8. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
SEO
Yeah Baby!

9. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Small Business SEO for £350 per month

10. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Know Your Client’s Business

11. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
HAVE SOME GOALS TO AIM
FOR
Make sure that these goals are
more extensive than simply
increasing site traffic or
improving rankings

12. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE

13. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
hmmm... Be Realistic
...let me think Fancy
a Drink?

14. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Have a Great Website

15. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
CID Fire and
Security
Zero Enquiries
10 Linking RD’s in 10
Years

16. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
CID Fire and
Security
(3 Month’s SEO)

17. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
On-Page SEO
I’m All Over It...
...Like a Fat Boy On a Cup Cake

18. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Use the SEOMoz On-page Optimisation Tool
https://www.seomoz.org/cart/freetrial
Set-up SEOMoz Pro Campaign
Fix Crawl Errors/Duplicate Content Issues
Install Mod_Pagespeed on your Apache Server
https://developers.google.com/speed/pagespeed/mod

19. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Local Search

20. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE

21. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Local Search

22. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Local Search
http://kooz.ai/K9TTxw
http://kooz.ai/NETkjY
http://www.koozai.com/resources/whitepapers/

23. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE

24. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your
Customers
Blog about Local Topics and Issues
Link out from your Blog to Local Areas
Put Local Area in your Blog Category Name
If you have made Someone Look Good then
make sure that They Know About It!

25. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Link Building

26. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT
CREATIVE
Find and Fix Orphaned Links

27. Ade Lewis - http://www.teapotcreative.co.uk/orphaned-links TEAPOT
@Teapot_Ade CREATIVE
Back Link Data URLs with Links
Domain Error 404

28. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Find and Fix Orphaned Links

29. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Combine Existing Pages
Links Existing Web Pages Combined Web Pages

30. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Easy Links

31. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Outreach
1 - Find Link Prospects
2 - Send Them a Nice Email
3 - Send Content

32. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT
CREATIVE
Finding Link Prospects

33. Ade Lewis - http://www.teapotseo.co.uk/prospector-tool TEAPOT
@Teapot_Ade CREATIVE
Finding Link Prospects
Simple Mode

34. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT
CREATIVE
Finding Link Prospects
Advanced Search Query

35. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT
CREATIVE
Finding Link Prospects
Guest Post Blitz

36. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT
CREATIVE
Scrape Results Inbound Linking Domains

37. Ade Lewis - http://www.teapotseo.co.uk/prospector-tool TEAPOT
@Teapot_Ade CREATIVE
Scrape Results Inbound Linking Domains

38. Ade Lewis - http://www.teapotseo.co.uk/prospector-tool TEAPOT
@Teapot_Ade CREATIVE

39. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Prospector Tool
Small Businesses
Domain Authority 30 - 60
If You Need To Scale
Outsource

40. Ade Lewis - http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT
@Teapot_Ade CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
First Name
All Sites Were Double
Last Name Researched
URL of Contact Form
Is The Site On Topic?
24 Hours a Blog?
Does It Have
$33.14
Does The Site Look Nice?
Total
Spend

41. Ade Lewis - http://www.buzzstream.com/ TEAPOT
@Teapot_Ade CREATIVE
Outreach

42. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Batches of 10 Emails

43. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Content Creation

44. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT
CREATIVE
Content Creation
600 Word Post = £8.30
900 Word Post = £12.50

45. Ade Lewis - http://www.textbroker.co.uk or .com TEAPOT
@Teapot_Ade CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Add Some Images
Send to Prospect

46. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Link Building Info Graphics
Orphaned Links
Leveraging Existing Links
Easy Links
!
Our Awesome Prospecting Tool Niche Directories
Blogger Outreach

47. Ade Lewis - TEAPOT
@Teapot_Ade CREATIVE
Being Successful at Small Business SEO
Know Your Client’s Business
Be Realistic
Define the Marketing Goals

48. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Being Successful at Small Business SEO
Be an Asset To Your Client’s Business

49. Ade Lewis - @Teapot_Ade TEAPOT
CREATIVE
Being Successful at Small Business SEO
Educate Your Client
Be Creative
Say YES to Opportunities

50. Small Business SEO for £350 per
month
Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE
LinkLove London Friday 15th March 2013