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Social Media Research Process and Techniques

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Discovery Research Group
Discovery Research Group

Social media research is an executable form of market research. The presentation covers how companies can implement a social media research process in their organization.

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[Product Name] Insert Product Photograph Here Your Logo Here (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Social Media Research: Secret Sauce or …Deconstructing the Burger?
101 Ways to Leave Your Market Research Conference (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object]
Chuck Norris, The Jimmer & Social Media (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Research (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
Presentation Outline (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
Social Media (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],Tip: Do you and your company participate in the social media trifecta of Linkedin, Twitter, & Facebook? Aside from the inbound marketing impact they’ll have on your company, they provide significant sources of market research information.
Social Media Listening vs. Social Media Research (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
Social Media Terms (and Resources) (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],Tip: get to know bit.ly! Bit.ly (http://bitly.com) is a URL shortener…and it’s free. It changes this: ( http://blog.hubspot.com/blog/tabid/6307/bid/6126/The-Ultimate-Glossary-101-Social-Media-Marketing-Terms-Explained.aspx ) to this: ( http:// bit.ly/kwCWaX )
Social Media Research Terms (and Resources) (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip: See the MRA’s guide to Social Media Research titled “Top 16 Social Media Research Questions.” http://bit.ly/m591Uc
Why Social Media Matters (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Research Process (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Research Process (Cont.) (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Research (Measurement Tools & Procedures) (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object]
Social Media Research - Analysis (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
Social Media Research Reporting (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Social Media Research is not…(aka #SMR Limitations) (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Zagat vs. Social Media (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips when Implementing Social Media Research (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion(s) (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
Questions, Clarifications, & Comments (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com
[Product Name] Insert Product Photograph Here Your Logo Here (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Presented By: Vaughn Mordecai; President 6975 Union Park Center, Ste. 450 Midvale, UT 84047 800.678.3748 [email_address] www.DiscoveryResearchGroup.com

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