This presentation is to feature Market strategy and Webplanners as a SEO company and feature our SEO and Webp application capabilities

1. Market strategy and Webplanners
www.webplanners.com.au
Phone: (03)95093569

2. Strategy Strategy Strategy
Strategy Never from scratch
 Identify your business Goals  What are our learnings from our clients?
 Identify client needs  What are businesses round the world
doing?
 Risks, issues and problems
 How dows that tie into a strategy?
 Simple flexible SEO, Social media strategy
that will work
Your
business
OCI Technology
 Studying consumer behaviour  ‘Wordpress, Joomla, VB.NET etc
 Understanding the stats and figures  Magento, SEO programming
 Google analytics  Security
.

3. Customer intellegence
Do you want to..
• Identify the reasons that customers doubt your services?
• Position products in a better way than your competitors?
• Provide services that match your customer needs?
• Benchmark with your competitors?
Use OCI with these benefits
•Greater overall customer appreciation
•Increase of customer retention
•Stronger positioning of products and services
•Cost savings in traditional market research
• Higher efficiency in webcare

4. How does SEO work
http://www.youtube.com/watch?v=tQ4unnMgiSQ

5. WWS: World wide Social media
Consumers value the opinion of other consumers
• 78% of consumers trust the recommendations from other consumers [Nielsen]
• Mass marketing is not working anymore. The consumer expects to be the central point.
[Forrester, Godin]
Some cool facts
• 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity.
• By 2016, more than half of the dollars spent in US retail will be influenced by the
web.
• 45% of the world's 2 billion internet users live in Asia
• 20% of Facebook users have purchased something because of ads or comments
they saw there.
The financial impact is high
• A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.
• A 5% reduction in customer defection rate can increase profits by 25-125%. [Murphy and
Murphy]

6. United breaks Guitars
• Dave Carroll is a Canadian musician that plays in a Sons of Maxwell band
• Early in 2008 Dave purchased a $3500 Guitar and soon it became his
favorite
• He was traveling with his guitar from Halifax to Omaha in US with United
Airlines
• Dave Carroll with his fellow passengers saw United airlines mishandling his
guitar that had fragile marked on it
• When he landed his guitar was broken
• He went through the lengthy reimbursement process with United which went
no where
• What happened after that?

7. United breaks guitars?
http://www.youtube.com/watch?v=5YGc4zOqozo

8. Change of attack
“We belong to a rich tradition of people making things that bring us together; we
honor the humanity of the people we serve. We honor the everyday things
people have always made to bring us together: Chairs, doorbells, airplanes,
bridges, games.“ Mark Z

9. Welcome to Social revolution
http://www.youtube.com/watch?v=0eUeL3n7fDs

10. Questions

11. Thank You