Fueling A_B experiments with behavioral insights (1).pdf
Conversations between customers and vendors
1. Conversations between
customers & vendors
a new approach to relationship management in Tourism
Diogo Rebelo
CEO@DRI
www.dri.pt
Turismo e Tecnologia: novos desafios, novas soluções
Centro de Congressos da Alfandega
29 de Novembro de 2011
3. DRI, portuguese company, est. 1999
Offices in Portugal and Spain
Denmark and Norway in 2012
Projects in Portugal, Angola, Spain, Italy, USA, UK
and South Korea
ESA founder and SugarCRM Partner
4. All sorts of CRM and SocialCRM applications
Online Communities and Social Networks
Collaborative Intranets and Knowledge Portals
We have done lots of projects
5. So we know a
thing or two about
Customer
Engagement
31. enter relationships with vendors as independent
actors.
be the points of integration for their own data.
have control of data they generate and gather.
be able to assert their own terms of engagement.
be free to express their demands and intentions
outside of any one company's control.