1. DIGNA GERENA
digna.gerena@gmail.com
www.linkedin.com/in/dignagerena

2. WORK EXPERIENCE – 2005 TO 2015
○ Editor-in-Chief
● Boston Latino Magazine
○ Executive Producer
● Boston Latino Heritage Project
○ Marketing Specialist
● Family Caregivers – Adult Family Program
○ Ethnic Media Press Secretary
● Massachusetts Democratic Party
○ Sr. Production & Programming Associate
● MasTV/El Planeta Newspaper
○ Marketing Director
● ZGS Communications – Telemundo Boston
○ Workforce Diversity Program Manager
● Partners Healthcare – Massachusetts General Hospital

3. EDITOR-IN-CHIEF
○ Boston Latino Magazine
3
Creator and managing editor of the first English language
online monthly magazine whose aim is to highlight Latinos
making their mark with Boston as its backdrop.
http://pub.lucidpress.com/BostonLatinoMagazine

4. EXECUTIVE PRODUCER
The Boston Latino Heritage Project is a tool to help celebrate Hispanic Heritage Month,
showing how Latinos have positively impacted the Boston community. Highlighting fifteen
Latinos, as well as, seven landmarks, it aims to inspire future generations to view their own
possibilities for leadership as limitless.
!
4
Co-creator/producer the DVD
which was distributed throughout
the Boston Public Schools during
Hispanic Heritage Month 2014.
Currently, 40% of the Boston Public School System’s
student population is Hispanic. This video has the
potential of reaching an audience that will benefit
from learning that others with similar backgrounds
have positively impacted the Boston community.
Furthermore, it serves as an important resource to
assist administrators in leading the conversation
about diversity in the city.

5. MARKETING SPECIALIST
Maintained website and social media presence,
coordinated events and marketing campaigns. Assisted in
the development of culturally competent materials and
planned strategic outreach to generate new business.

6. ETHNIC MEDIA PRESS SECRETARY
Massachusetts Democratic Convention - Power of Ethnic Media.
Public relations, spearhead marketing initiatives
and creation and dissemination of materials,
obtained earned media coverage & events
participation of candidate. Planning and execution
of forum at the 2013 Mass Democratic Convention
about utilizing ethnic media.

7. SR. PRODUCTION & PROGRAMMING ASSOCIATE
Brand positioning, creation of new products and
promotions campaigns to generate revenue.

8. MARKETING DIRECTOR
Positioned station’s brand in the community,
updated newsletter and social media platforms;
generated sales packages and station’s
participation at event.

9. WORKFORCE DIVERSITY PROGRAM MANAGER
Participated in recruitment events, coordinated
diversity initiatives, media relations, managed employee
recognition and leadership development programs.

10. ADDITIONAL EXPERIENCE
Digna Gerena is a PR/Markeing and Ethnic Media
Consultant who has worked at several ethnic media outlets,
that included Boston Neighborhood Network, Telemundo
Boston and recently MasMedia Group owners of El Planeta
Newspaper. From 2003-2013, Ms. Gerena was the Creator
and Executive Producer of Boston Latino TV, an English
language independent production that utilized new media to
showcase the Latino presence in Boston. Digna is also the
co-creator of the Access Awards, Boston Latino TV’s
signature event that served to honor and recognize
individuals and organizations that have demonstrated
commitment for the advancement of the Latino community.
!
She volunteers as an advisor to the Puerto Rican Veterans
Monument Square Association, the Puerto Rican Festival
and El Jolgorio de Massachusetts, assisting on fundraising
campaigns and promoting their events using social media.
!
She was on the 2013 PowerMeter selection committee, El
Planeta newspaper's list of the top 100 influential people in
Boston, where she was listed in it every year from 2005 –
2011 and again in 2014 & 2015. In 2009 she received the
Boston Neighborhood Networks Community Spirit Award.
!
In 2001 she completed a B.S. in Film and Television from the
Boston University College of Communication.