Slides from SEO.com's webinar, hosted by DigitalSherpa, "Building a Solid Local SEO Foundation. Find more info, including the recording, here: http://digitalsherpa.com/webinars/498791241/

1. WEBINAR BEGINS 1PM EST / 11AM MST

2. TYSON
HYMAS
DIRECTOR OF SEO

3. WE’RE RECORDING
TODAY’S PRESENTATION
SO SIT BACK AND ENJOY THE WEBINAR

4. JOIN THE CONVERSATION
• Tweet Questions: Use #LocalRanking Hashtag
• Or Use The Webinar Q&A

5. WEBINAR BEGINS 1PM EST / 11AM MST

6. LOCAL RANKING FACTORS

7. Ranking Factors For Maps
& Local Pack
• Website
• Citations (structured & non-structured)
• Reviews
• Geography
• Business Name
• Links
• Misc

8. SITE OPTIMIZATION

9. Site Optimization
• Every page needs to be unique and tied to a specific keyword theme
• Silo your content

10. Keyword Themes
Keyword Research Using Google Adwords

11. Keyword Themes
• Keyword Clusters
SEO Company
SEO Companies
Local SEO Company
Search Engine Optimization Company

12. Keyword Themes
• Mapping
SEO Company
SEO Companies
Local SEO Company
Search Engine Optimization Company
http://www.URL.com/SEO-Company/

13. Title Tag Optimization
• 65 – 70 Characters
• Use Most Important Keyword
• Reads Naturally

14. Meta Description Optimization
• 160 – 175 Characters
• Include Most Important Keyword
• Reads Naturally
• Include Clear Call To Action

15. Content Optimization
• Sufficient Content For Every Page (250 – 400 words per page)
• Optimized Around Keyword Themes
• Reads Naturally
• Avoid Over Optimization Of Keywords

16. Schema.org
HTML markups that you can use on your pages in ways they are
recognized by major search engines.
(for more information visit schema.org)

17. Commonly Used
Schemas For Local
• Authorship Markup
• Local Business & Geo Tag
• Testimonials/Reviews
• Coupons
• Products
• Events
• Videos
• Recipes

18. GOOGLE+ LOCAL

20. Google+ Local
Login To Your Google+ Account And Go To “Pages” In Left Navigation

21. Google+ Local
Click “Create New Page” In Upper Right Hand Corner

22. Google+ Local
Choose a Category

23. Google+ Local
If Not Found, Add Your Business

24. Google+ Local
Create a Google+ Page

25. Google+ Local
Verify Your Business

26. Google+ Local
From Your Google+ Profile, Click On “Get Started” From The Drop Down Menu

27. Google+ Local
From That Page, Click “Get The Badge” Under “Connect Your Website”

28. Google+ Local
Copy The Code & Add The Tag Where You Want The Badge To Show On Your Page

29. Learn More
Download Our
Free eBook
http://bit.ly/GPlusBiz
Learn how to create and
optimize a Google+ Page
for your business!

30. CONTENT CREATION

31. The Purpose
Through regular blogging, you can produce content that attracts visitors and
turns them into buying customers.

32. The Reason
“Companies that blog have far better marketing results…The average
company that blogs has 55% more traffic”
Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx

33. Buyer Persona Development
Defining who your customer is and what they are interested in
• Understanding customer demographics
• Understanding customer psychographics

34. Brainstorming

35. Brainstorming
Finding Related Keywords

36. PROMOTE THROUGH
SOCIAL MEDIA

37. Know Where To
Find Your Customers

38. Be Authentic

39. WEBINAR BEGINS 1PM EST / 11AM MST

40. THANK YOU
TYSON
HYMAS
DIRECTOR OF SEO
@TysonHymas