How to high conversion content without a single thought.

1. Adam Japko
http://www.thepulsenetwork.com/content-marketing-post/5-reasons-why-content-curation-is-crucial-for-your-company/

2. Curation Webinar Agenda
• Definition
• Tools
• Process
• Purpose and Value
• Social and Audience Development
Advantages

3. Content Curation
• Process of sorting through vast amounts of
content on the web and presenting it in a
meaningful and organized way-
e.g. Google alerts for self curation,
paper.li&pinterest for audience aggregation
• Museum curators do the same: Identify
theme, provide context, decide which
paintings to hang, how to annotate and
display for public
Beth’s Bloghttp://www.bethkanter.org/content-curation-101/

4. Increasing Adoption Rate for 3
Main Reasons

5. • http://likehack.com/ save you time by aggregating, curating
and delivering the top stories on your topics of interest
• Aggregates Facebook, Twitter and blogs
• Delivers content via web app, e-mail, etc.
• Provides personal search engine
Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-tools/#WjD5lafMD29ypwEd.99

6. • https://storify.com/
• Create your own stories – Curate social networks to build social
stories, bringing together media scattered across the Web with a
coherent narrative
• Curation ease– Drag and drop status updates, photos or videos to
bring together the social media elements that will best illustrate your
story
• Add voice and narrative to the the elements you have curated
• Embed code for publishing your stories on blogs and websites
Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-
tools/#WjD5lafMD29ypwEd.99

7. • Pearltrees.com -visual and collaborative library
• Collect –web pages, photos and notes and turn into ―pearls‖
• Organize – categories into ―Pearltrees‖ that can be synchronized
across devices
• Discover – content already organized by people with similar
interests and collaborate
• Share – what you have created in your library
Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-tools/#WjD5lafMD29ypwEd.99

8. • GetPrismatic.com is about creating a news
feed based on your interests. It’s along the
lines of the retired Google Reader and
Flipboard
• It finds the things you like on your social
networks such as Facebook and Twitter and
serves them up to you
Read more at http://www.jeffbullas.com/2013/05/23/4-time-saving-content-curation-tools/#WjD5lafMD29ypwEd.99

9. • Trapit.it delivers highly relevant
recommendations based on rich contextual
analysis of information and user preferences
• Makes discoveries inside a growing source
library of blogs, journals, magazines, and
newspapers
• Customize Trapit for your own content needs

10. Process & Purpose Before Tools

11. Wide Range of Content Curation
http://www.contentmarketingexperience.com/2013/content
-curation-overview-benefits-goals-and-tools/

16. Relevance
• Are you selecting topics based
on your market’s informational needs?
• Myopia — putting your interests ahead of your
market’s informational needs — is something all
content marketers have to be constantly aware of.
• Preparing and updating your buyer personas is the
best way to avoid wasting your time curating
content on topics your market doesn’t care about.
Content Marketing Institute http://contentmarketinginstitute.com/2013/06/measure-content-curation-success-scorecard/

17. Adding Value
• Are you integrating your own content that
summarizes key ideas and lessons?
– Enhance value of the content by adding your own
perspective to original content. Highlight and
summarizing the most important ideas and providing
examples of how your market can put the ideas to
work.
• Add value and provide a deeper content
experience by cross-referencing curated topics to
other online resources or perspectives. What do
other experts on the topic have to say?
Content Marketing Institute http://contentmarketinginstitute.com/2013/06/measure-content-curation-success-scorecard/

18. Search Engines &Curated
Content?
• Rank Along The Value-Add Scale
– Simple Aggregation; i.e site widgets, rss
feeds, twitter feeds
– Curated content integrated into original
content
– All original content- yes, it’s still curation
Source: Matt Cutts-Google

19. Matt Cutts- Google Webspam Team
http://youtu.be/o7sfUDr3w8I

20. Source Ideas & Improve Social
Content

21. Controversy

22. Human Reaction to Compliment
http://jonmillward.com/blog/psycho
logical-subtleties/the-anatomy-of-a-
compliment-and-art-of-giving-one/

23. Writers Return Acknowledgements

24. Inbound Links

25. Social Sharing

26. Social Sharing

27. Summary: Content Curation
• Definite Context For Target Audience
• Borrowing and Sharing work
• Add Value
• Thought Leadership, Visibility, & Buzz
• Enhances Social Feeds
• Saves Time
• Idea Sourcing
• Social Multiplication
• Inbound Links
• SEO

28. This Entire Presentation is
by: Adam Japko
http://www.thepulsenetwork.com/content-marketing-post/5-reasons-why-content-curation-is-crucial-for-your-company/

29. 29
@adamjapko
Adam Japko
Adam Japko
Ajapko@digitalsherpa.com