This document provides information about 10 talks that will be presented at India's First Ever Pharma Commercial Effectiveness conference in Mumbai on August 4th, 2012. The talks will cover topics such as preparing India to compete globally in pharma, linking commercial effectiveness to healthcare ecosystems, effective market access models, enhancing commercial effectiveness through marketing programs and communications, building the gap between marketing strategy and execution, understanding data and customer segmentation, the role of front line managers, key account management, commercial excellence KPIs as growth drivers, and changing the face of sales representatives.

1. Ten Talks you can’t afford to miss at
India’s First Ever
Pharma Commercial Effectiveness conference at Mumbai on
4th August 2012
Organized by

2. Preparing India to compete and
succeed in the global Pharma
market
Dr. Ajit Dangi
Former Director General of OPPI
President and CEO of Danssen Consulting

3. Linking Commercial Effectiveness
with Healthcare ecosystems
Girish Joshi
Business Head- Healthcare, India
at Kimberly-Clark

4. Effective Market Access models
for the Indian Pharma industry
Manoj Kumar
Head - Marketing, Global Central Marketing
Team, AstraZeneca - Branded Generics

5. Enhance commercial effectiveness
through marketing
communications and programs
Chandrasekaran K. N
Former Head of Commercial Operations at
Novartis

6. Building the gap between
Marketing strategy and Execution
Hari Krishna
Head - Sales & Marketing at Glenmark
Pharmaceuticals

7. Data and Customer segmentation
Deep Bhandari
GM Sales & Marketing Service Organization at
Novartis India Limited

8. Understand the role of a Front
Line Manager
S. Vardarajan
Associate Director– Head of Commercial
Excellence and PMO at Merck

9. Understanding Key Account
Management for you business
Amlesh Ranjan
Associate Director at Sanofi

10. Commercial Excellence KPIs to be
considered as a key growth driver
Anindya Chowdhary
Senior Director, Head - Consumer Healthcare
Business - India at Sanofi

11. Changing the face of a sales
representative
Sanjay Agarwal
Head of Sales training at Novartis

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Discount Code
DMS2012
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