25. • Following key people
• Tweeting news and links
• Communicating with people via „@‟ replies
• Asking what people wanted us to tweet about
• Asking people to blog about us
• Thanking people for RTs
26. • 409 total items
• 28 new items which
were optimised
• Tagging
• Contact interaction
• Adding photos to
groups
• Creation and
management of a
group
33. • Followers (mainly)
• The power of this network of followers (2nd-order
followers)
• Pace of your updates
• Completeness of your profile
• and “a few other factors.”
– The algorithm uses the degree of engagement of
a twitter user (how often they get responded to
and cited).
http://twitter.grader.com
34.
35. Numerical values, e.g. x blog posts in the last month, fed into a vector
that partially normalises over the user population, to get a final score
Based on:
Popularity (who you know and the extent of your online network)
Impact (how much people listen to you online)
Activity (how active you are online)
Individuality - how easy you are to find online according to your name
http://qdos.com
36.
37.
38. Measurement
• Use segments to exclude other ad
streams, e.g. banner ads
• 2236/17047 = 13% of referrals were via
social media during the project
• The previous average was 4%
41. Results
403% increase in page views via social media referrals (in
comparison to previous social media referrals)
Visitors via social media spent 45% longer on the site
Blog or forum posts on over 20 sites
SEO: on Yahoo Image Search, Compassion‟s images now come
up on the first page for various key search terms
Over 1,500 Twitter followers gained
Over 70 mentions by the Twitter community
Over 4000 new Facebook Fans (133% increase)
50% of people clicking the Facebook Ads went on to become
Fans
Click throughs from Wikipedia increased over 700%