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© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.org
“My name is Norman Evans
and I have an idea I’d like to
discuss with you”

This idea will help On Guard for Humanity in
many ways, especially by recruiting
volunteers and raising money.
I will show you:
1. The One Minute Exercise
2. ASSET Inc. case study
3. Fundraising campaign for
On Guard for Humanity

Time is democratic. We all have 1440
minutes a day each, no more no less.
We're awake about a 1000 minutes a day.
But all of us can get things done one
minute a time. Don't wait, do it now!
THE ONE MINUTE
ercisePRESCRIPTION

Situation
The world and how we work has changed. The new
technologies offer us the ability to reduce costs and increase
productivity but at a high price to our well-being.
Life is becoming more stressful.
We are more sedentary, often sitting more than 8 hours a
day.
It is difficult to find ‘time’ for ourselves and our families.
THE ONE MINUTE
ercisePRESCRIPTION

Problems
Procrastination: no time for exercise, too busy, programs
and health clubs too expensive, lack of motivation.
Anxiety and Stress: People often turn to food, alcohol,
drugs, and other destructive ways to deal with their anxiety
and stress.
Obesity, heart disease and stress related illnesses are at
record highs, as are the costs to society.
ercise
THE ONE MINUTE
PRESCRIPTION

Problems
Most wide spread and costly diseases of today are caused
among other things by Stress Hormones (mainly adrenalin
and glucocortisol) in the body.
The cost and impact of stress related diseases are a
great financial burden in the private and public sectors.
Stress is the cause of increased sick leave and decreased
productivity and profits.
THE ONE MINUTE
ercisePRESCRIPTION

THE ONE MINUTE
ercisePRESCRIPTION
De-stress. Breathe. Stretch.
Smile. Walk. Get fit. Lose Weight.
Be happy. Don't wait, do it now!

Delivering sustainable solutions since 1986 starcmn.com
D
© 1986-2013 Copyright The Evans Corporation - CMN The Creative Marketing Network Inc.

ASSET Identity Guidelines
Norman Evans, The Creative Marketing Network Inc. (CMN)
1971 - 1977 : Creative Director, Evans Advertising, UK
1977 : Immigrated to Canada
1977 - 1979 : Confederation Life Insurance Company
(Specialist in Disability Insurance)
1980 - 1982 : Apple C.O.R. customer-oriented sales training
1983 - 1985 : Developed Value-Added STAR planning system,
combining SPIN methodology (Xerox sales training)
1985 : Founded The Creative Marketing Network (CMN), integrating
advertising, PR, and event strategies for emerging technology companies
1986: Launched Desktop Publishing Laser Printer for Apple Computers
1989: Published Creative Marketers Handbook:Plan the Work, Work the Plan
1987-94: Agency of Record (AOR) for Microsoft Canada
1994 - today : Working with the Who's Who of technology companies
2000 - 2011 : Creative Director and Corporate Strategist, ASSET Inc.
(developed the ASSET Highway system to manage the life-cycle of a loan)
2009 - 2011 : Developed the DESKercise calendar program for ASSET
2011 - 2012 : Creative Director, D+H
Partial client list:

Norman Evans, The Person
1987 - 1988 : 5 incidents of profound ischemia (lack of blood supply to his
heart) the cause of which was a 100% blocked right coronary artery,
discoverer through an angiogram conducted in July 1987, 2 months after
his 40th birthday.
1988 : Toronto Rehab prescribed a ‘walking-exercise’ prescription
1989 - present : Heart disease survivor who reversed his arterial
blockages without surgery!
In 2008 designed and produced the first DESKercise calendar for the financial
services industry expounding the idea that ‘sitting at your desk, doesn’t have to
be a pain’.
2009 – 2012 : the calendar was successfully published in various designs.
This series of exercises were called:
Don’t wait do it! – DESKercise.

Winner of the 2012
Microsoft User Experience
Award for a Mobile App

ASSET Inc.
Deskercise campaign
Note pad #1
Double sided
note pad #2
Front Back
2011 Calendar
Deskercise booklet
Deskercise poster
This campaign was designed to promote
a healthy workplace.
Doing these stretching exercised throughout
the day can help you focus and prevent
health problems, increase your level of
brain activity and reduce over all stress
levels without ever leaving your desk.

Corporate Calendar 2010

Winner of the 2012
Microsoft User Experience
Award for a Mobile App
The DESKercise program was
conceived by Norman Evans and
embedded into the core marketing
messages at ASSET Inc. adding value
to the employees and customer
experience.
The DESKercise is now available as a
custom white-label program.

Corporate Calendar 2011

De-stress. Breathe. Stretch.
Smile. Walk. Get fit. Lose Weight.
Be happy. Don't wait, do it now!

ONE MINUTE EXERCISES:

ONE MINUTE EXERCISES throughout the
day can help you prevent health problems,
increase your level of brain activity, and
reduce overall
stress levels, wherever you may be.
THE ONE MINUTE
ercisePRESCRIPTION

12 exercises each can be done individually to work on specific
areas or combined into a ' Tai Chai ' like movement .12 routines
of 5 seconds each: One Minute of “Land Swimming"
All or part of these routines can be done as often as you like at a
pace that you enjoy. All exercise should begin be started slowly
and overtime as strength is gained then intensity can be
increased.
THE ONE MINUTE
ercisePRESCRIPTION

Benefits
The Benefits and Return on Investment of Exercise is well
documented. What is not clear to most of us is the value of
ONE MINUTE.
A simple ONE MINUTE EXERCISE ROUTINE will reduce
stress and increase both fitness and brain activity levels.
Ultimately, the individual’s wellbeing and productivity will be
enhanced.
THE ONE MINUTE
ercisePRESCRIPTION

What is unique ?
It’s Mindful! It’s Immediate! It’s Proactive! It’s a Do It Program.
Wherever you are, whatever situation you are in - it can be
done NOW
All other programs are good and we support them but each one
needs its own time and resources - this program can be done
NOW - when you are working, standing in a line, in traffic or
even while on the phone.
THE ONE MINUTE
ercisePRESCRIPTION

Why Use Deskercise Don’t Wait Do iT Program?
- It’s a public health education campaign
- Reduces workplace absenteeism of both the physical and mental variety
- A huge hidden tax savings on Canada’s healthcare system
- Increases employee retention and productivity in private and public sectors
- This daily planner, diary and scheduler features will prompt, remind and help you
monitor and track progress
- Exercise need no longer be confined to the gym or a specific time of day.
THE ONE MINUTE
ercisePRESCRIPTION

DESKercise App - Winner of the 2012 Microsoft User Experience Award
Norman Evans: Concept, Creative Direction, and Writing:
Ronnie Napoleon Pereira: Original Art and Typography
Mark Ironside/Jayde Ironside, www.newmedistar.tv APP Development Team

The One Minute Exercise Warning
This exercise routine is designed to be habit forming.

How does this help
On Guard for Humanity
?

START BY GIVING >
Give volunteers, donors, sponsors and
their customers and employees
a value-added gift
of a calendar that will give them a new
understanding of the value of time and the
power of one minute!

Charity’s biggest challenge:
Communicating the uniqueness of
their programs and benefits
&
Motivating people for action –
The One Minutes Exercise Program
helps charities to add value for their
sponsors

Earning the right to have your message on a
client's wall, desk, or phone for a whole year is
incredibly valuable in building goodwill, trust,
and confidence in On Guard for Humanity.

The DESKercise calendar / program
is a user-friendly, high-touch, low-tech
way for charities to spread their message
and give something useful back –
A free product that people will keep,
with the following benefits:
-It’s a calendar
-It’s an easy exercise program
-It brings mindfulness about personal
responsibility and empowerment
-And.. on each page, it also reminds them about the
value of water in the world (and of On Guard for
Humanity)

How will this help the Charity:
* Make it easier to engage sponsors
* Help recruit and train volunteers
* Spread the message of the campaign –
“Water for a world in need”
Use the calendar and exercise program to
deliver the message in all media

The ROI of Exercise
"Motorola invests $6 million annually into its Wellness
Initiative program, which promotes the long-term health
benefits of its employees, family members and retirees.
For every $1 that Motorola invested in the program,
$3.93 has been saved."
- US Department of Health & Human Services
"Coke campaign targets obesity worldwide. New ad
launched at sensitive time as consumers grow more
health-conscious"
- The Globe and Mail, Tuesday, April 23, 2013

THE ONE MINUTE
ercisePRESCRIPTION
CRM
2
Cause-Related Marketing
Customer Relationship Management
x
= Value-added sustainable solutions for the
consumer, cause, and corporation

THE ONE MINUTE
ercisePRESCRIPTION
celebrity
image
charity
funding
business
brand
consumers
employees
public
service
announcements
television
radio
internet
print
events
strategic
products
Managing the
relationships
between all parties
CRM
2
y
Leveraging Technology

THE ONE MINUTE
ercisePRESCRIPTION
Mark Wahlberg, CIBC, and
the Children's Wish Foundation
"Mark Wahlberg lends CIBC a
hand with bond trades for charity"
- The Globe and Mail, Dec. 06 2012
Helped raise morethan $4 million

THE ONE MINUTE
ercisePRESCRIPTION
Media Products
(TV, Radio, Internet, Print)
PSAs, Calanders, Stationary
Mobile apps

There is no time.
Only Now.

Next steps
Engage CMN in a planning process to implement the
program, which includes licensing and customizing the
Don’t Wait Do It - “One Minute Exercise Calendar
Program”.
This calendar will be used to solicit corporate partnerships,
and offer not only cause-related-marketing opportunities
that enhances the customer and employee value-added-
relationships between all parties, but also delivers valuable
tips, solutions and guidelines that will educate and inform.

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