1. 16 million ABC1 holiday-makers go to the cinema per year with 3.2 million going once a month or more On average they took 6 holidays in the last 12 months In the last year, they have been away on average of 3 weeks on holidays / short breaks ABC1 HOLIDAY-MAKERS GO TO THE CINEMA Source : TGI Q1 2011, Base: All 15+ Adults Target: ABC1s