5.5 tips to improve your website's conversion rate and convert more visitors to buyers.

1. Alex Cohen | www.alexlcohen.com

3. Worst Better Best

4. Good : Phone number Odd : Items visually separated Good : Security badge Good : No navigation or distractions Good : Privacy reassurance Hmm : Links too prominent? Good : Tells you where you are in the checkout Good : Required fields clearly labeled

5. Duh : Your website should work Duh : Have a product on your page!

6. Category Theme Product

7. Simple Reassuring Differentiator Where I Need to Know (Checkout) Type/Timing Upsell Easy to Find Friendly

8. Bigger Replicate the Offline Experience Details and Options Compatibility/ Reduce Returns & Service

9. Packaging In a Setting In Use

10. Lists Sorting Spell Check Learn to Interpret Misspellings Good Location, Good Design Usage Tips, Error Handling

11. Good : Ways to drill down Good : Sorting options Good Searches all categories Bad Doesn’t group results

13. Alex Cohen | www.alexlcohen.com