3. A Market with Untapped Potential.
"ʺThe potential in China is so important. You might have a slowdown there, but
the tank is so big. There are so many cities where we have not scratched the
potential yet”
Bernard Fornas
Co-‐‑Chief Executive Officer of Richemont
-‐‑ Riding the Tiger of Luxury, WSJ, March 18th 2012
9. A Market Going Independant.
“Many brands expected that an increase in Chinese sophistication would reduce the
cultural gap with their overseas consumers. In some cases, it actually contributed to the
development of unique local preferences, independent from Western tastes, thus
challenging luxury brands in terms of product offering but also opening up the way for
new opportunities to grow in the Chinese market.”
Pablo Mauron
General Manager China at Digital Luxury Group
Photo Qeelin
10. 10
Chanel Oversteps Louis Vuitton.
2012 Rank
2011 Rank
Chanel
#3
#5
Louis Vui`on
#5
#3
“Chanel is benefiting from an important level of interest in China, mostly emanating
from strong interest from Chinese consumers in its Beauty products, which Louis
VuiSon does not have.”
David Sadigh
Founder & CEO of Digital Luxury Group