The document discusses trends in digital journalism, including experimenting with new forms of reporting like networked reporting, data journalism, and storytelling tools. It advocates failing early and iterating to drive innovation. Two key concepts are that technology companies have become media companies, so media companies must adapt technologically, and journalism is evolving in new forms that may not resemble traditional models but still serve the same functions. Collaboration and a willingness to fail are presented as important techniques for navigating these changes in the industry.

1. Technology and Trends
in Digital Journalism
Monday, October 31, 2011

2. There are 653,324 ideas
• We can experiment with networked
reporting, new editorial structures,
storytelling tools, data base journalism
and more.
Monday, October 31, 2011

3. Why Experiment?
• Rule of the Internet: Cheaper
and easier to try than to debate
about trying.
• Stems from “Agile and Iterative”
Fail early, fail often - try again.
Monday, October 31, 2011

4. Two Radical Concepts
Monday, October 31, 2011

5. First Concept
Technology Companies
are Media Companies
• And they know it.........
Monday, October 31, 2011

6. “Social Media” New Startups Mega-Giants
Monday, October 31, 2011

7. Media Companies
MUST BECOME
Technology Companies
• Problem: They don’t all know it......
Monday, October 31, 2011

8. Technology Companies
The future of
media
consumption
Media companies
Path to obscurity
Monday, October 31, 2011

9. Hope is not a strategy
Monday, October 31, 2011

10. Second Concept
It’s still journalism
even if we don’t
recognize it.
Monday, October 31, 2011

11. Technology Companies
EVOLUTION We might not
The future of
recognize this space
media consumption
Broadcast Media
companies
Monday, October 31, 2011

12. Monday, October 31, 2011

13. “A Horseless Carriage”
Monday, October 31, 2011

14. Mistake
• 1890 horse breeders
thought they were in
the horse business.
Monday, October 31, 2011

15. Mistake
• 2011 Broadcasters think their in the broadcast
business
• Newspaper reporters think they are in the
newspaper business
• Radio reporters think they are in the radio
business
Monday, October 31, 2011

16. • You are in the information business.
Monday, October 31, 2011

17. Monday, October 31, 2011

18. Are you comfortable
with concepts I and II
• Media companies should • It might not look like a
“broadcast news organization”
become technology
but it will contain the process/
companies
goal.
Monday, October 31, 2011

19. Two Radical Techniques
Monday, October 31, 2011

20. Technique One
• Thinking through the process of broadcast
journalism and a willingness to Fail
Process Goal
• Collect information
• Inform communities
• Filter information
• The fourth estate
• Distribute information
• Speak truth to power
Caveat: Information is We have a rough notion of what makes
accurate/ethically reported, etc journalism an important kind of media
Monday, October 31, 2011

21. Collaboration
• Content is King and is the most important.
• Collaboration is Queen and is the most powerful
Monday, October 31, 2011

22. Monday, October 31, 2011

23. Monday, October 31, 2011

24. Monday, October 31, 2011

25. Monday, October 31, 2011

26. Monday, October 31, 2011

27. Monday, October 31, 2011

28. Monday, October 31, 2011

29. Here Comes Everybody
• Figuring out success on the web is like
predicting the weather. It’s not an exact
science - but we are getting better all the
time.
• Journalism will only succeed on the
shoulders of its failures. (May a thousand
flowers bloom).
• The law of numbers says we will figure this
out.
Monday, October 31, 2011

30. The Web Isn’t Going Away
• Story time....... How does a four-year-old
interact with the world?
Monday, October 31, 2011

31. Contact Me Anytime
• David Cohn
• twitter.com/digidave
• http://blog.digidave.org
Monday, October 31, 2011