Social Media Content Strategy Tips for hospitals. A look at 6 different social content strategies...

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6 Social Strategies for
Hospitals
Social Media Content Strategy Tips

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Health Information
Educate patients and their
near ones. Provide advice
and establish your expertise.
Example: Mamma Mia, Fortis
Link

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Patient Testimonials
Social Media - where
negative reviews about
healthcare, mediclaim and
so on are abound for all
health companies, the
Patient Testimonials is a
lovely oasis!
Example: Max
List

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Recruitment
Promote your work
vacancies and recruit
socially.
Example: Geisinger
Link

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Patient Stories
Raise awareness about
various issues like need for
organ donation. Build a
community for patients and
their near ones.
Example: Barnes Jewish Hospital
Link

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Crisis Support
Tornadoes, hurricanes, bomb
blasts, epidemics,
contamination and so on.
Hospitals need to be ready
to provide crisis support.
Example: Rush Medical Center
Link

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Fundraise/CSR
Raise funds for medical
charities. Promote your CSR
campaign.
Example: Boston Children’s Hospital

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