This paper shows market data and market drivers for the business analytics software market industry in Europe. You can find the total market value, such as revenues from business analytics solutions, and how companies are beginning to address their business strategies towards Big Data analysis.

1. www.digitechstrategies.com
The business analytics software market
in Europe in 2013
Research, analysis, consulting and implementation about digital marketing and technology

2. Digital platforms are generating billions of data
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Internet
•Facebook
1.35 billion active users per month
50% of active users log on everyday
more than 30 billions pieces of content shared each month
• Twitter
More than 280 millions active users per month
80% of active users on mobile (smartphone, tablet…)
500 millions Tweets sent per day
Social Media
•Worldwide
more than 3 billions of active Internet users per month
more than 1 billion of registered websites
more than 95 billions emails sent per day
Mobile
•Worldwide
around 3,5 billions smartphones installed base
around 300 millions tablets installed base
Source: DigiTech Strategies on several sources (IDC, Internet World Stats, Twitter Statistics, etc.)

3. In this scenario companies need to:
Tracking and measuring their websites traffic
Tracking and measuring other digital channels (mobile apps, social networks, etc.)
Organize and analyze also internal data and information (from CRM systems, ERP systems, etc.)
Understand the relation between data, costumers behavior and business performances
Optimize business operations and business performances
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Source: DigiTech Strategies
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4. What is business analytics software?
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“Business Analytics” describes a suite of technologies used to enable organizations to apply big data analysis from several sources to decision-making, anytime, anywhere
Sources:
•internal systems and application, such as ERP and CRM
•external sources, such as websites, social media, mobile apps
Source: DigiTech Strategies

5. Business analytics software total revenues in Europe
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Billion of euros – revenues per year
Source: DigiTech Strategies estimate on IDC and Gartner data.

6. Market drivers for next years…
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Organizations need a single interface to track, measure, and optimize Big Data from the growing number of online and offline channels. Companies also need solutions for tags management on website pages, that are used to bring together data from site optimization tools, ad serving and retargeting solutions, audience measurement options, social add-ons, and search engine optimization tools. The increasing importance of mobile platforms and related mobile marketing activities are driving mobile data proliferation: for these reasons, organizations need to track customers activities to optimize their mobile investments. Next-generation of Business Intelligence software can really provide predictive analytics, more real-time performance monitoring, and much faster analysis, thanks to in-memory BI.

7. Download the full research report from our webiste: www.digitechstrategies.com
Research, analysis, consulting and implementation on digital marketing and technology
About US:
DigiTech Strategies is an independent organization that provides researches and analysis about digital marketing strategies and technology innovation for several Countries and vertical industries. We provide also services for small and medium enterprises, such as marketing analysis and data intelligence services, and consulting about Search Engine Marketing, Search Engine Optimization, websites hosting, online campaign management, Social Media Marketing, e-Mail marketing, web analytics and performance measurement services.
www.digitechstrategies.com
About this presentation document:
This DigiTech Strategies research document was published as part of a DigiTech Strategies continuous intelligence service, providing market research reports, white papers, and articles about digital marketing and innovative technologies in Europe.