The faces of social media
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Connecting and engaging for real estate
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The faces of social media
- 1. The Faces of Social Media More info and download at: http://heyamaretto.com/2011/08/05/florida-realtors/
- 2. My Contact Info… Diane Guercio See my About.Me for other places to find me: http://about.me/dianeg Towne & Country, Realtors, 124 N Main St, Leominster MA
- 3. Social media isn’t about numbers… It’s about people.
- 4. From Social Media Revolution: If Facebook were a country, it would be the world’s third largest A new member joins LinkedIn every second Generation Y and Z consider email passe 90% of consumers trust peer recommendation http://www.youtube.com/watch?v=3SuNx0UrnEo
- 5. If everyone is doing social media, is it still relevant? Back in the late 90's, having a website put you ahead of the pack. In the early 2000's, not really ahead of the pack, anymore. Now, everyone *does* social...Is it a differentiator? -John Scott Smith
- 6. Places to connect: Blog- Wordpress, Tumblr, Weebly Facebook Twitter LinkedIn Google + YouTube About.Me Follr.Me Yelp FourSquare Animoto
- 7. A Brief Description of Different Ways to Connect
- 8. Your blog: Your homebase – you own it Check out these blogs for ideas: Teresa Boardman stpaulrealestateblog.com/ Jay Thompson phoenixrealestateguy.com/blog/ Marlene Goldstein berkshirecountryhomesrealestate.com/berkshire-real-estate/
- 9. Free Places to set up a Blog: Weebly.com Wordpress.com Posterous.com Blogger.com Tumblr.com Or get a blog designed based on the self-hosted Wordpress platform
- 10. Facebook Pages to check out: Official Real Estate Referral Group http://www.facebook.com/RealEstateReferralGroup Miamismhttp://www.facebook.com/miamism
- 11. Twitter… Set up an account and USE it.
- 12. Local: Hashtags – Follow people who are actively using them http://localtweeps.com/ http://tweet.grader.com/ Go to Twitter Elite then Top Cities or use Search
- 13. LinkedIn
- 14. Google +
- 15. The Internet is like an Open Air Food Bazaar – Don’t be the Oatmeal vendor… Image courtesy of http://free-stock-photos.com/
- 16. Local
- 17. Action Items: Create accounts! Schedule Ask! Take online offline Create a community page or group on Facebook.
- 18. In Action: From our office: Sherri Tammelin http://sherri01453.com Facebook: http://facebook.com/sherri01453
- 21. Diane Haley Brooks DianeHaleyBrooks.com and TuesdaysInTempleton.com Facebook pages Tied into online business cards, bumper stickers, business cards and business reviews
- 27. About.me – can go in email signature
- 28. Well… Are you?
- 29. Build it… …and they will come
- 33. Email signature – I use Wisestamp in Chrome or Firefox Email Newsletter – can use Mailchimp
- 35. Diane Guercio http://about.me/dianeg Twitter: dianeguercio Facebook: http://facebook.com/heyamaretto Google +: Search Diane Guercio My blog: http://dianeguercio.com
Notas do Editor
- 14% trust advertisements. Entertained and introduced to products through advertising but vet out their choices through their friends
- Who is your audience? What do they want to see?
- Business page versus Personal Page – important to follow Facebook Terms of ServicePost and Interact! Consider creating a Group
- Use a program like HootSuite or Tweetdeck so you can keep track of searchesPost interesting local news in addition to your blog post links and real estate newsCreate a local hashtag (example: #Berkshires or #WesternMA) and publicize it. If one already exists – MAKE USE OF IT when you post about local events
- A place to interact, but also used by potential savvy clients to “check your resume” – make sure that your profile is up to date! You can post feeds from your blog, as well as post your travel updates through the widgets section.
- The New Kid In Town- in its infancyPlus.google.comNew features added every day
- Facebook – ask your friends! Watch the conversations on your friends’ personal profiles and ask for introductions. Add your business page to your email signatureTwitter – Search for local Hashtags. Search towns. Go to TweetGrader and search elite by location, follow them if they seem interesting and interact. http://tweet.grader.com/top/users . Google + - Search location in their search feature. Make sure your location (office) is keyed in.LinkedIn – Join Groups. Search businesses near you . Ask friends for introductions. Network!
- Set up accounts Set up a schedule. Tell yourself you will check in every working dayIf you can’t figure something out, ask for help. Everyone was new first too.Join a Facebook group like Tech Support Group for Real Estate Agents – just watch if you want, but better if you interact http://www.facebook.com/groups/agentsupport/Get out in your community! Take pictures and video – video gets hard at first but is easier as you go along. Set up a YouTube channel to post your videos., and post them on your social media pages too.Create a community page on Facebook.Twitter – Search for local Hashtags. Search towns. Go to TweetGrader and search elite by location, follow them if they seem interesting and interact. http://tweet.grader.com/top/users . Google + - Search location in their search feature. Make sure your location (office) is keyed in.LinkedIn – Join Groups. Search businesses near you . Ask friends for introductions. Network!