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Intro to Design Research Janna C. Kimel April 8, 2008

Outline ,[object Object],[object Object],[object Object],[object Object]

Design Research is… ,[object Object]

User Research is… ,[object Object],[object Object],[object Object],[object Object]

Design Research Dictionary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Market Analysis Matrix Meds attached Stationary Meds attached Mobile No Meds

[object Object],[object Object],[object Object],[object Object],Design Research Dictionary

Design Research Dictionary ,[object Object]

Design Research Dictionary ,[object Object],[object Object]

Design Research Dictionary ,[object Object], Bob is 52 years old and works as a mechanic with an organisation offering road service to customers when their car breaks down. He has worked in the job for the past 12 years and knows it well. Many of the younger mechanics ask Bob for advice when they meet up in the depot as he always knows the answer to tricky mechanical problems. Bob likes sharing his knowledge with the younger guys, as it makes him feel a valued part of the team. Bob works rolling day and night shifts and spends his shifts attending breakdowns and lockouts (when customers lock their keys in the car). About 20% of the jobs he attends are complex and he occasionally needs to refer to his standard issue manuals. Bob tries to avoid using the manuals in front of customers as he thinks it gives the impression he doesn't know what he's doing. Bob has seen many changes over the years with the company and has tried his best to move with the times. However he found it a bit daunting when a new computer was installed in his van several years ago, and now he has heard rumours that the computer is going to be upgraded to one with a bigger screen that's meant to be faster and better….etc

Design Research Dictionary ,[object Object],

Tools of the trade ,[object Object],[object Object],[object Object],[object Object]

Study set up and demographics ,[object Object],[object Object],[object Object],No aides Not technical Alone Alone Diabetes Fair M, 72 PP73 No aides Not technical Alone Alone Diabetes Fair F, 74 PP72 No aides Somewhat technical Alone w/spouse Diabetes Fair M, 91 PP71 No aides Minimally technical Alone w/spouse Congestive Heart Failure, High Blood pressure Fair M, 79 PP70 Mobility Technical Set-up Living Conditions Health Age P#

Task Analysis At age 89, PP63 was our oldest participant. Carrying Unpacking Connecting “ I’d have my grandson do it” Placing Unpacking required a lot of space and rarely happened where the device would be set up This home was a 1960s prefab and did not have any 3 prong outlets “’ Hi-speed’(internet), I don’t know, you mean it’s going to run away?”

Sample Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outcomes ,[object Object],[object Object],[object Object],[object Object]

Design Brief ,[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object]

Research Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Survey ,[object Object],[object Object],[object Object],[object Object]

Consumer Feedback on Web ,[object Object],[object Object],[object Object]

J.Jill Saks 5 th Ave. L’Occitane Bose

Brand – Bose Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Psychology ,[object Object],[object Object],[object Object]

Observation Based Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buying experience – Bose style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.bose.com

Buying experience - actual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.bose.com

Graphic Backup ,[object Object],[object Object],[object Object],[object Object]

Room for Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggested focus areas for improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Activity ,[object Object],[object Object],[object Object],[object Object],[object Object]

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