See why 3G is the way forward (at least for the foreseeable future) in Africa here: http://www.amgoo.com/blog/3g-mobile-broadband-in-africa-5-reasons-why-you-should-forget-4g-lte New is always more exciting, more glamorous, and often more attractive. But in the case of 4G LTE African mobile networks, it's not always attainable. So let's take a step back and look at what we already have in abundance: 3G mobile broadband in Africa! As a mobile phone distributor in Africa, it's your goal to sell as many phones as possible and make some profit. That's only going to happen if you're catering for the masses, and with 4G LTE's high costs, and sporadic coverage, this is not the network that's going to appeal to many of your clients.

1. 3G Mobile Broadband In Africa | 5 Reasons Why You
Should Forget 4G LTE
amgoo.com /blog/3g-mobile-broadband-in-africa-5-reasons-why-you-should-forget-4g-lte
New is always more exciting, more glamorous, and often more attractive.
But in the case of 4G LTE African mobile networks, it's not always attainable.
So let's take a step back and look at what we already have in abundance: 3G mobile broadband in
Africa!
As a mobile phone distributor in Africa, it's your goal to sell as many phones as possible and make
some profit.
That's only going to happen if you're catering for the masses, and with 4G LTE's high costs, and
sporadic coverage, this is not the network that's going to appeal to many of your clients.
What's The Answer?
The network that your clients are looking for is already well-established all over Africa.
3G mobile broadband.
Keep reading as we explore 5 reasons why 3G mobile broadband in Africa is all your clients need right
now...
What Is Wrong With 4G LTE?
Nothing is wrong with 4G LTE as a service in Africa other than it is just too new to rely upon as being a
desirable option for phone distributors.

2. In fact, out of the 54 African countries, only 20 currently have 4G LTE networks (although this is
changing rapidly), and out of those countries it's often only major cities that have coverage.
For instance, in Kenya, one of the Africa mobile industry's leaders, phone users can only use 4G LTE in
Mombasa and Nairobi. This pattern is followed in other countries too, with access limited to Accra and
Tena in Ghana, Addis Ababa in Ethiopia, and Luanda in Angola.
What we don't always consider when drooling over the newest technology is that new is usually also
expensive, and the cost of new technical innovations has long been a thorn in Africa's side, leaving it
lagging behind the rest of the developed world in some ways, mainly caused by cost, remoteness of
environments, and lack of infrastructure.
According to Simon Lee a Nairobi-based ICT analyst:
"Adoption rates among individuals will be largely determined by cost...and as long as it
remains a pre-paid service the cost of up- or downloading large amounts of data –
however speedy the process – will be prohibitive for most. Until prices fall, takeup is
likely to be fairly limited." (Source: ZDNet)
In time no doubt 4G LTE will become as commonplace in Africa as it is in much of the rest of the world,
however for now let's focus on the network that most of your customers will get the greatest benefit
from.
5 Reasons Why 3G Broadband In Africa Is Still King
1. 3G Is Available All Over Africa
Whereas 4G is characterised by its scarcity, 3G has been available almost everywhere in Africa since
2011. Recent innovations have even allowed rural areas, notoriously remote and lacking in
infrastructure, to enjoy 3G mobile broadband by satellite!
2. 3G Is A Life-Changing Improvement Over 2G
The majority of African phone users are still using feature phones.
While 2G feature phones offer benefits to users in terms of allowing them to connect with friends and
family via SMS or voice calls, 3G offers African phone users the ability to benefit from mobile
broadband internet for the first time!
This is a very profound benefit that cannot be compared to the difference between 3 and 4G, which
offers the same service but faster.
No doubt 4G is better, but the ability to have internet as opposed to not is far more important a benefit.
3. 3G Smartphones Are Affordable
Unlocked Android smartphones are finally reaching price points which make them affordable to a great
many African phone users. This is totally opposite to 4G devices, where affordable handsets are still
some months away for most manufacturers.

3. You can buy a 4G Apple iPhone 5s here in 2015 at around US$400; that's still a vast sum for the vast
majority of African phone users.
On the other hand, many Chinese mobile phone manufacturers are already offering very affordable 3G
Android smartphones at as little as only US$50!
Here is why affordable smartphones in Africa are causing rising internet usage in Africa !
4. 3G Offers Better Battery Life
4G LTE phones sap battery power, and in a continent where electrification is limited to populated and
built-up areas, having a more economical phone could be the difference between staying connected
and being left in the dark.
Since most Africans live in areas with no 4G LTE, it makes perfect sense that African mobile phone
distributors shouldn't focus on offering the newest handsets, no matter how glamorous it may look to
have them.
Simply put: Sell the phones that people need!
5. 3G Still Offers Loads Of Great Benefits
The average African phone users not only have access to local 3G African mobile networks, but can
also afford 3G smartphones!
Let's not forget that by using 3G, users can:
Enjoy data transmission speeds up to 80 times faster than 2G (2G being under 50,000 bits per
second, and 3G offering more than 4 Million)
Watch mobile TV
Use GPS, such as maps for navigation
Make video calls
Share video and photos quickly
Surf the internet anytime, and stay online all of the time
Access mobile banking services and other apps
Those are pretty major differences over basic feature phones, and must be mentioned to African phone
users as great reasons to upgrade to a smartphone!
We now know that there are so many compelling reasons for African phone distributors to focus on 3G
mobile broadband in Africa. If your customers want affordable 3G smartphones, where do you find a
reputable Chinese smartphone manufacturer who can supply you with great smartphones that are ideal
for Africa?
AMGOO Telecom can help!

4. Click below to get in touch with is and learn how we cooperate with African phone distributors to offer
your phones that your customers will love and which you can make profit from!