This document summarizes Björn Taubert's presentation on the Intel AppUp developer program. It introduces AppUp as Intel's program for bringing applications to consumers on Intel-powered devices like netbooks and laptops. It outlines the key aspects of the program, including how Intel helps developers bring apps to market, manages the app lifecycle, and provides a centralized store for easy consumer access and purchases. The presentation also shares stats on the program's reach and numbers of users, developers, apps and stores. It describes Intel's business model and goals of supporting innovative app development.
7. AppUp first focused on 70,000,000 netbooks
powered by the Intel® Atom™ processor.
Majority of netbooks sold
primarily to consumers, and
gaming is a top use of the
devices. -Intel Market Research
“To date 70 million netbooks
powered by the Intel Atom
processor have been sold.”
--GamesIndustry.biz, December 20, 2010
* Other names and brands may be claimed as the property of others.
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8. AppUp now supports laptops too
Year 2005 2011 2012 2013 2014
Worldwide Mobile PC Sales (#Millions) 66.3 199.9 234.7 271.5 264.0
Source: In-Stat
* Other names and brands may be claimed as the property of others.
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14. Intel AppUp program – makes it easy for consumers
SM
The client – the AppUp Center – the one place the user needs to know
- Find the games, choose from featured apps, staff picks, best rated …
- Once signed up continuous purchase is easy (password protected)
- All apps install and uninstall silently
- no questions asked & no traces left behind
- Start apps from the MyApps section
- Uninstall apps from the MyApps section
The customer has the complete
management cycle in one place - easy
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17. Intel AppUpSM by numbers
1.250,000+ Number of Unique Visitors
65,000+ Registered Members
4,300+ Applications available
18 Intel AppUp powered stores
2 OS’s – Windows*, MeeGo*
1 Source developers program
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18. Intel AppUpSM center model
Service Partner
OEM Provider
Retailer Market
place
Smart TVs
Desktops Embedded
Netbooks Handhelds
Laptops Personal Tablets IVI
Devices
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19. Intel AppUpSM center & developer program
For Consumers
– Intel AppUpSM center + OEM/service provider
Users co-branded app stores
App Store – Rich catalog of applications
For OEMs/Retailers/Service Providers
Developers &
– Intel AppUpSM center for TTM
Applications Developer – Intel drives ISV recruitment & dev
Framework – Co-branded store with revenue share
Operating – App store scalable to future devices: smart
phones, handheld, embedded
Systems
For Developers and ISVs
– Tools, SDKs for MeeGo*, Windows*, and
Compatible various runtimes
HW – New sales channels
– Support for multiple devices
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20. Intel AppUpSM business model
Intel manages: validation, licensing, billing and distribution
Consumer
App Store
Developer
App Components*
22. Intel AppUpSM has world-wide reach
Consumer Developer
• Free apps can be downloaded from • Free apps can be submitted from
anywhere* in the world anywhere* in the world
• Consumers can purchase apps in: • Developers can submit paid apps from:
− 5 Americas Countries incl. US and Canada (USD) − 10 Americas Countries
− 30 EMEA Countries (GBP in UK, EUR rest) − 14 APAC Countries
− 14 APAC Countries (USD) − 38 EMEA Countries
* Except for US embargoed countries.
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23. Supporting innovative application development
Legends Funding for developers and ISV’s
Best App for Multiple Devices Rewards for superior MeeGo apps
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