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Corporate Social Responsibility (CSR)

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Development Crossing

Corporate Social Responsibility (CSR): Where's the business opportunity?

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CSR Where’s the business opportunity? Development Crossing .com
[object Object],We’re talking Corporate Social Responsibility
Not Customer Service Representatives Coastal Surveillance Radars Codes, Standards and Regulations
Or a Certificate in Sexuality in Religion
Sorry That class was last week
We’re talking corporate social responsibility
“ Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its adherence to law, ethical standards, and international norms.” Wikipedia
Let’s Simplify Umm…
It’s basically when companies carefully consider the impact their decisions and activities have on… Employees Environment Customers Communities Stakeholders Society Planet
Employees Environment Customers Communities Stakeholders Society Planet … and voluntarily eliminate any harmful practices
Basically, it’s about Doing well by doing good
And doing it NOW… no seriously
[object Object],There is an actual revenue opportunity… … and it’s happening…
NOW
Average consumers want to live more responsibly
Average consumers want to live more responsibly sustainably
Average consumers want to live more responsibly sustainably ethically
green Average consumers want to live more responsibly sustainably ethically
Average consumers want to live more responsibly sustainably ethically green ily
You get the point They’re into the whole responsibility thing
And they interact with your brands Every Single Day
I think we both know that’s an opportunity
But remember… … we’re talking about the mainstream consumer here
Not the “tree huggers”
In other words, we’re talking about the bigger (more silent) piece of the pie Cause that’s where the opportunity is
Cause that’s where the $$$ are
So keep it SIMPLE
They don’t care about all the technical jargon on emissions and chemicals and ingredients and…
In fact They don’t even care about you
Why?
Because it’s not about YOU
It’s about them
It’s about me
Help ME live more responsibly
Help ME live more responsibly sustainably
Help ME live more responsibly ethically sustainably
green Help ME live more responsibly ethically sustainably
green ily Help ME live more responsibly ethically sustainably
And enable me to do it through your products and services
Yes, it’s important to talk to the “tree huggers” as well At the end of the day, they’re the really noisy ones anyway, right?
But that’s a totally different message channel strategy conversation piece of the pie
If you’re looking for the business opportunity And we’re talking $
Focus on Me The average consumer
How does your innovation, messaging, advertising, job around responsibility change… … when you’re helping me ?
Development Crossing .com

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