Mobile Phones as a Great Equalizer for On-Demand Transportation Services
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Mobile Phones as a Great Equalizer for On-Demand Transportation Services
- 1. By: Brian Cu Managing Director, GrabTaxi DevCon November 2013
- 2. Mobile Phone: The Great Equalizer
- 3. Mobile service evolution Complexity Services Hard/soft goods Information Communication Device evolution 2
- 4. Smartphones as an enabler Unserved demand Idle supply Find supply Order on the spot Allocate fairly 3
- 5. E2E Apps: Limitless possibilities Supply Demand Taxi Passengers Service professionals Homeowners Hotels Guests What other services have high supply and demand?
- 6. GrabTaxi: I want it NOW Passenger App Driver App Gaol: Get a ride in under 5 minutes
- 7. Two sided problem solving
- 9. Power of double bottom line
- 11. Balance supply & demand
- 12. You have to create trust What if the passengers are not there? What if the person booking has bad intentions? How do I know it is really safe? Will my driver really arrive? How long will it take? What if the passenger keeps cancelling? I was just testing it?
Notas do Editor
- Algorithms can become obsolete, patents can expire, but a reputation for delivering a great end-to-end customer experience will endure.
- The beauty of this is that the unserved demand has the willingness and more often than not, the capacity to pay;Connects an I Want with an I Have
- When you are developing an industry, you are seen as THE company! Supply does not see demand and vice versa. It is your responsibility to create that trust on both sides.
- Instead of building a product for a market, build an experience around a consumer need