Presentation MM-4095, Innovating with AMD Multimedia Technologies, by Amit Mookerjee and Carl Wakeland at the AMD Developer Summit (APU13) November 11-13, 2013.

1. INNOVATING WITH AMD
MULTIMEDIA TECHNOLOGIES
AMIT MOOKERJEE
SENIOR MANAGER, MEDIA SOFTWARE SOLUTIONS, AMD
CARL WAKELAND
FELLOW DESIGN ENGINEER, AMD

2. AMD Media SDK
Enabling Developers to Provide the
Best Multimedia Experiences on the
AMD platform

3. Multimedia Experiences on AMD
Video Editing/Transcode
Cloud Gaming
Wireless Display
Video Conferencing
Remote Desktop
Video Playback
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4. AMD MULTIMEDIA SOFTWARE STACK
Applications
ISV
ISV
MFT
MFT
ISV
MFT
Media SDK
AMD Media Framework (AMF)
DirectX
OpenCL
Driver
AMD HW
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OpenGL

5. MEDIA SDK1.0 SUMMARY
MFTs for leveraging Media HW accelerator blocks for video encoding/decoding
Video Quality MFT for video pre/post processing
AMF-DEM library for use in low latency applications
Support for Windows 7/8 Desktop as well as Windows 8 Store Application*
* AMF-DEM library only supports classic desktop applications
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6. MEDIA SDK1.0 VALUE FOR DEVELOPERS
 Leverage AMD’s industry leading multimedia IP
‒ Leverage well known video processing features like AMD Steady VideoTM
‒ Leverage the unique VCE-DEM feature on AMD APUs/dGPUs in low latency applications
like wireless display and remote desktop
 Optimal use of Heterogeneous Compute in Multimedia Apps
‒ eg. Buffer sharing on GPU, DX to OpenCL inter-op
 Reduce Time to Market for Multimedia ISVs
‒ Optimized sample code for targeted application use cases
‒ Developer collateral and support via forum
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7. MEDIA SDK ROADMAP
Q4
Q1
Q2
Q3
APU13
2013
2014
Media
SDKv1.0
Beta
Media
SDKv1.0
GA
Media
SDKv1.1
Nov
Jan
Jun
MediaSDKv1.0:
MediaSDKv1.1:
-
-
-
Video quality MFT for
video processing
AMF-DEM library for low
latency apps
Windows 8 Store
Support
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-
AMF library for video
encode/decode/processing
Multi-GPU support
Cloud gaming support
Q4

8. Beta Announcement
&
Demos

9. ADDITIONAL INFORMATION
Fast, easy mobile computing and gaming; Victor Chin @ Splashtop; 2:45-3:30pm, Nov 12
ScreenMirror – A Unified screen mirroring solution; Nao Yoshikawa @ ArcSoft;11:0011:45am,Nov 12
Miracast with AMD Wireless Display Technology; Daryl Sartain @ AMD ; 5:00-5:45pm,Nov 12
RapidFire API; Dmitry Kozlov @ AMD ; 4:00-4:45pm, Nov 12
Bay Area Multimedia Meetup - http://www.meetup.com/Bay-Area-MultimediaMeetup-Group/
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10. AMD TRUEAUDIO
PROCESSOR
CARL WAKELAND
FELLOW DESIGN ENGINEER, AMD

11. BENEFITS OF AMD TRUEAUDIO ACCELERATION FOR GAMERS
 Raising the bar for the audio gaming experience on
PC
‒ More audio objects and higher-resolution sound
environments, with minimal workload added to the CPU
‒ Eliminate the workload uncertainty factor sound designers
have when relying completely on CPU-based offload
‒ TrueAudio provides a baseline of bonus audio processing
throughput that sound designers can add to their typical
10% CPU utilization budget
 Enhanced headset experience
‒ Implement enhanced environmental 3D object positioning
using position information from the game engine
‒ TrueAudio works inside the game application itself. OS
audio stack is not involved
** All features above are dependent on 3rd Party ISVs such as game developers, audio middleware, etc..
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12. OTHER POTENTIAL TRUEAUDIO USES
 Content management
‒Audio search pre and post-processing
‒ Quickly navigate through hundreds of sounds to
find just the one you want
‒ Pick distinct songs out of your library just by
pointing the mouse and listening
 Professional Audio Processing
‒Client digital audio workstation
applications
‒Use TrueAudio to accelerate :
‒ Music creation with complete control over
every aspect of the sound and add custom
effects
‒ Add dozens of layers of sound, music and
dialogue to your movie masterpiece
** All features above are dependent on 3rd Party ISVs, audio middleware, etc..
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13. AMD TRUEAUDIO HARDWARE ARCHITECTURE
Tensilica HiFi EP Subsystem
Bus Routing and Bridging
DSP0
Address Translation
Interrupt Routing
GPU Interrupt
Clock/Reset/Pwr Control
I-Cache
32KB
D-Cache
32KB
8 KB
Scratch
RAM
AMD TRUEAUDIO Registers
Semaphore I/F
Sync
Memory
Client/Target MMIO
MMIO
Debug
JTAG
Bus Bridging
Tensilica HiFi EP Subsystem
Address Translation
DSP1
I-Cache
32KB
D-Cache
32KB
8 KB
Scratch
RAM
Routing and Arbitration
Streaming DMA Engine
Address Translation
Memory Bus Interface with scattergather Translation Apertures
Tensilica HiFi EP Subsystem
DSP2
I-Cache
32KB
D-Cache
32KB
8 KB
Scratch
RAM
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384 K Shared Instruction/Data RAM
Memory

14. AMD TRUEAUDIO DSP FEATURES
Tensilica HiFi EP Subsystem
 Tensilica HiFi EP instruction set
DSP0
I-Cache
32KB
D-Cache
32KB
8 KB
Scratch
RAM
Tensilica HiFi EP Subsystem
D-Cache
32KB
 Tensilica Xtensa SP float support, DP assistance
(also supports some transcendentals)
 32 KB instruction and data caches
 8 KB of scratch RAM used for fast local operations
DSP1
I-Cache
32KB
 Three Audio Optimized DSP cores
8 KB
Scratch
RAM
Tensilica HiFi EP Subsystem
 External power/clock management for clock
freq/voltage
(up to 900 MHz)
DSP2
I-Cache
32KB
D-Cache
32KB
8 KB
Scratch
RAM
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15. AMD TRUEAUDIO SPECIFIC HARDWARE FEATURES
 Streaming DMA engine
‒ Multichannel with
programmable descriptors, IOC
‒ Scatter gather architecture
 Internal Shared memory
‒ 384 KB of shared internal
memory, 8 KB banks
‒ Independently arbitrated for
con concurrent access of DMA
and each DSP
Bus Routing and Bridging
‒ Up to 64 MB addressable space
in frame buffer
GPU Interrupt
Address Translation
Clock/Reset/Pwr Control
AMD TRUEAUDIO Registers
Semaphore I/F
Sync
Memory
Client/Target MMIO
MMIO
Debug
JTAG
Bus Bridging
Address Translation
 Bus interface to frame
buffer/system memory
‒ High performance, low latency
access to frame buffer memory
Interrupt Routing
Routing and Arbitration
Streaming DMA Engine
Address Translation
Memory Bus Interface with scattergather Translation Apertures
‒ Windowed into internal AMD
TRUEAUDIO system memory
space
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384 K Shared Instruction/Data RAM
Memory

16. AUDIO ALGORITHMS COMPLETED AND IN DEVELOPMENT
 AMD is engaged with tools and plugin developers to accelerate the following
with TrueAudio:
‒AudioKinetic
‒ Convolution reverb
‒ GenAudio AstoundSound RTI positional audio
‒FMOD
‒ FMOD Reverb
‒ ML1 Limiter from McDSP
‒ Others to be announced
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17. ACCESSING AMD TRUEAUDIO FUNCTIONALITY FROM APPLICATIONS
Apps & Game Engines
w/ Middleware
Support
Game Engines w/
Integrated Sound
Engine
Middleware API
Audio Middleware
Higher-Level API
Optional API Abstraction
Layer(s)
AMD Audio
API
TrueAudio User-mode Services Library
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AMD Audio
API
 Audio Middleware
‒ Audio Middleware is responsible
for audio engine framework
‒ Audio algorithms typically ship
with middleware - these can be
accelerated with TrueAudio
accessible through AMD Audio
API
 Game Engines
‒ Game engines can integrate
sound engine, but most work
with audio middleware vendors
such as FMOD, AudioKinetic

18. TRUEAUDIO ENABLEMENT FOR DEVELOPERS
 3rd Party Middleware
Integration
‒ Less integration
work required
‒ Use existing high level
Middleware API to
accelerate plugins w/
TrueAudio
 Choose from native
middleware plugins or 3rd party
‒ Middleware
licensing
required
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Game Engine
Middleware API
Middleware
Plugins
(ie. FMOD,
AudioKinetic)
3rd Party Plugins
(ie. McDSP)
Middleware
AMD Audio API
AMD TrueAudio

19. AUDIO DATA FLOW & OUTPUT SUPPORT
Application / Game
Audio Middleware
Effects & Algorithms
AMD
TRUEAUDIO
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Sound
Card
Driver
OS Driver Stack
Audio
Assets
3.5mm Audio Jack
USB
Audio
Driver
USB
HDMI/D
P Audio
Driver
HDMI/DP

20. SUMMARY
 Programmable audio pipeline grants artistic
freedom to game audio engineers for sound
processing
 Easy to access through popular audio libraries
used by top game developers
 Fundamentally redefines the nature of a
modern PC graphics card
 Spatialization, reverb, mastering limiters and
simultaneous voice decode are only the
beginning
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21. DISCLAIMER & ATTRIBUTION
The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical
errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and
roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing
manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or
revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof
without obligation of AMD to notify any person of such revisions or changes.
AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY
INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.
AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL
AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY
INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
ATTRIBUTION
© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro
Devices, Inc. in the United States and/or other jurisdictions. Windows is a registered trademark of Microsoft Corporation. Other names are for
informational purposes only and may be trademarks of their respective owners.
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22. DISCLAIMER & ATTRIBUTION
Images used in this presentation are courtesy of CyberLink, Irrational Games and Square Enix
©2013 Take - Two Interactive Software, Inc. Developed by Irrational Games. BioShock, BioShock Infinite, Irrational Games, 2K
Games, Take - Two Interactive Software and their respective logos are all trademarks of Take-Two Interactive Software, Inc. The
ratings icon is a trademark of the Entertainment Software Association. All other trademarks are property of their respective owners.
All rights reserved.
©2013 Tomb Raider © SQUARE ENIX, Ltd. SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of
Square Enix Holdings Co., Ltd. Lara Croft, Tomb Raider, Crystal Dynamics, the Crystal Dynamics logo, Eidos, and the Eidos logo are
trademarks of SQUARE ENIX, Ltd. All other trademarks are the property of their respective owners. All rights reserved.
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