1. Shopping with
no time
When I’m back from work I
don t
don’t have time to do shopping.
Is always a hassle. I need to plan
in advance in order to overcome
this. I sometimes use online
shopping but then I need to plan
it in advance.
advance
Time issues and observations

2. Planning for
friends
I take more care for planning and
cooking when I have people
coming. It requires more time but
I like it.
Time issues and observations

3. Tuperware
planning
In order to save time I cook big
g
quantities during the weekend or
in the evening and then save it in
smaller portions f the week .
ll i for h k
Dinner leftovers are welcome
and often used for next day at
work (lunch), sometimes also for
g
dinner again.
Time issues and observations

4. Quick and
healthy cooking
I usually lack time but I still want
y
to eat food I cook myself, it feels
healthier this way. Using
Thermomix I manage to cook
Th i k
more healthy and faster.
Time issues and observations

5. Quick and
healthy cooking
I usually lack time but I still want
y
to eat food I cook myself, it feels
healthier this way. Using
Thermomix I manage to cook
Th i k
more healthy and faster.
Time issues and observations

6. When kids are
hungry…
If kids are hungry you need to
g yy
put food on the table ASAP. The
more time you spend the more
stressfull iit gets. I iis criticall to
f It ii
have some ‘emergency’ recipes
and ingredients for those
moments. We sometimes have
frozen food we have cooked
before that can be warmed up
for those cases.
Time issues and observations

7. My garden, my
food
I normally eat what is available in
y
my vegetable garden. In summer I
eat a lot of tomatoes because is
jjust what the garden iis giving.
h h d i i
Inspiration issues and observations

8. Rotting food
triggers
inspiration
When vegetables or other types
of food are rotting I am forced to
use them. I really like when I have
few things in the fridge and I m
I’m
able to create something nice
from it. It sparks my creativity.
Inspiration issues and observations

9. Tuning pre
pre-
cooked food
I sometimes have precooked
meals that I ‘upgrade’ with fresh
ingredients to make my own
dishes. Sometimes I get inspired
by the supermarket when I see
all the products t th I start
ll th d t together t t
imaging how to combine them.
Inspiration issues and observations

10. Engage kids
In order for my kids to eat I need
to use creative tricks like making
really small pieces for vegetables
or creating stories while eating.
Funny ways of serving food help
y y g p
for it too.
Inspiration issues and observations

11. ABCD
A-B-C-D
cooking
Cooking with thermomix book is
like a game. You have to follow
the steps, measurements and
numbers and you always get the
same results. It makes cooking
pretty easy. O
tt Once you bbecome
more experienced you dare to
experiment more
more.
Navigation issues and observations

12. Multitasking
while cooking
I like to be able to do several
things at th same ti
thi t the time while
hil
cooking. Sometimes I clean the
tools while cooking or have to
give food to the child. Everything
that allows me to have more
freedom while cooking is
welcome.
Navigation issues and observations

13. More
measurement for
cooking
Since we have kids we measure
our food more. You have to be
more precise with quantities and
portions, you plan more.
Navigation issues and observations

14. Recognizable
por tions
People
P l are more aware about b t
coffee cups or yoghurt cups than
milliliters or grams. Therefore
using common known sizes
becomes easier
Navigation issues and observations

15. Internet shopping
more rational
When h
Wh I shop with internet th
ith i t t the
shopping basket is less compulsive.
When I go to the supermarket it
becomes much more improvised. I
usually use internet to buy the
basic basket. It is very practical.
Navigation issues and observations

16. Not consistent
result
Mostly I only have little time to do
the cooking and then I'm often so
Im
much under pressure that the
result is not what I intended it to
be.
Confidence issues and observations

17. Cooking my well
tried recipes
I have a repertoire of 15-20 dishes
in order to save time that I cook
normally. I often don’t have time
to plan or think too much.
Confidence issues and observations

18. Learning from my
mum
Most of the cooking recipes that I
learned I got them from my mum.
She even convinced me to buy
the thermomix…Cultural
background and childhood recipes
play a big role in own cooking,
although they can be slightly
adapted
Confidence issues and observations

19. Improvising with
experience
The
Th more I t some of the
try f th
recipes the more I can improvise.
My mum is now able to cook
without the looking at the book
and she has her own recipes. I am
still following some recipes but I'm
starting to cook my own things
(thermomix recipe book)
Confidence issues and observations

20. Mono use
products get
forgotten
Most of the products that are
never used have a single function
g
and are not very flexible. They also
generate big quantities and can’t
be
b used in smaller portions.
di ll i
Other issues and observations

21. Travelling with
kids
When t
Wh travelling specially with kid
lli i ll ith kids
I need to plan what to cook for
them. Sometimes we bring the
‘baby cook’ with us. It is very easy
to cook vegetable purées with it.
Other issues and observations

22. Lack of space
I always run out of space in my
kitchen. Then I have to do in
between washing up in order to
b hi i d
have more space. Appliances also
always take space
space.
Other issues and observations

23. Shopping with
no time
When I’m back from work I
don t
don’t have time to do shopping.
Is always a hassle. I need to plan
in advance in order to overcome
this.
Time issues and observations

24. Tuperware
planning
In order to save time I cook big
g
quantities during the weekend or
in the evening and then save it in
smaller portions f the next
ll i for h
coming 2 days or so. Dinner
leftovers are welcome and often
used for next day at work
(
(lunch), sometimes also for
)
dinner again.
Time issues and observations

25. Quick and
healthy cooking
I usually lack time but I still want
y
to eat food I cook myself, it feels
healthier this way. Using
Thermomix I manage to cook
Th i k
more healthy and faster.
Time issues and observations

26. When kids are
hungry…
If kids are hungry you need to
g yy
put food on the table ASAP. The
more time you spend the more
stressfull iit gets. I iis criticall to
f It ii
have some ‘emergency’ recipes
and ingredients for those
moments. We sometimes have
frozen food we have cooked
before that can be warmed up
for those cases.
Time issues and observations

27. Seasonal food,
local food
We like to eat seasonal food. It's
harvest time and we have to
cook what's ripe.That's why I
tried out quite some new recipes
i d i i
recently. We shop vegetables in
the local market for that.
that
Inspiration issues and observations

28. Lack of food
triggers
inspiration
I really like when I have few
things in the fridge and I m able
I’m
to create something nice from it.
Having to cook with leftover
ingredients forces you to be
creative. I check sites like
http://www.wunderkessel.de/ for
it
Inspiration issues and observations

29. Music to cook
I switch on the music when
starting to cook and let myself
go, reflect on the day and
become all relaxed and creative.
I actually hate having to think of
what to cook every day
Inspiration issues and observations

30. Tunning pre-
pre
cooked food
I sometimes have precooked
meals that I ‘upgrade’ with fresh
ingredients to make my own
dishes. Sometimes I get inspired
by the supermarket when I see
all the products t th I start
ll th d t together t t
imaging how to combine them.
Inspiration issues and observations

31. Engage kids
In order for my kids to eat I need
to use creative tricks like making
really small pieces for vegetables
or creating stories while eating.
Funny ways of serving food help
y y g p
for it too.
Inspiration issues and observations

32. ABCD
A-B-C-D
cooking
Cooking with thermomix book is
like a game. You have to follow
the steps, measurements and
numbers and you always get the
same results. It makes cooking
pretty easy. O
tt Once you bbecome
more experienced you dare to
experiment more
more.
Navigation issues and observations

33. Multitasking
while cooking
I like to be able to do several
things at th same ti
thi t the time while
hil
cooking. Sometimes I clean the
tools while cooking or have to
give food to the child. Everything
that allows me to have more
freedom while cooking is
welcome.
Navigation issues and observations

34. Not consistent
result
Mostly I only have little time to do
the cooking and then I'm often so
Im
much under pressure that the
result is not what I intended it to
be.
Confidence issues and observations

35. Cooking my well
tried recipes
I have a repertoire of 15-20 dishes
in order to save time that I cook
normally. I often don’t have time
to plan or think too much.
Confidence issues and observations

36. Learning from my
mum
Most of the cooking recipes that I
learned I got them from my mum.
She even convinced me to buy
the thermomix…Cultural
background and childhood recipes
play a big role in own cooking,
although they can be slightly
adapted
Confidence issues and observations

37. Improvising with
experience
The
Th more I t some of the
try f th
recipes the more I can improvise.
My mum is now able to cook
without the looking at the book
and she has her own recipes. I am
still following some recipes but I'm
starting to cook my own things
(thermomix recipe book)
Confidence issues and observations

38. Mono use
products get
forgotten
Most of the products that are
never used have a single function
g
and are not very flexible. They also
generate big quantities and can’t
be
b used in smaller portions.
di ll i
Other issues and observations

39. Travelling with
kids
When t
Wh travelling specially with kid
lli i ll ith kids
I need to plan what to cook for
them. Sometimes we bring the
‘baby cook’ with us. It is very easy
to cook vegetable purées with it.
Other issues and observations

40. Lack of space
I always run out of space in my
kitchen. Then I have to do in
between washing up in order to
b hi i d
have more space. Appliances also
always take space
space.
Other issues and observations