1. hello

2. welcome
to social media for nonprofits

3. what
is social media?

4. Wikipedia’s social media definition:
Social media includes web-based and mobile technologies used to turn
communication into interactive dialogue between organizations, communities, and
individuals. Andreas Kaplan and Michael Haenlein define social media as "a group
of Internet-based applications that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and exchange of
user-generated content."[1] Social media is ubiquitously accessible, and
enabled by scalable communication techniques.
Simplified version of social media:
Social media is internet based applications that create ways to identify, store,
organize, publish, syndicate, critique and share content with others. Types of
content includes video, audio, copy, and pictures.

5. key
social media features

6. Photo
Sharing
Message
Boards Blogging
Key
Podcasts Chat
Platform Rooms
FEATURES
Social
Networking RSS
Video
Sharing

7. make
an impact with social media

8. • Build communities
Think about your current ways of contacting people: direct mail lists,
newsletter lists, emails, etc. They are probably on social networks already so go
find them!
• Reach new people
This will open up new doors for fundraising, volunteers, getting your services out
there so people know they are available. Make new friends! Search for other
organizations that have the same interests, goals, etc. Find influential people in
your community and friend them.
• Goal: Drive Traffic
You are using social media for a reason whether it is to drive traffic to your
website, gain awareness for your services, or to promote a fundraising campaign.
Post content that is valuable and has a purpose.

9. • Listen
Listen and respond: Be a part of your community. Engage.
Listen and learn: Social media is here to stay and always evolving. You
need to listen to see what new platforms will help your nonprofit and listen to
your audience to see what is working and also what isn’t.
• Real-Time Engagement
Talk one-to-one with your audience. NEW OPPORTUNITY. VERY EFFECTIVE.

10. why
social media is important
Erik Qualman - http://youtu.be/3SuNx0UrnEo

11. when
to use what platforms

12. • Donors/Volunteers
Unfortunately, no magic button for either of these.
What you need to do: TELL YOUR STORIES EFFECTIVELY.
Create emotional engagement.
Make people connect with your organization, your employees, your clients.
Great stories leads to new connections = NEW DONORS AND VOLUNTEERS
Example: Great story shown to 10 twitter followers and those 10 twitter followers
broadcast it to their followers you have reached 1,000 people with one story.

13. • Ask your audience
Don’t be afraid to ask what platforms they prefer.
• Pick platforms
CHOOSE your platforms. Only do ones you will actually take part in. Don’t just
sign up because everyone else is. If you can’t take the time to do it properly just
don’t do it.
• Integrate with your website
Your “HUB” should be your website/blog. People should be able to go to your
site and find links to your social media content, find information about your
organization and easily contact you if needed.

14. cost
for social media

15. • Time
Try to give it at least an 1-hour a day (not always one chunk of time, could be
five minutes here and five minutes there).
Use interns but remember when they leave someone needs to pick it up
• For the most part - FREE branding!
You can try things like facebook ads, google adwords (you can get google grants
though for these) and those do cost but with all of these you set your price.

16. tools
a.k.a. platforms for social media

17. • ASK GOOGLE
Not sure how to do something on facebook, twitter, etc.? Ask Google!
You must learn to use social media to connect with donors, volunteers
and your community. Your most valuable (FREE) resource is Google.

18. • Google Grants
FREE ADVERTISING!! MUST DO THIS!
Google Grants is a unique in-kind donation program awarding free AdWords
advertising to select nonprofit organizations.
http://www.google.com/grants/

19. • Google Earth
Allows you to tell your story through Google’s mapping technologies.
Video: http://www.google.com/earth/outreach/index.html

20. • Google Analytics
Track website stats and social media stats to get more donors and volunteers
(demographics, engagement)
http://www.google.com/analytics/

21. • YouTube
Allows an embedded donate button on your YouTube videos

22. • Google Apps
Google Apps offers communication, collaboration and publishing tools,
including email accounts on your organization’s domain
(sara@designmissoula.com). With Google Apps, your nonprofit organization
can decrease its total cost of ownership and offer staff the very latest innovation
from Google.
Google Calendars
Google Docs: Real time and one file
Google email (Gmail)
http://www.google.com/apps

23. • Google for nonprofits
Sign up for all of the above at www.google.com/nonprofits
to get all the above google products and more.

24. • Google Places
Help clients, donors, and volunteers find you!
www.google.com/places

25. Google+
http://youtu.be/A3Atj57r15U
Face time (hangouts): Chat with donors, service partners, clients, volunteers and
more – saving travel expense and time.
Staff meetings: You can collaboratively write notes and use a sketchpad like a
whiteboard – all while still seeing up to 10 people face-to-face.
Document revision/editing: One place to edit/revise documents/eliminate
email revisions.
Broadcasting knowledge
Sign up at: www.plus.google.com

26. Our brains are wired to like motion.
Types of videos:
Show your services
Client Testimonials
YouTube offers premium features for nonprofits for free.
• Premium branding capabilities
• Google Checkout “Donate” button
• Listing on the Nonprofit videos page
• Ability to place a Call to Action overlay on
your videos to raise money or
find volunteers
Apply at: www.youtube.com/nonprofits
Charity: Water just raised over
$10,000 because of their overlay!

27. Tell your nonprofit story on
a single page using timeline.
• Create a fan page
Public url so you can publicize easily and is best for seo
Use lots of photos: (highest engagement) be creative with videos as well
Photos need no translation - Photos get the highest engagement.
Be Creative: Answer wall posts using video instead of responding with
copy, add a store to buy merchandise or use quizzes.
Set-up a page at: www.facebook.com/pages
Timeline Overview
“All your stories, all your apps, and a new way to express who you are.”
- Mark Zuckerberg -

28. Facebook
• Insights/Analytics
Engagement
Demographics
How to find these stats on your fan page

29. Facebook
• Facebook Ads
How to create a facebook ad

30. Facebook
• Causes
This is great for donations - YOU MUST DO THIS
Easy Communication: Send members emails and facebook notifications
Integrate causes with your fan page
Insert donation buttons and make it easy for people to donate
Set up a cause: www.causes.com
Over $40 million has been raised for 27,000 nonprofits using causes

31. Facebook
• Cause Campaigns
Create a campaign: Create around an action
Advocacy - Petition Action
Behavioral Change - Pledge Action
Fundraising - Give Action
Examples: http://exchange.causes.com/running-campaigns-on-causes/
• Cause Extras
Social Fundraising: Birthday Wish
Corporate Matching Grants

32. Twitter
Not a huge market in Montana
Codes you must know:
RT it @ - Retweet
DM - Direct Message (private messages). Enter DM followed by @TheUserName
# hashtag - put next to keywords (topics) this helps people searching for your topic
to find your tweet
Shorten your urls: bitly.com
Apply at: www.twitter.com
Link twitter to facebook: www.facebook.com/twitter
Easier way to manage tweets: http://www.tweetdeck.com/

33. LinkedIn
• Profile
Establish the presence of your staff, board members
Spread the word about your organization and mission
Grow your organization (volunteers and donors)
Have complete profiles
Add volunteer and causes section to your profile
Use free API’s and plugins: http://developer.linkedin.com - Create share buttons,
recommend buttons that tie your “hub” (website) to your social media content
New: LinkedIn Inmaps: VISUAL! http://youtu.be/PC99Nw2JX8w
Create profile: www.linkedin.com

34. LinkedIn
• Company Page
Admin Tools: Populate sections
Products and Services
Good example is TapRoot for showcasing their services
Spread the word about your organization
Create page: http://www.linkedin.com/companies

35. LinkedIn
• Groups
Start a group or take part in groups with commenting
Good groups to follow
Volunteer Match
The Chronicle of Philanthropy
Create page: http://www.linkedin.com/companies

36. Wordpress - Blogging platform
Why to use wordpress:
• Easy to update (news, pages, schedule announcements, publish photos)
• Easy to maintain
• Easy to customize
• Quick learning curve
• Cheap
• Good support network
Few examples of nonprofits using wordpress:
Children’s Rights: http://www.childrensrights.org/
The Parenting Place: http://www.parentingplace.net/
Talk to a web designer to set up or go to: www.wordpress.com
Link blog to facebook: Using facebook connect plugin for wordpress

37. Pinterest - NEW and AWESOME!
Virtual, interactive bulletin boards
• Create Pinterest boards with a specific purpose in mind.
Example: Humane Society of New York Woof – Adopt A Dog
http://pinterest.com/humanesocietyny/woof-adopt-a-dog/
• Follow other boards of similar interest
(Nonprofit organizations, Nonprofits and Social Media)
• Follow influential people
• “Like” pins or repin items that appeal to you. Comment on other pins.
• Collaborate with co-workers or team members to help build your
Pinterest board by using the board edit feature “Me + Contributors.”

38. • Use the @ feature in the comment box to tag specific people (like other
social networks - twitter)
• Add a Pinterest share button to your website and URL on your
business cards
Request an invite from pinterest: www.pinterest.com
• Put pinterest app on facebook page timeline
http://thecatalystpartnership.wordpress.com/2012/02/17/add-pinterest-to-facebook-
2-easy-steps/

39. Quick Response Codes
• What is a QR code?
Its a code that a cell phone can quickly read. QR codes are on billboards,
magazines, websites, t-shirts, etc. They store data from urls that go to a location
with more information about that product or brand.
• Software to create QR codes
Go to http://qrcode.kaywa.com/
• How to read the code
On your smartphone download a barcode scanner app. Kaywa Reader is a
good one.

40. Reddit
Social news website where the registered users submit content, in the form
of either a link or a text “self” post. Other users then vote the submission
“up” or “down,” which is used to rank the post and determine it’s position on
the site’s pages and front page.
Register at: www.reddit.com

41. resources

42. 19 ways non-profits can use social media to connect with donors:
http://www.youtube.com/watch?v=I0qhxej2wdA&feature=related
Erik Qualmann Social Media Revolution 2011:
http://youtu.be/3SuNx0UrnEo
Google:
www.google.com/nonprofits
http://philanthropy.com/article/How-Your-Nonprofit-Can-Use/130320/
Facebook Page:
www.facebook.com/pages
Facebook Timeline:
http://www.insidefacebook.com/2011/09/23/how-to-use-facebook-timeline-profile/
Facebook causes:
http://www.youtube.com/watch?v=akAoD3Fnq5Q
Running campaigns on cuases: http://exchange.causes.com/running-campaigns-on-causes/
Facebook store fronts: 10 options
http://www.indrashishghosh.com/facebook-store-applications/

43. How to Measure Social Media Traffic on
Your Website with Google Analytics:
http://www.johnhaydon.com/2012/04/how-track-social-media-traffic-google-analytics/
LinkedIn 8 tips for nonprofits:
http://www.youtube.com/watch?v=BT2cFEoa4CY&feature=results_main&playnext=1&list=PL329CD85F2D690068
YouTube for nonprofits:
http://www.youtube.com/nonprofits
http://www.youtube.com/watch?v=ZReRh0QgVpA
http://www.youtube.com/Direct (embed directly on your website)
http://www.google.com/moderator/

44. thanks
hope you enjoyed the presentation