This is our 3rd presentation about Human Centered Design for Social Innovation Workshop 3rd weeks.

1. ‘COLOR YOUR KITE’ day!
(this is how DAG DISCOVER!)
17/04/14@200 Rumah Besi, Tangerang

2. The Design Process
We DAG team opted for:
The Plan:
Activity 01-03 11/04/14 @ UPH
Activity 04-05 14/04/14 @ 200 RB
Activity 06 17/04/14 @ Kampong
Pondok Pucung, The research site
Activity 06-07 17/04/14 reflection

3. ‘COLOR
YOUR KITE’
day, here we
come!
(this is how DAG
DISCOVER!)
Hello again!, We are
the DAG Team doing
the 2nd Part of HCD
Workshop: Discover
Part II (2nd week)

4. The Context
Kampong PONDOK PUCUNG, Tangerang, INDONESIA – The Kampong is the
remaining local kampong (traditional/native settlement) now surrounded by the
mega modern real estate development . As any kampong in Jakarta it lacked and
far of being well developed. It has no proper roads, sewer system, utilization,
sanitation, and garbage disposal system, thus resulted on community ignorance
or at best tried conventionally managed it (i.e: burning the garbage, made a
traditional embankment – empang for the human waste disposal, etc.).
THE CHALLENGE
How might we encourage good garbage dumping habits among
undeserved children in Kampong Pondok Pucung, Tangerang, INDONESIA?

5. Community Members
The Nawiri’s (the Community leader)
The Dadi’s (natives, Rodiyahs’ Clan)
The Zainal’s (natives, Murdans’Clan)
The Apri’s (natives, Ahmads’ Clan)
The Mar’s (temporal dweller)
The Jerry’s (temporal dweller)
The Willy’s (newcomer)
The Children (Fa’iz, Willy, Najwa, etc.
The Garbage Picker (extremme user)
In-Context Immersion
Children Playing Area in Kp. Pd. Pucung;
Garbage Dumping Site in Kp. Pd. Pucung;
Playground in Malls or Dept. Store
Informal Playground in Serpong
Experts
Children Psychologist
Community Based Anthropologist
Local Garbage Compound
Garbage Picker
Analogous Research
Starbuck – the reward system
Local Market – the cleaning system,
the variations, the unique character
Street Playground – or whatever
place turn into playground by the
children
THE CHALLENGE
How might we encourage
good garbage dumping
habits among undeserved
children in Kampong
Pondok Pucung,
Tangerang, INDONESIA?

6. Start easy
Build casual conversation,
Personal Data, Living Period
Then go deep
Always connect to garbage
problems and children activities
Memory, Past – What was then?
How’s the situation back then?
Reality, Now – Ask them to make
comparison between the past and
nowadays situation
Imagine, Future – Ask them to
imagine ideal situation for their
kampong’s
Why don’t we conduct the research - asking the questions WITHIN AN EVENT!
(that way we hope to get an honest answers from the community)
So, DAG decide to CREATE an event, using the ‘NOW’ popular playing activity
done by the children within the community: playing KITE
Thus, we make ‘COLOR YOUR KITE’ day (already permitted by the community leader) on
THURSDAY, 17th April, 2014, while in the same time conducting our research
Then comes
OUR CRAZY IDEA

7. Experts
Children Psychologist. Children attitude formed
by Nature and Nurture (Albert Bandura), in
which happened simultaneously. Children will
follow their leader (parents, teacher, children
older etc.)/ anyone worth as an exemplar.
Children can play anywhere, anytime. Children
are competitive. One of the most fruitful
strategy is by implementing reward (positive
reinforcement) and punishment (negative
reinforcement) strategy.
THE CHALLENGE
How might we encourage good garbage
dumping habits among undeserved
children in Kampong Pondok Pucung,
Tangerang, INDONESIA?
Nowadays educator tends towards the positive reinforcement – here comes the
PLAYING activities. Children will enthusiastically participate in GAMES! Wrap your
messages in FUN activities!! Combine all that and you will have a peek inside their mind.
Community Based Anthropologist. Building an awareness within a community is
depending on framing the problem right., and you need time before you get into that.
Defer premature judgment.
Local Garbage Compound. Domestic garbage is not attractive for them, unless it is
already being collected and sorted thus quite extensive in its volume and amount. They
prefer aimed for big or medium scale retail garbage.
Garbage Picker also act as an Extreme Users. They only collect hard Pbm (Plastic Based
Material) and dry thick paper based domestic garbage. These then will be sold to Local
Garbage Compound. Although relatively small, but each domestic garbage does have
financial value. Combine it and doing it continuously, then it will have suitable
economic value for improvement.

8. THE CHALLENGE
How might we encourage good garbage
dumping habits among undeserved
children in Kampong Pondok Pucung,
Tangerang, INDONESIA?
In-Context Immersion
Children Playing Area in Kp. Pd. Pucung;
Garbage Dumping Site in Kp. Pd. Pucung;
Playground in Malls or Dept. Store
Informal Playground in Serpong
The VALUABEL INSIGHT. Children do not care where to play and expand their imagination and
exercise their never ceased creativities. They can play anywhere, from garbage dumping site to
malls. They also can play anything and with anything.

9. THE CHALLENGE
How might we encourage good garbage
dumping habits among undeserved
children in Kampong Pondok Pucung,
Tangerang, INDONESIA?
Analogous Research
Starbuck – the reward system
Local Market – the cleaning system, the
variations, the unique character
Street Playground – or whatever place turn
into playground by the children

10. Community Members
The Nawiri’s (the Community leader)
The Dadi’s (natives, Rodiyahs’ Clan)
The Zainal’s (natives, Murdans’Clan)
The Apri’s (natives, Ahmads’ Clan)
The Mar’s (temporal dweller)
The Jerry’s (temporal dweller)
The Willy’s (newcomer)
The Children (Fa’iz, Willy, Najwa, etc.
The Garbage Picker (extremme user)
THE CHALLENGE
How might we encourage good garbage dumping
habits among undeserved children in Kampong
Pondok Pucung, Tangerang, INDONESIA?
The Results summary. There is unique connection between the natives and the temporal dweller.
Regarding the garbage problem most of them think that it is not a big problem, as the garbage will
always be gone the next day, cleaned by the owner of the house in front of the road where they
littered. The garbage usually collected by each native’s clan and then get burned down. The children
actually have the awareness of not littering but still doing it because others did. Both of the children
and the parents are all excited of having communal activities.
‘COLOR YOUR KITE’
day, 17th April, 2014
(this is how DAG
DISCOVER!)
The Action. We conduct our research to the community
through the kite coloring activity. During the activities, our
team asked the children and their parents who
accompanied them about the garbage problem and the
dumping habits. At the end of the activities we asked the
children to collect the garbage produced by it. They are all
very excited to do that. We then closed the event with
message ‘Playing is fun, so keep your playing area clean!’

11. ‘COLOR
YOUR KITE’
day, 17th
April, 2014
(this is how DAG
DISCOVER!)
Participant:
47 children (4-12 yrs. old);
+ 20 parents (native and
temporal dweller) and
attracted members of
community, including
reps. of comm. Leader;
5 DAG member, 1
anthropologist, 5
volunteers

12. REFLECTION:
• Do collaboratively and in team!, then nothing is impossible –
within + a week we managed to do our research in the
community, talking to experts, immersed within the context
and expanding by thinking out of the box by doing analogous
research! Even better we managed to do our research in the
community by making AN EVENT! –conceived, prepared and
put it into action only within 5 days (from Saturday, 12th Apr.
to Thursday, 17th Apr., 2014).
• Working with Community showed us: that community
member always eager to help, to share, to interact and to
participate!

13. See you on our next report,
the IDEATION phase!