Using Social Media to Market Extension Programs
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Semelhante a Using Social Media to Market Extension Programs
Semelhante a Using Social Media to Market Extension Programs (20)
Using Social Media to Market Extension Programs
- 1. “ Is There a Place for Social Media in Extension?" Dennis Kahl UNL Extension Educator [email_address] Extension Front Door Forum- 2010
- 2. Do you use any of these now? UNL Food Timely & easy-to-understand research-based information UNL CropWatch Timely & easy-to-understand research-based information
- 9. Delicious.com Link to SMS http://delicious.com/sewardextenson/bl
- 11. Did You Know 4.0 A Above link takes you to a 4 1/2 minute video sharing new trends in social media. Did You Know 4.0 Search YouTube ‘Did You Know 4.0?
- 16. Harness the power of SNS Cell Phone Text Wordpress Twitter Facebook
- 26. Twitter.com
- 30. Let’s Tweet Send all your tweets including this #hashtag first. #fdf2010
- 31. TweetDeck
- 32. Blogs
- 44. “ Social Media 101 " Dennis Kahl UNL Extension Educator [email_address] Sertoma of York
- 48. Content is the number one reason people come to our Web sites
- 49. You may access this presentation at http://slideshare.net Search for FDF 2010’ Also available at extensioneducator.wordpress.com/
- 52. Questions? Can You Find Value in Social Media? Dennis Kahl UNL Extension [email_address] THANK YOU ! ! Extension Front Door Forum
Notas do Editor
- Source: comScore Media Metrix – GREEN EXPO – sponsored by Nebraska Turfgrass Association and the Nebraska Nursery and Landscape Associations. 10/07/10
- 9 social media sources listed above. How many of you use at least one of them either for personal or for business? How many of you use Facebook? Etc. to get an idea of useage of social media at this point? Personal? For business? 10/07/10
- Dennis We tried uploading presentation to slideshare.net as a source to save printed paper. Will test it to see how well it works. 10/07/10
- Dennis 10/07/10
- Dewey 79%American adults used tnternet in 2009, up from 67% Feb. 2005 46% of online American adults use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 As of August 2009, Facebook was the most popular online social network for American adults 10/07/10
- Dewey will do 10/07/10
- Dennis will demonstrate this. 10/07/10
- The power of Twitter is in the conversation and community. The conversation is happening with or without agriculture. Communities are being engaged around issues such as organics, sustainability, environmental regulations and other issues relevant to your business. Misinformation about modern agriculture is being proliferated, such as a self-proclaimed farmer in NYC . In the last 24 hours, I’ve– (Michelle Payne-Knoper) had a lively discussion about “factory” farms with people in the UK, L.A. New York City and Virginia. Are we going to change the minds of the extremists? No, but we can at least get agriculture’s side of the story told far more effectively than what we have in mainstream media. I’ve spent 8 years trying to help agriculture find its voice – and honestly can say I’ve never seen the engagement of different perspectives in the conversation like what has happened on Twitter. Twitter is pretty simple – you find people you’d like to learn more about and “follow” them. You have 140 characters to communicate the info you want to share. Farmers tweet from their tractors and barns, ag media people are tweeting the latest news you need, academia are sharing technical information and commodity groups are spreading information about the value of farm products. If you need some help, just come on over to one of my new “Techniques for Ag Tweeps & Tweets” webinars. Or, connect with me on Twitter . To tweet or not to tweet – it’s up to you, but if you’re in agriculture, I’d suggest you jump on the train before you look back and realize it’s run with conversations running rampant that further misconceptions of our business. The power is in the people – and you hold those reins. Get started now…. http://twitter.com Source: Cause Matters Twitter: Twitters Business Value in Agriculture – Michelle Payne-Knoper When this question was posed on Twitter, “Why do you think Twitter is valuable to agriculture? Asking for responses back in 30 minutes, these are some of the responses she got back…. 10/07/10
- Facebook demonstration can come following this information or later. 10/07/10
- This short video just gives a tour of Midwest Laboratories facebook page. Their ‘landing page’, the page that non fans will visit when brought there from Twitter or other social media locations. Go to http://delicious.com/sewardextension/socialmediaguides/ then select Creating a ‘Landing Page’ in Facebook to learn the steps of doing so. 10/07/10
- In the last year, many farm lobbying groups have established a presence on Facebook and Twitter in an effort to reach out to farmers. Americans farmers are old and getting older, with an average age of 57.1 in 2007, up from 55.3 in 2002. Social media, like most technology trends, is still thought of as the domain of young people, but the two fastest-growing age demographics on Facebook are 35- to 54-year-olds and those 55 and above, according to a Jan. 2009 analysis by iStrategyLabs, an online marketing company. "Every single advocacy group is thinking about how they can [use] social technology and social media to engage people who are passionate about their causes," said Peter Corbett, CEO of iStrategyLabs. "We don't have an excuse to think, 'We don't need to focus our marketing campaign there because our audience isn't there.' Because it is." 10/07/10
- This is what Twitter looks like. You can join by going to http://twitter.com negreenexpo user pswd: NE1234 Tue Jan 20, 2009 Explore the Twitter Hashtag There is a pretty useful trick that twitter insiders use all the time called a hashtag. The roots of the #tag are buried somewhere in IM coding, but it’s what you can do with it using twitter that matters. ( More on hashtags if you want to techie stuff on this.) The hashtag or #tag added to a tweet acts as way to create categories, groups or topics for tweets that others can use as well. This way, tweets can easily be grouped together using the search.twitter.com feature. Let me give you a very commonly used tactic for this. Let’s say a group of folks are attending a workshop and tweeting their notes in real time. If everyone at that workshop were asked to add something like #mkt101 to their tweets, everyone present or not can see and share all the notes in one place. During earthquakes and fires hashtags are a great way for people to get news. Promoting events and product launches via a hashtag helps keep the word in context Companies often use hashtags as a way for remote employees to use twitter as a communication tool for all the stuff people should stay on top of. I use a hashtag for each of my live webinars and then people tweet and ask questions via twitter and I have a back channel of conversation and notes and another source of relevant content to support the webinar. 10/07/10
- 10/07/10
- Let’s browse through one story featured About.com blog that demonstrates how a short topic in a blog or even a product or service can be linked to Twitter, Facebook and other social media.. Example of Blog. 10/07/10
- This short video tours the UNL Extension huskerpreNeur blog created in wordpress.com. This blog captures educational opportunities offered by UNL Extension as well as eXtension. A great place to add new content and provide links to Twitter and Facebook. 10/07/10
- (Dewey) go to Flickr and demonstrate how to use ... with examples how to set up an account upload photos 10/07/10
- This slide just has the video 10/07/10
- This is the slide that has the audio and video 10/07/10
- Source: comScore Media Metrix – GREEN EXPO – sponsored by Nebraska Turfgrass Association and the Nebraska Nursery and Landscape Associations. 10/07/10
- Dewey will do this one How many have uploaded a video to youtube? User/viewer created video Huge market reach Demonstrate products, services, destinations Doesn’t have to be ‘professional Easy to create and upload Ability to embed to web site Dennis will do the podcasting part 10/07/10
- Dennis will do finish with this one May consider adding and watching video or two Video on social networking Video: Did You Know! 10/07/10
- 10/07/10
- This slide is just for your own notes, as a presenter or instructor. You may print these, memorize them, or actually put them into the Notes portion of a slide in your own presentation. 10/07/10