This document discusses how technology has changed business and provides tips for using direct mail and technology to succeed. It notes statistics showing increases in smartphone, internet, and video usage and provides recommendations for developing compelling offers, building mobile-friendly websites, and designing follow-up routines. The document promotes direct mail marketing services from Dennis Boyd Jr. and his company, saying they can help with printing, mailing, data management and online storefront solutions to increase sales and brand awareness.

1. By: Dennis Boyd Jr.

2.  How Technology Has Changed the way you do
business
 4 Simple Steps to put your business among the elite
 6 Solutions Everyone Should Know to succeed and
prosper in their business
 How You Can Stay Ahead of your competition

3.  There was a 1,200% increase in QR Code scanning
from July to December 2010 (1)
 In the US, 172 million Internet users watched online
video content in April 2011 (2)
 “By 2015, smartphones will be the primary enabler of
consumer shopping” ~ Nielsen 2010
Statistical Information sited from Mobio (1) and Deliver (2)

4.  Kindergarteners are learning on IPads… NOT
chalkboards
 There are 1.9 Billion Internet users worldwide
 84% of Internet users view videos online
 2 Billion videos are watched on YouTube… Everyday
Statistical information sited from YouTube

5. Over 50% of the
world’s population
is under 30!!!
Statistical information sited from U.S. Department of State (state.gov)

7.  Developing Compelling Offers
 Prominently Displaying Clear Call-To-Actions
 Building Mobile-friendly Website Landing Pages
and/or Establishing Call In Numbers (make it
easy for your prospects to respond to your offer/ Visit
Your Establishment)
 Designing and Executing Your Follow-Up Routine
100% Of The Time

8.  Workflow Is Key To Success
 Target Your Marketing
 Track Your Marketing
 Consistent Marketing = Effective Marketing
 New Customers = New Profits
 Direct Mail Influences Consumer Purchasing

9.  17.2% – The percentage of polled consumers who in
2009 said they would respond to a postcard ad or
request for donation. (2)
 167.9 – The billions of mail pieces processed by the
U.S. Postal Service in 2011.(2)
 98% – The percentage of consumers that bring in their
mail the day its delivered
 45.8 – The billions of dollars spent on Direct Mail in
2011. (2)
DMA Statistical fact book 2011 (2)

10.  Start A Direct Mail Program (Daily, Weekly or Monthly)
 Let A Professional Handle Your Direct Mail Marketing
 Partner With Someone You Can Trust

11.  Increasing Productivity and Sales
 Attracting New Customers/Clients
 Improving Brand Awareness
 Cutting Costs
 Strengthening Current Customer/Client Relationships
With Dennis, you’ve got a true business partner

12.  Premium 6 Color Offset Printing
 Full Color and B/W Digital Printing (Static and
Variable)
 Complete Intelligent Mailing Fulfillment and Data
Management Services
 Distribution and Warehousing
 Online Print and Marketing Storefront Solutions
With Dennis, you’ve got a true business partner

13.  Create and maintain simple and complex direct mail
applications to ensure new levels of success for your
business.
 Get access to the experience, equipment and expertise
you need to turn your direct mail into profit.
With Dennis, you’ve got a true business partner

14.  Get all the help you need to integrate direct mail into
your workflow and customize it to your operation and
your needs.
With Dennis, you’ve got a true business partner

15. Dennis Boyd Jr., your Account Executive, will help to create and maintain print and
mail solutions that meet your unique marketing needs. Dennis currently works
full-time for a Michigan-Based printing company.
For more information on how you can get pricing for your next print project, or
jump-start your next direct mail campaign, please contact Dennis
at info@jelsons.com. You can also reach Dennis at (313) 437-2312.