MSI Graphics cards 2012 introduction

1. MSI Graphics
2012
MSI Product Marketing EU
Dennis Achterberg
version 1.01eu

2. More than just stickers
Better temperatures
Quieter
More features
“Have to hand it to MSI,
they know their card
designs … the cards get
plenty of attention to detail
and that’s worth a lot of
credit when some
manufacturers can be very
lazy”
Tech Head @KitGuru

3. Changing the need of the market
“The cooler isn't the most flattering thing, but
ultimately looks aren't at the top of the list.”
TweakTown MSI N9600GT OC Mar 2008
2008
2008
2010
2010
2012
2012
“MSI bring to the table an awesome GTX 680 that performs
just as you’d expect from a Twin Frozr based video card.
We’ve got excellent noise levels, great temperature and
some awesome overclocking headroom all packed up in a
dual slot card. - TweakTown MSI N680GTX Twin Frozr May
2012

4. Military Class III
Hi-c Cap Solid State Choke CopperMOS Solid Cap
“built like a tank” - KitGuru

5. 2012 Product Stack
Lightning:
Best OC and Xtreme Features
Hawk:
Best Performance OC Card
Power Edition:
Improved PWM and Triple Overvoltage
Twin Frozr III:
Advanced Thermal Design
Reference Design:
Basic Thermal/Noise

6. Twin Frozr Evolution
Twin Frozr Twin Frozr II Twin Frozr III
Started with Dual fans 50% better cooling 20% more airflow
Twin Frozr IV
10cm fans + dust removal
“Twin Frozr IV is the new benchmark for
other manufacturers to beat.” KitGuru

7. Others?
Other brands try to copy the Twin Frozr Success, but need to add more fans
or need more slots. MSI Twin Frozr Leads the market through innovation
and integration, where others try with cumbersome third party solutions.

8. Copycat behavior
“Imitation is the sincerest form of flattery.”
– Charles Caleb Colton
MSI Original Cheap copies

9. Dust Removal Technology
No dust means:
•Better cooling
•Less noise
•Longer lifetime

10. Lightning: Rolling Thunder
2009 2010 2011
2012
MSI Lightning series:
•Extreme Overclocking
•Top Quality Components “This is the superstar everyone wants to
•Hand Picked GPUs mimic but few can hope to match.”
•Amazing Cooling Hardware Canucks

11. Most Dominant OC cards
“Thankfully, MSI has created a series of cards so excellent, you no longer need to
remember the names of all the others. Just Lightning”
APC magazine, Nick Race
MSI Graphics card are the top brand in OC benchmark rankings

12. MSI Hawk Series
“I love their customized solutions, th
high end modded stuff they bring ou
This is f*cking brilliant.”
Hank @ KitGuru
*Best Cooling *OC Features *Best performance

13. Hassle free extreme OC
MSI “LN2” Unlock switch:
•Disables OverCurrent Protection
•Disable Power saving
•Increase OC software values
•Enables higher power consumption

14. MSI TransThermal : Customize!
Your personal cooler:
•Single or Dual fan solution
•Short or long
•Dual or Triple slot

15. “By far the best overclocking software out ther
– Tomshardware.com
MSI Afterburner
•Best Compatibility
•Most features
“Afterburner continues to be the gold standard
•Free!
in overclocking software.”
– Anandtech.com
Want it? Google: MSI Afterburner!

16. Cooperation with Developers
"Together MSI’s high performance graphics card
and 3DMark 11, the industry standard for DirectX
11 performance measurement, make a great
package for discerning PC users.“
Oliver Baltuch, Futuremark President
Excellent cooperation with
developers earns more respect
than money can buy!

17. Conclusion
Best Components
Best Thermal
Best Software
Best Performance
Thank you!